CIO as Strategic B2C Revenue Generator versus Cost Center

Babette Ten Haken

Can the CIO serve as a strategic B2C revenue generator for the organization? Something new: The greatest strides in the role of CIO as B2C revenue generator are seen in consumer-oriented, B2C business models. ” , B2C organizations are able to innovate.

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Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer experience, and ease of doing business.

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Trending Sources

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices.

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B2B strategy, B2C results

Sales and Marketing

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers.

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Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Your business might be complicated, but your customer isn’t.

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3 Ways B2B is Different from B2C

The Sales Blog

3 Ways B2B is Different from B2C is a post from: The Sales Blog | S. Sometimes if it’s a major B2C sale, there may be multiple decision-makers. Anthony Iannarino. Business-to-business sales are different from business-to-consumer sales.

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Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

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Why Are B2B Companies Ignoring B2C CX Practices?

The 1to1 Media Blog

But unless B2B customer experience practitioners want to run the CX race with one foot in a bucket, they should also learn strategy from Holiday Inn and Burberry, customer understanding from Vanguard and Virgin Mobile Australia, and design practices from Fidelity and the Spanish bank BBVA - the list of relevant B2C case studies goes on and on. It disappoints me when customer experience professionals at B2B companies won't even consider CX practices from business-to-consumer companies.

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The 3 Keys to Great Email Deliverability for B2C Senders

Inside Campaigner

The large ISPs that make up the largest part of B2C lists have made it very clear that unengaged users are not good for a sender’s reputation and, ultimately, can be responsible for emails being relegated to the junk box.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. For clarity’s sake, both B2B and B2C are influenced by customers, but that’s not the point.

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Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skills

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B2B and B2C are Dead, Long Live B2i

Software Business Blog

Just a few years ago, the B2B and B2C software purchasing processes were … different. Instead, they must move beyond traditional B2B or B2C sales by embracing a new approach that focuses on the individual.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach.

How Your Positive Attitude Can Win You Sales


If you have been selling for a while, either as B2B or B2C, this […].

Customer Experience Design Lessons From B2C & B2B Award Winners

The 1to1 Media Blog

B2C financial services provider Ally Bank and B2B professional services firm PwC Australia took home top honors in the design category of Forrester''s first annual Outside In Awards.

Don't let B2C headlines change your B2B strategy

Buyer Zone's Lead Generation Blog

The big verticals - education and loans - are consumer-focused, and the concept was popularized by B2C names like LendingTree. As Chuck points out, it's essential to keep the distinction between B2B and B2C in mind any time you're reading a study or even a blog post that talks about the latest, greatest thing in lead gen or online marketing. Don't let B2C messages throw you off your B2B game. Lead generation basics b2b b2c leadgennews outsell socialmedia

31+ Flavors of CRM – Got B2C Sales CRM?


There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

The Beauty Gap

A Sales Guy

Marketing Uncategorized b2c marketing brilliant marketing Dove Dove Reality Sketches Every once in awhile I come across something very moving in the world of sales and marketing. Stumbling on this video in my Facebook timeline is one of those times. This is a very, very powerful video.

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B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. The reason they leave them out is they feel the customer is all business and they’re dealing with them either via email or some sort of a bidding process. It doesn’t matter. Time, emotion and personality still play a big role. . Timing is not just matching up your offering to the decision-making timeline the customer has. It’s more than that.

When it’s OK to Shi* Your Pants

A Sales Guy

Marketing Uncategorized B2C Sales This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views. I love it when a brand truly catches a wave and delivers on a great message.

B2B Mobile Marketing: 15 Ideas You Can Use Today.


If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

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10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years.

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction.

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Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy.

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How Social a Social Customer Are You? - Think customers: The.

The 1to1 Media Blog

When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. When it comes to considered B2C purchases, the items respondents are most likely to ask for a recommendation via social are electronics/technology like computers, TVs, or apps (77 percent), entertainment like movies or restaurants (62 percent), and travel (54 percent). 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise.

11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship.

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Will the manufacturing CIO be stuck in the middle of organizational transformation?

Babette Ten Haken

In business-to-consumer (B2C) business models, the CIO just may have a leg up on their manufacturing CIO counterparts. In part, B2C models complement the pace and cadence of big data acquisition and utilization. The manufacturing CIO is in a quandary. No doubt about it.

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Sales Motivation Video: It’s Time for More H2H in Sales!

The Sales Hunter

Whether you are in B2B or B2C, what you MOST need to be in is H2H — Human to Human! That’s right! This week I want you to remember that sales success is about personal relationships. Be passionate about human to human connections and dialogue. Here’s to great selling! Check out the video to see […]. Blog Professional Selling Skills Sales Motivation sales sales motivation

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Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Software Business Blog

For example, there used to be two simple sales paths for software buyers to follow – B2B and B2C. Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value.

Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

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Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

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What Separates Elite B2B Companies From the Great Pretenders

The Sales Insider

But here’s the crazy thing about culture: what works wonders in B2C (business-to-consumer) doesn’t necessarily translate into runaway success in B2B (business-to-business). In business, your culture defines you. It determines whether you live or die.

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Episode 32 – Duct Tape Selling with John Jantsch

The Sales Blog

In the Arena Podcast b2b B2C Duct Tape Makerting Duct Tape Selling entrepreneur John Jantsch small business Social Media social selling Episode 32 – Duct Tape Selling with John Jantsch is a post from: The Sales Blog | S. Anthony Iannarino. It’s remarkable that John Jantsch and I had never been introduced to each other before now. Everyone knows John and his work helping small businesses at Duct Tape Marketing.

Telemarketing vs. Inside Sales

The Sales Insider

Telemarketing uses a scripted, single-call close, usually offering a small-ticket, business-to-consumer (B2C) product. On the surface, telemarketing and inside sales might seem similar. Both rely on the telephone to connect with prospects in lieu of face-to-face meetings.

2017 New Sales Behaviors Replace Building Rapport with Building Trust

Increase Sales

In spite of all the hype about technology and salespeople becoming obsolete, people in the marketplace be it B2B or B2C still buy from people they know and trust. How many sales training programs focus on “building rapport?”

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Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Manufactured output can provide raw or finished goods to B2B (Business-to-Business) as well as B2C (Business-to-Consumer) buyers who, in turn, sell finished goods as well as products for assembly to end-users in manufacturing, commercial/business or retail settings.

The CMO’s Achilles' Heel

Sales Benchmark Index

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. B2C Cathy.

Making Big Data Work for B2B Sales

Sales and Marketing

The same can be said for B2C sales. The same can be said for B2C sales. Issue Date: 2014-03-31. Author: Joe Boissy, Chief Marketing Officer, Vendavo. Teaser: B2B sales will always demand a certain level of art and emotional intelligence.

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How to Overcome the Top Three Objections in Sales

Inside Sales Training Blog

There is a secret that every top selling professional knows and leverages. It’s what enables them to consistently out perform all other struggling sales reps in their company and in their industry.