B2B strategy, B2C results

Sales and Marketing Management

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers.

B2C 208

Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

B2C 133

Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer experience, and ease of doing business.

B2C 89

Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Your business might be complicated, but your customer isn’t.

B2C 217

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices.

B2C 194

Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing Management

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

B2C 201

31+ Flavors of CRM – Got B2C Sales CRM?

Velocify

There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

B2C 52

Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing Management

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

B2C 155

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach.

The Importance of B2B Reputation Management

Sales Benchmark Index

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to.

B2B 148

B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. The reason they leave them out is they feel the customer is all business and they’re dealing with them either via email or some sort of a bidding process. It doesn’t matter. Time, emotion and personality still play a big role. . Timing is not just matching up your offering to the decision-making timeline the customer has. It’s more than that.

B2C 103

Hurdle Your Competition by Implementing These Marketing Best Practices

Sales Benchmark Index

Greg’s audience consists of B2C consumers as well as B2B audiences. Joining us for today’s show is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand to embrace the customer through the entire.

Fast Frame of the Week – The Top 5 Keys to Managing Customer Relationships

Sales Benchmark Index

In this week’s video, Greg Clark, the CMO for Caliber Collision Centers, answers the question: “If you borrow a B2C best practice and apply it to B2B companies, what is. Corporate Strategy Marketing Strategy Sales Strategy Video b2b B2C Caliber Collision Centers CMO CRM crm data customer reputation management fast frame Greg Clark revenue growthWelcome to the Revenue Growth Fast Frame of the Week.

B2C 128

B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. For clarity’s sake, both B2B and B2C are influenced by customers, but that’s not the point.

B2B 199

What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu. Amazon generated almost $44 Billion in net revenue last year and it had to come from somewhere. That's not $44 Billion that people wouldn't have spent if not for Amazon.

Retail 193

Customers Love to Buy so Why Do Salespeople Struggle to Sell Them?

Understanding the Sales Force

Dave Kurlan sales process Closing Sales b2b sales selling skills B2C SalesImage Copyright iStock Photos. I just returned from the local car dealer. Have you ever noticed how happy people are when they are buying things? What about you?

B2C 170

Sales Tips: 3 Things to Know Before Selling to the B2B Market

Customer Centric Selling

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. Buyers expect B2C excellence from B2B vendors.

B2B 55

Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skills

Buyer 154

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

Pointclear

B2C 100

How to End Your Year On a High Note

The Sales Heretic

Sales b2b b2c business goals strategiesYou only have a few weeks left to reach (or exceed!) your sales goals for the year. How can you make the most of them? Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price.

When it’s OK to Shi* Your Pants

A Sales Guy

Marketing Uncategorized B2C Sales This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views. I love it when a brand truly catches a wave and delivers on a great message.

The Beauty Gap

A Sales Guy

Marketing Uncategorized b2c marketing brilliant marketing Dove Dove Reality Sketches Every once in awhile I come across something very moving in the world of sales and marketing. Stumbling on this video in my Facebook timeline is one of those times. This is a very, very powerful video.

Video 87

May I introduce you to customer type AH4RJ?

The Ultimate Sales Executive Resource

I discovered this customer type AH4RJ while reflecting whether the statement: « B2B decisions are rational and B2C decisions are emotional » is true. Conclusion Sellers need not bother whether they sell in a B2B or B2C context. B2B B2C Customer Type Targeting

How To Spot Top Performers With P.A.C.E.

SalesGravy

s of salespeople from dozens of industries in both B2B and B2C sales, these are four specific attributes that the top Sales Professionals continuously demonstrate. Having benefited from working with 100?s

B2C 52

Sales Motivation Video: It’s Time for More H2H in Sales!

The Sales Hunter

Whether you are in B2B or B2C, what you MOST need to be in is H2H — Human to Human! That’s right! This week I want you to remember that sales success is about personal relationships. Be passionate about human to human connections and dialogue. Here’s to great selling! Check out the video to see […]. Blog Professional Selling Skills Sales Motivation sales sales motivation

B2C 128

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction.

Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy.

B2C 165

The Revenue Marketer’s Guide to B2B Field Events

Sales Benchmark Index

If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. To do this, you need to. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkit

B2C 107

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

B2B 186

11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship.

B2C 183

Making Big Data Work for B2B Sales

Sales and Marketing Management

The same can be said for B2C sales. The same can be said for B2C sales. Issue Date: 2014-03-31. Author: Joe Boissy, Chief Marketing Officer, Vendavo. Teaser: B2B sales will always demand a certain level of art and emotional intelligence.

Data 257

10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years.

Live from Dreamforce Day 2: Embracing the Future

The Sales Leader

In a room full of 400 sales professionals, I made the case that there is no more B2B or B2C and that all selling was B2All. Interesting observational research moment today during my session at Dreamforce.

B2C 89

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011.

Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? Department of Commerce, B2B companies spend twice as much on incentives as their B2C counterparts.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

What We Can Learn From Walmart

Sales and Marketing Management

Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2012-08-20. Author: Jim Swift. Teaser: While the science of customer purchasing behaviors has been around since the dawn of commerce, these principles have not been applied to the B2B space.

B2C 174

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. In much the same way that B2C consumers vet brands through social media references and online testimonials, B2B buyers are conducting more due diligence as well. To reach prospects in meaningful ways, salespeople must be mobile savvy and attuned to their online consumption and communication patterns — much like the strategies they would deploy to woo B2C customers.

B2C 173

Foo Really, A Viable Keyword?

Increase Sales

B2C publishing. B2C events. Would you open an email with the word “Foo?” ” According to an Adestra study that analyzed the email subject lines for over 2.2 billion emails, the keyword “foo” had a higher industry open rate by 12%.

B2C 156