Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer experience, and ease of doing business.

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A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices.

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Trending Sources

B2B strategy, B2C results

Sales and Marketing

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers.

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Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. It’s also allowed them to leverage analytics in ways only once possible by their B2C counterparts. Author: Jonathan Gray Analytics define the business-to-consumer journey.

Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

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Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skills

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. For clarity’s sake, both B2B and B2C are influenced by customers, but that’s not the point.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach.

31+ Flavors of CRM – Got B2C Sales CRM?

Velocify

There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

The Beauty Gap

A Sales Guy

Marketing Uncategorized b2c marketing brilliant marketing Dove Dove Reality Sketches Every once in awhile I come across something very moving in the world of sales and marketing. Stumbling on this video in my Facebook timeline is one of those times. This is a very, very powerful video.

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B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. The reason they leave them out is they feel the customer is all business and they’re dealing with them either via email or some sort of a bidding process. It doesn’t matter. Time, emotion and personality still play a big role. . Timing is not just matching up your offering to the decision-making timeline the customer has. It’s more than that.

When it’s OK to Shi* Your Pants

A Sales Guy

Marketing Uncategorized B2C Sales This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views. I love it when a brand truly catches a wave and delivers on a great message.

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

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10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years.

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction.

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Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy.

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11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship.

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Sales Motivation Video: It’s Time for More H2H in Sales!

The Sales Hunter

Whether you are in B2B or B2C, what you MOST need to be in is H2H — Human to Human! That’s right! This week I want you to remember that sales success is about personal relationships. Be passionate about human to human connections and dialogue. Here’s to great selling! Check out the video to see […]. Blog Professional Selling Skills Sales Motivation sales sales motivation

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Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

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Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

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The CMO’s Achilles' Heel

Sales Benchmark Index

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. B2C Cathy.

2017 New Sales Behaviors Replace Building Rapport with Building Trust

Increase Sales

In spite of all the hype about technology and salespeople becoming obsolete, people in the marketplace be it B2B or B2C still buy from people they know and trust. How many sales training programs focus on “building rapport?”

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Making Big Data Work for B2B Sales

Sales and Marketing

The same can be said for B2C sales. The same can be said for B2C sales. Issue Date: 2014-03-31. Author: Joe Boissy, Chief Marketing Officer, Vendavo. Teaser: B2B sales will always demand a certain level of art and emotional intelligence.

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How to Overcome the Top Three Objections in Sales

Inside Sales Training

There is a secret that every top selling professional knows and leverages. It’s what enables them to consistently out perform all other struggling sales reps in their company and in their industry.

What We Can Learn From Walmart

Sales and Marketing

Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2012-08-20. Author: Jim Swift. Teaser: While the science of customer purchasing behaviors has been around since the dawn of commerce, these principles have not been applied to the B2B space.

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How Sales Coaching Improves Novice Salespeople

Increase Sales

Rushing into selling without building a relationship especially in B2B or even B2C industries can spell disaster. Maybe it is just me, but there appears to be an onslaught of novice salespeople. And this also means a lot of unnecessary sales mistakes.

Always Remember Customer Service Is SALES!

Increase Sales

How many times do those in B2B or even B2C industries fail to understand customer service is sales. A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through: Must have website. Visibility. Overall customer service.

Think You Are Selling Consultatively? Let’s Find Out …

Jonathan Farrington

For example, you cannot sell consultatively if you are operating in the B2C arena, and 99% of all sales made every day are actually B2C.

One Sales Call Does Not Do It All

Increase Sales

We all know selling in the B2B marketplace and sometimes in the B2C marketplace takes more than one call. Wouldn’t it be great that with one sales call the customer would buy and become a loyal customer for life? So if we as salespeople know that then why do so many in sales stop at one, two or even three sales calls? 44% of salespeople give up after one follow-up (Source: Scripted). If people buy from people they know and trust, then how can one contact ever be enough?

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Why You Can’t Automate Relationship-Building in Account-Based Sales

No More Cold Calling

We all love brands—both B2C and B2B—and we all have customers and advocates that would love to interact with us and be part of our community. In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them.

Educated Buyers and Emerging Sales Sucker Questions

Increase Sales

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. This change in education is starting to sprout the opportunity by decision makers to ask more sales sucker questions. Credit www.gratisography.com.

How to End Your Year On a High Note

The Sales Heretic

Sales b2b b2c business goals strategiesYou only have a few weeks left to reach (or exceed!) your sales goals for the year. How can you make the most of them? Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price.

The Rush to Sell Is a Rush to.

Increase Sales

Possibly this rush to sell can be directly traced back to some of the questionable sales training as well as prospecting training within the B2B and even B2C marketplace. Nowadays, more so than ever before, there appears to be a rush to sell. We experience this with unsolicited emails to outreaches within social media challenges especially LinkedIn. This desire to increase sales is natural because for salespeople increase sales means job security.

Got Sales Courage?

Increase Sales

Staying focused and energized in the B2B and B2C marketplaces is an ongoing challenge. Remember the ad campaign “Got milk?” ” Maybe for those business, we should embrace “Got sales courage?”

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Lies Do Not Inspire Customer Loyalty

Increase Sales

where there is low profit margin is essential in today’s highly competitive B2C marketplace. When will customer service people from wait staff to store clerks to everyone else in between realize lies do not inspire customer service loyalty. No lies do exactly the opposite.

Are These Words Hurting Your Sales Conversations?

Increase Sales

How many times in the B2B or B2C marketplace we hear this word “help?” Words are powerful. Words can make a break a sale. So what words are hurting your sales conversations? Credit www.pixabay.com. One of the most damaging words is “need.” ” This word implies judgement and suggests potential incompetence on the part of the sales lead.

Is Sales Professionalism in Danger?

Increase Sales

This better educated buyer is happening within all industries whether it is B2B or B2C. The National Association of Realtors recently commissioned a report about the negative game changing dangers within the real estate industry. This 164 page report ( D.A.N.G.E.R.

The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be

Increase Sales

This is true for both B2C and B2b sales leads. The sales funnel has dramatically changed because of the Internet and technology. New research from McKinsey Decision Surveys revealed consumers are moving outside of the marketing and sales funnel with its traditional touch points.

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

Pointclear

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