Why Competitive Intelligence Is More Important Than Ever

Sales and Marketing Management

Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success.

Gain a Competitive Edge Through a Successful Pricing Strategy

SBI Growth

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

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How to Beat the Competition | Sales Strategies

Engage Selling

? How can you differentiate yourself and beat the competition? The post How to Beat the Competition | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Hidden Sales Competition and Why it Could Happen to You

Understanding the Sales Force

Dave Kurlan sales core competencies sales qualifying selling against competitionI recently took these pictures of mushrooms on our property that I had not seen prior to this year. Bright reds, bright oranges, whites and more.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Everybody Has Competition

The Sales Heretic

I often hear salespeople brag, “We don’t really have any competition.” Sales competition competitors prospect sell They believe their product or service is so superior to everyone else’s that they’re truly in a category of one. This is a dangerous mindset, because it’s patently false. No matter what you sell, you have competitors. And ignoring that reality will cost you [.].

Obsessing On The Competition

Partners in Excellence

He asked me what I like about the competition. Instead, he started to attack the competition. But he was defensive, he always talked about what they did in the context of the competition. ” But his obsession with the competition, kept me thinking more about the competitor.

Will You Win in Head to Head Competition?

SBI Growth

Article Corporate Strategy b2b sales competition head to head competition strategic alignment

The Real Competition

Bernadette McClelland

The real competition is ‘no change’. Know Your Stuff: “ Not only is Nadal an allrounder who can play on all surfaces but he taught himself to play left handed so that he could get the edge on the majority of players who happen to be right handed” He is committed to his craft with a top spin that leaves his competition in the dust – and they know it!

Changes As A Competitive Advantage

The Pipeline

Differentiation is something many companies and sellers seek as a competitive advantage. They also mistakenly focus on differentiation, rather than change as a competitive advantage. Make sales a competitive advantage in the changing environment. By Tibor Shanto.

Product Sales Training – Transformed for Results

Effective product sales training delivers features, benefits, and sales focused content so reps become strategic advisors and develop unique solutions for informed buyers. On-demand cloud-based training is the preferred solution. Managers and sales reps confirm that in this whitepaper. Download the whitepaper today!

Your Source Of Competitive Advantage

MTD Sales Training

Sales Planning building your value competitive advantage selling against the competition When you are planning to see a prospect, there are many questions that go through your and their minds that will need answering. As you think through your offers and the solutions that would appeal. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

How to Beat Your Real Competition…Yourself

Keith Rosen

At some point, I hear from practically every person I’ve ever worked with about the competition in their market. Companies spend so much time trying to outsell, outwit and out price their competition without realizing who their greatest competitor truly is.

Making Your CX a Competitive Differentiator 

SBI Growth

Marketing Strategy Video ABM Account Based Marketing budget business Business Strategy buying experience CE CECO CMO competition cs customer experience customer service customer success environmental environmental corporation GE power head of marketing hot topics make your number market leader Marketing marketing leader marketing strategy Mike McCalley money product Q3 rapid iteration revenue growth saas Sales Benchmark Index sbi strategy The Studio third quarter vice president VP

A New Perspective On Researching The Competition

MTD Sales Training

One thing that salespeople have to do in abundance is to research the competition. Know The Enemy competitive research how to beat the competition set yourself apart from competition But there is another mindset that you can work on that will offer a different perspective on things. Most. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Transform Your Product Sales Training to Drive More Sales

Virtual selling—and training—is here to stay. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge is vital to win well-informed buyers. Find out the best practices on how to transform your product sales training to drive more sales.

Dancing with the Competition? Watch your Step.

Jeffrey Gitomer

said gruffly) Friendly competition - there's a good one. Friendly competition is kinda like a friendly snake isn't it? Competition is a lot like an unknown snake. Facts about the competition and their feelings about you: Some are truly ok. Some like competition. How to deal with competition: Know where they stand in the market. Never say anything bad about the competition – ever. Praise them as worthy competition.

Essential Steps to Develop an ‘Unfair’ Competitive Advantage

SBI Growth

On this week’s SBI Insider Video Podcast we discuss the topic of competitive advantage. How to select your competitive advantage to win, how to validate it in the market and how to align the organization to deliver on the advantage. Corporate Strategy Video Competitive Advantage false differentiation marketing strategy uneconomic differentiation unsustainable differentiation

How to Create a Competitive Sales Compensation Plan

Crunchbase

Creating a competitive sales compensation plan might sound like a lot to manage, and it can admittedly get complicated. Having a reward at the end of the year is also a great way to generate competition among the sales staff.

Fixed Pricing #2: Competitive Modeling

Nyden on Negotiation

Savvy buyers will often leverage market competition to seek pricing in more than one way, or with greater granularity than they may ultimately contract for. The post Fixed Pricing #2: Competitive Modeling appeared first on Jeanette Nyden. Savvy buyers.

7 Must-Have Automated Documents for Sales Success

17 Gaining a strategic, competitive advantage The times have changed. technology for a real competitive advantage, as you accelerate. The 7 must-have automated.

