Maximizing Throughput in the Indirect Sales Channel

Sales Benchmark Index

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners.

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now is focused on threatening traditional B2B distribution channels. The B2C powerhouse is changing the future.

B2C 327

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Resolving the Customer Success Tension

Sales Benchmark Index

Dave Moore is the SVP of Sales for Businessolver a leading provider of benefits administration, technology, and services. In a phrase, they help organizations manage their healthcare spend as it relates to employee benefits. Tune in to hear more from Dave on the.

How to Implement and Utilize an ABM Program to Maximize Potential

Sales Benchmark Index

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Forging the Path for Customer Operations

Sales Benchmark Index

Scott Asher most recently led Customer Operations for RentPath, a leading digital marketplace connecting millions of consumers with apartments, condos, and houses for rent through their massive network and websites. Scott spent 6 years in the emerging role of VP of Customer.

B2B Customers Want B2C Kind of Customer Experience


How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. Building a B2B relationship is not a simple, quick transaction like with B2C. Then what are the B2C customer experience strategies that B2B can steal? Written By. Rahul Thakur. Share.

B2C 42

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

What to Do to Enter a New Market

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. Marketing B2B business to consumer Debbie Laskey marketing tool social media social media channels Twotter stream

Data Revealed: The Most Popular Slack Channels Every Sales Team Needs


Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. These channels usually included the customer name.

What Does It Mean To Be A Channel In An Omnichannel World?

Partners in Excellence

All the talk in B2C and B2B these days is “omnichannel.” ” The B2C world has actually changed profoundly, and will continue to do so. The tools enable us to have consistent conversations that build on each other as the customer engages us in different channels.

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

I won’t go as far as saying email is dead as a sales communication channel, it’s not. In the B2C industry, direct mail use is widespread. The post Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today appeared first on Sales Hacker.

Sales Tips: 3 Things to Know Before Selling to the B2B Market

Customer Centric Selling

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. Have a multi-channel presence.

6 Partner Marketing Trends to be Excited About in 2019


One of the fundamental benefits of engaging with partner marketing is that it allows you to extend your reach to varied and unfamiliar channels. However, finding ways to expand your influence across multiple channels hasn’t always made life easy when it comes to analytics.

Campaign Attribution Models


Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. Recommended Attribution Models for B2C.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011.

5 Ways Marketing Can Contribute to Social Selling Excellence

Sales Benchmark Index

Compared to B2C, most B2B company LinkedIn pages are pretty lame. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. Leverage this marketing channel to reach a broader audience and expand reach.

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. Being visible on Pinterest gives you an additional marketing channel to reach more people. Promote your pinned content on other social channels.

B2B 340

Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? Department of Commerce, B2B companies spend twice as much on incentives as their B2C counterparts.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2C marketers allocate 32% of total marketing budget to content marketing.

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For many of us, that’s also the primary channel through which we make an increasing number of purchases. How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C?

Buyer 91

Artificially Intelligent Selling

Tony Hughes

Social, Mobile, Cloud and Big Data have dominated the ‘trend’ conversations in 2014, and all four will continue to gain momentum as change agents in B2B and B2C business. There are 1,000 channels but there’s nothing on. Where could all this take B2B and B2C selling?

B2C 77

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. In much the same way that B2C consumers vet brands through social media references and online testimonials, B2B buyers are conducting more due diligence as well.

B2C 146

How B2B Customer Experience can Influence Sales Growth


In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. .

The Future of B2B Selling is Contextualised Technologies

Tony Hughes

Social Selling is powerful for B2C and advancements and also relevant for B2B in low margin commoditized environments to drive down costs and also for projecting communication via digital channels.

B2B 97

Are your Customers Outpacing your Sales Team?

Sales Benchmark Index

On the other hand, B2C organizations have been driving this change among consumers. They bring their B2C experiences to their jobs. They answer the buyer’s questions through a multiple channel approach. In this post we will discuss Agile Sales.

Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

Smart Selling Tools

The Value of Blending Digital & Human Channels. Clearly, B2B sellers must close this costly gap and make it easier for buyers to interact with them via the channel of their choice.

B2B 120

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Instagram may be more associated with B2C, but it is still used by many B2B companies, as you can see here and here.

B2B 220

10 Content Marketing Methods B2B Marketers Use to Care for Their Audience

Sales and Marketing Management

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while.

B2B 247

10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

These are underutilized new (and old) channels worth testing as phone and email get even more saturated. Companies to watch: LinkedIn as a channel. Trend #4: B2B follows B2C. I think we will see these channels and sources take off in 2019. It’s that time of the year again!

Trends 114

Lead Generation Lies That are Wreaking Havoc with Your Sales


And today, that consistency needs to reach across channels. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”.

Realtors - Ignoring LinkedIn Is a Competitive Disadvantage

Increase Sales

I do believe ignoring this social media channel places these realtors at a competitive disadvantage, let me explain. Even though LinkedIn is for B2B professionals, it is also a good platform for B2C. As we are in the process of relocating, our home is up for sale.

Panel Discussion Recording: The Power Of Social Selling


Mic Adam helps clients bridge the gap between Social Media and Business through his B2B and B2C sales, marketing, and general management experience. Mic thrives on the passion to drive sales and profits up for clients by communicating and promoting their unique selling propositions for products and services through social media and traditional channels. Every aspect of our lives are being constantly shaped by technology, and the tools that continue to evolve and appear.

The Beginner’s Guide to B2B Marketing Attribution Modeling


This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

B2B 74

9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 rule in business (B2B and B2C) is to know your customer.

Stitching Intent Data into Your Sales Strategy

DiscoverOrg Sales

Decisions aren’t made in a vacuum – not usually in B2C, and definitely not in B2B. Don’t forget, like, comment, subscribe to our YouTube channel ! ?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg.

Data 156

Future of B2B Sales

The Digital Sales Institute

Multi-Channel Unified Experience. B2B sales offerings will closer resemble the B2C sales experience. This entails the provision of 24/7 access to specs, pricing, information, ordering etc through all channels, but mostly digital or social media. Future of B2B Sales.

B2B 59