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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 264
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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2C 209
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.

B2C 182
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What B2B Marketers Can Learn from B2C

Sales and Marketing Management

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. Adapting a B2C marketing practice into the B2B arena. There is an opportunity for sellers to serve as trusted advisors and to engage buyers earlier in the sales journey. This doesn’t matter to me.

B2C 180
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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

B2B sales are way more emotional than B2C because people’s careers are on the line. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.

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How I Learned I Was a Sales Consulting Imposter

Understanding the Sales Force

Here are ten reasons why I could be an imposter: I stand tall but I’m actually just 5′ 6″ I’m a white collar professional yet I never wear a jacket or tie I have helped B2B sales teams for nearly 40 years but prior to that I sold only B2C I invented and perfected the OMG sales assessments but once I chose to hire a salesperson (..)

Hiring 345
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Why Social Media Has Changed The Face Of Selling

MTD Sales Training

Only 62% B2B and 51% of B2C companies optimised blog content for mobile SEO. This is why 51% of B2B marketers prioritized creating visual content compared to 42% of B2C. Top Social Media Platform Statistics In 2016: Facebook: 90% – B2C brands use paid Facebook ads. A record 78% B2B businesses use blogs.