How to Keep Your Eye on the Competition

SBI Growth

sales strategy Sales Leader VP of Sales Resources competitive differentiation Competitive Intelligence Sales VP A recent SBI post shared that 78% of sales strategies are hopeless. This finding is a result of SBI’s 8 th Annual Research Report. You can get a copy of the report and sign up for a workshop here. In our report, there are 6 reasons why you might have the wrong sales strategy. The #1 reason: Your sales strategy is the same as your competitors.

The One Competitive Advantage Not Being Commoditized

Anthony Iannarino

Salespeople and sales organizations work very hard to differentiate themselves and their offerings as a way to create a competitive advantage. Few would dare to describe their people as their competitive advantage, even when it is true. When your competition zags, you should zig.

Guide To Running Competitive Loss Review Sessions

SalesHood

Today we ran a session with a group of sales managers on competitive selling and how to coach and mentor their sales teams to drive up competitive intensity in every sales campaign.

4 tips on differentiating from your competition

Nutshell

Let’s all agree that differentiating yourself from your competition is one of the most important things you can do as a B2B organization. . The post 4 tips on differentiating from your competition appeared first on Nutshell. Sell to Win b2b sales competition differentiation

10 Sales Leaders Share their Strategies for Writing Winning Proposals

PandaDoc interviewed 10 CROs and Sales leaders from companies like G2 Crowd, Sales Hacker, and Zendesk about their strategies for winning sales proposals. This eBook contains their insights and actionable takeaways that will give your team a leg up on the competition.

Customer Experience: Move Beyond the Competitive Deadlock

SBI Growth

Podcast Product Strategy Competitive Advantage competitor differentiatior customer experience design customer experience management Customer Experience rep customer strategy rob wentlingOur guest today is a Vice President of Global Product Strategy who knows a thing or two about creating a customer experience advantage. This is a must-hear podcast for not just product leaders. CEO’s, marketing and sales leaders will gain.

Competitive Intelligence at the Field Level – the Untapped ‘X’ Factor for Sales Enablement Teams

SBI Growth

Competitive Intelligence at the Field Level – the Untapped ‘X’ Factor for Sales Enablement Teams.

You’re No Different Than Your Competition

No More Cold Calling

Get a business referral , and you have a clear path to learning the real issues, building trusted relationships , and knocking out the competition before they even learn there’s an opportunity. The post You’re No Different Than Your Competition appeared first on No More Cold Calling. Don’t believe everything you hear about selling in a digital world.

How to Beat the Competition

SBI Growth

Lately, I’ve been asked by CEOs how their company compares with the competition. Competitive differentiation often comes down to sales and marketing effectiveness. A mystery shop focuses on a number of factors that compare you with the competition. It’s a free template to help evaluate how your company differs from the competition. In the end, you will learn one of two things about the difference between you and the competition.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Customer Experience as a Sustainable Competitive Advantage

SBI Growth

Today in this post we will demonstrate how to make the customer experience a competitive differentiator. Product Strategy Video competitive differentiator customer experienceTo follow along the conversation, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the customer experience design phase on pages 130 –.

Sharpening Your Competitive Edge

SBI Growth

Magazine Sales Strategy

6 Ways to Separate Yourself from Your Competition

The Sales Hunter

Blog Consultative Selling Customer Service leadership Professional Selling Skills competition sales competition sales leadershipWhat makes you different from your competitor? Why should a potential customer give you the time of day when they already have too much on their plate? There’s a reason why customers don’t see value in salespeople, because to be quite blunt, most salespeople don’t bring value. To many customers, there’s zero difference between […].

Competitive Sports are Like Professional Sales

Score More Sales

Not only had I raised one competitive athlete but we also provided a home-away-from-home in Seattle for players who played Major-Junior hockey in the Canadian Hockey League (CHL). CLICK HERE to Play Video (or click on image above). When my company was re-branded, I wanted a name that represented my views and my life. At the time, my son had been a successful Division I college athlete and moved on as a professional hockey player.

Sports 174

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

10 Quick Tips On Gaining The Ultimate Competitive Advantage

MTD Sales Training

Prospecting competitive advantage prospecting skillsSales is one of the most fluid of industries, mainly because of the massive amount of changes that it has been involved in over the years. The only consistent factor that has existed has been change. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

The New Face of Competition

SBI Growth

Everywhere you turn, there is more competition. The competition is clamoring for your customers and your piece of the market. Secondly, know how your competition engages your customers. The tool will help you understand the gap between buyer, competition, and your organization. All these factors could potentially give you a competitive advantage if structured correctly. This tool will help develop a value wedge between you and the competition.

Why Following The Competition Will Lead You Astray

SBI Growth

Sales Leader Buyer Behavior competitive differentiation Small Company Sales Leader Resources A salesman and an economist are walking down the sidewalk. All of a sudden, the salesman looks down and sees a twenty dollar bill.

How Customer-Centric CEOs Grow Revenue Faster Than the Competition

SBI Growth

Did you know that 70% of the buying experience is based on how the customer feels they are treated? Failing to deliver a good customer experience – from the customer’s perspective – has real consequences. The good news is, if a.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.