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Buying cycles: Customers can go forward – or back

Selling Essentials RapidLearning Center

Shed been careful all along to align herself with Edwards buying cycle. When prospects engage with sellers to explore a purchase, they follow a relatively standard buying cycle, which leads forward toward a purchase. The typical cycle looks like this: A change in business triggers an organization to Recognize a new need.

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How Indecisiveness Undermines Sales and Sales Leadership Effectiveness

Understanding the Sales Force

There is another one we should discuss, and that’s when a sales leader has a Non-Supportive Buy Cycle with an attribute of needing to think things over. They find it very difficult to defend the value when they wouldn’t buy the value themselves. Back to the sales leaders.

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The Fast-Growth Fallacy: Why CEOs Expect Marketing to Deliver Quick Wins in Complex Sales

SBI Growth

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.

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Self-Serve B2B Buying Is Forcing a Radical Shift in Go-To-Market Strategies

Sales and Marketing Management

As buying cycles grow more complex and digital-first engagement becomes the norm, the ability to communicate product value and business outcomes clearly, consistently and at scale has become a strategic differentiator.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. buy-in from your higher-ups. By the time the RFQ comes in, the original project might be completely different.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

This powerful platform combines accurate contact information with intent data, enabling users to identify companies in potential buying cycles and decision-makers who can move deals forward. Lead411 Lead411 offers a database of over 450 million contacts across 20 million companies worldwide.

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Sales Certifications: The Key to Thriving in Complex Markets

Allego

Further, regulatory pressures, complex buying cycles, and the rise of digital technology have transformed the way sales teams must operate. Compounding the challenge are the complexities of todays buying cycles. And long sales cycles leave no room for guesswork. These arent optional skillstheyre non-negotiable.

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