31+ Flavors of CRM – Got B2C Sales CRM?


There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

B2C 130

Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer experience, and ease of doing business.

B2C 76

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices.

B2C 193

Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

B2C 131

Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Your business might be complicated, but your customer isn’t.

B2C 144

What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu. Amazon generated almost $44 Billion in net revenue last year and it had to come from somewhere. That's not $44 Billion that people wouldn't have spent if not for Amazon.

Retail 161

Customers Love to Buy so Why Do Salespeople Struggle to Sell Them?

Understanding the Sales Force

Dave Kurlan sales process Closing Sales b2b sales selling skills B2C SalesImage Copyright iStock Photos. I just returned from the local car dealer. Have you ever noticed how happy people are when they are buying things? What about you?

B2C 142

B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. The reason they leave them out is they feel the customer is all business and they’re dealing with them either via email or some sort of a bidding process. It doesn’t matter. Time, emotion and personality still play a big role. . Timing is not just matching up your offering to the decision-making timeline the customer has. It’s more than that.

B2C 102

4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. It’s also allowed them to leverage analytics in ways only once possible by their B2C counterparts. Author: Jonathan Gray Analytics define the business-to-consumer journey.

B2C 44

Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

B2C 53

Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skills

Buyer 152

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?


B2C 100

Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

B2C 41

How to End Your Year On a High Note

The Sales Heretic

Sales b2b b2c business goals strategiesYou only have a few weeks left to reach (or exceed!) your sales goals for the year. How can you make the most of them? Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price.

When it’s OK to Shi* Your Pants

A Sales Guy

Marketing Uncategorized B2C Sales This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views. I love it when a brand truly catches a wave and delivers on a great message.

The Beauty Gap

A Sales Guy

Marketing Uncategorized b2c marketing brilliant marketing Dove Dove Reality Sketches Every once in awhile I come across something very moving in the world of sales and marketing. Stumbling on this video in my Facebook timeline is one of those times. This is a very, very powerful video.

Video 58

The Revenue Marketer’s Guide to B2B Field Events

Sales Benchmark Index

If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. To do this, you need to. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkit

B2B 106

How To Spot Top Performers With P.A.C.E.


s of salespeople from dozens of industries in both B2B and B2C sales, these are four specific attributes that the top Sales Professionals continuously demonstrate. Having benefited from working with 100?s

B2C 52

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction.

B2C 161

Sales Motivation Video: It’s Time for More H2H in Sales!

The Sales Hunter

Whether you are in B2B or B2C, what you MOST need to be in is H2H — Human to Human! That’s right! This week I want you to remember that sales success is about personal relationships. Be passionate about human to human connections and dialogue. Here’s to great selling! Check out the video to see […]. Blog Professional Selling Skills Sales Motivation sales sales motivation

B2C 126

Live from Dreamforce Day 2: Embracing the Future

The Sales Leader

In a room full of 400 sales professionals, I made the case that there is no more B2B or B2C and that all selling was B2All. Interesting observational research moment today during my session at Dreamforce.

B2C 74

Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy.

B2C 162

B2B Mobile Marketing: 15 Ideas You Can Use Today.


If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

B2B 185

Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship.

B2C 180

10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years.

B2B Selling—It’s Personal


There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. It is even more so than B2C buying, simply because of the inflated personal risk experienced by B2B buyers. The personal risks associated with B2B purchasing are almost always higher than those of B2C purchasing. Someone once said to me, “I was certain it would be a success.

B2B 57

Sales Tech Game Changers: Why You Should Incorporate Customer Advocacy in Your Sales Cycle

Smart Selling Tools

More than ever before, with social media, public review sites, and the Internet giving people unprecedented access to information and opinions, buyers’ B2C purchasing habits are starting to blend into the way they make B2B purchases as well.

Foo Really, A Viable Keyword?

Increase Sales

B2C publishing. B2C events. Would you open an email with the word “Foo?” ” According to an Adestra study that analyzed the email subject lines for over 2.2 billion emails, the keyword “foo” had a higher industry open rate by 12%.

B2C 130

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well.

Add Amplification to Your Sales Strategies

Increase Sales

Sales strategies abound in today’s B2B and B2C markets. In many instances, the larger firms are ahead of the flow when it comes to including a new sales strategy into their sales playbook.

In Sales Thinking You Are Different Does Not Mean You Are Different

Increase Sales

Sales Coaching Tip: Most sales professionals in B2B along with many in B2C are on LinkedIn. Sales differentiation is not an easy task.

New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Understanding the Sales Force by Dave Kurlan I wanted to let you know about a new book hitting the shelves today.

Educated Buyers and Emerging Sales Sucker Questions

Increase Sales

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. This change in education is starting to sprout the opportunity by decision makers to ask more sales sucker questions. Credit www.gratisography.com.

Are You Limiting Your Business Success Opportunities?

Increase Sales

The rise of customer retention is probably why sales enablement has become so critical to many B2C and B2B organizations. Each day thousands of business owners and executives read their profits and loss statements, financial records to sales reports to confirm they are on the road to business success. Searching and scanning for increases in sales, orders and profits while hoping for decreases in cost of goods sold or other direct costs as well as indirect costs.

How Sales Coaching Improves Novice Salespeople

Increase Sales

Rushing into selling without building a relationship especially in B2B or even B2C industries can spell disaster. Maybe it is just me, but there appears to be an onslaught of novice salespeople. And this also means a lot of unnecessary sales mistakes.

Is social media the friend or foe of a marketer?


” A top marketing expert and good friend, Gregg Meiklejohn, recently wrote a very thought-provoking piece about the true value of using social media for B2C lead generation efforts.

The CMO’s Achilles' Heel

Sales Benchmark Index

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. B2C Cathy.

5 Painful Mistakes That’s Crippling Your Customer’s Buying Experience

Sales Hacker

Amazon has perfected (and somehow continues to perfect) the B2C buying experience. Amazon does this in the B2C world to perfection. It’s a common misconception that customer experience starts after the purchase of your product or service. In reality, customer experience starts way before that, at your first touchpoint with the customer—sales. . The days of sales teams driving the customer buying experience are firmly in the rearview. The customer runs the show now.

B2C 63

Why You’re Wrong about Phone Scripts

Inside Sales Training

I’m going to be presenting both sessions centered on the importance of having and using best practice scripts (one B2B and one B2C session). Next week, I’ll be presenting two breakout sessions at the Microsoft sponsored AA-ISP’s Leadership Summit in Chicago.