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How B2B Businesses Can Use Customer Feedback to Enhance the Customer Journey

Sales and Marketing Management

Leveraging customer reviews is one of the best ways to assure B2B customers that the lengthy buyers' journey is worth taking. The post How B2B Businesses Can Use Customer Feedback to Enhance the Customer Journey appeared first on Sales & Marketing Management.

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Customer Engagement: The Key to Building Loyalty

Sales and Marketing Management

Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue. The post Customer Engagement: The Key to Building Loyalty appeared first on Sales & Marketing Management.

Loyalty 298
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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts.

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5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie

Sales and Marketing Management

Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. The post 5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie appeared first on Sales & Marketing Management.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Keeping Customers Happy Starts with Employee Experience

Sales and Marketing Management

For businesses where frontline employees are closely linked with customer experience, the impact of employees’ mood and attitude on customer satisfaction is glaringly clear. The post Keeping Customers Happy Starts with Employee Experience appeared first on Sales & Marketing Management.

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Qualities That Characterize a Customer-Complaint-Handling Superstar

Sales and Marketing Management

Sales reps receive a good deal of customer complaints. They need to need to learn how best to respond without becoming overwhelmed, while using complaints as opportunities to deepen customer relationships. The post Qualities That Characterize a Customer-Complaint-Handling Superstar appeared first on Sales & Marketing Management.

Customer 295
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Artificial Intelligence and the Customer Experience

But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done. This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. Join Skilljar's all-star team of onboarding pros for this next webinar featuring: Sara Robba, Director, Customer Success. Can't make it?

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[Live Webinar] Creating Delightful Customer Education Programs that Drive Business Outcomes

Speaker: Daniel Quick, Head of Customer Education, Asana

Every day, customers are faced with a multitude of different, often competing, priorities and your training program is no exception. Therefore, it’s critical that both your content and your learning experience are highly engaging, especially when training is voluntary, as it often is for customers.

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[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

We must still find ways to be innovative in order to remain at the forefront of our customer's minds. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.