Focus on Buying Cycle to Shorten Sales Cycle
JUNE 25, 2019
In Good times and bad, the one thing most sales professionals try to do is shorten the length of their sales cycle. They believe that shorter sales cycles bring several benefits, some indeed materialize, most do not. The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. It seems everyone has ideas on how to shorten sales cycles, wanting to go beyond the limits my experience only, I took the question out to others.