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I didn’t plan to start my referral business so soon. From Consulting Business to Referral Business. It never crossed my mind that I’d launch a referral business. I didn’t focus on the referral business angle until I started working with my first client. I added a question on the last round: “Would you be willing to offer a referral to this client?”. Fifty of this company’s best clients said they’d be glad to give referrals. MORE
How to ask for referrals and other FAQs. After more than 25 years as an expert on referral sales, I’m still asked exactly the same referral selling questions today. In no particular order, here are the most common referral selling questions I hear … 1. MORE
Unbreakable Laws of Selling earning referrals Jeffrey gitomer referrals We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Networking Sales Uncategorized 21.5 MORE
Finally, after two decades of working with CROs, sales VPs, and CEOs on referral selling, the conversation has shifted. Clients now ask: “How do I create a referral culture?”. That says it all, and that’s the goal of a referral culture. Referrals become the way we work, not because we’re told to, but because we know it’s the most effective way to prospect. My referral course launched on LinkedIn Learning , so it’s accessible to everyone. MORE
Gaining referrals can seem harder than cold calling. There are many salespeople who would rather talk with relative strangers in the form of prospects than to ask current clients for referrals. It’s something I’ve recently noticed. MORE
Asking for referrals might be hard, but it pays off big! Ask most anybody for the secret to how to get referrals, and they’ll probably tell you the first step is to simply ask. I mentioned that most everyone has call reluctance when asking for referrals, because referrals are so very personal. Therefore, it’s even more intimidating for them to ask for referrals. Man or woman, young or old, you likely have call reluctance when asking for referrals. MORE
They recognized that asking clients for referrals was the way to gain access to prime prospects. They knew they had to improve (not negotiable) and recognized referrals were their ticket to qualified leads, a robust pipeline, and a faster path to revenue. MORE
Referral selling requires a personal touch. Whether you’re asking for referrals, communicating with your team, or having an in-depth conversation, emailing often sends the wrong message. And that’s a particularly big no-no when sales reps are asking for referrals. Asking for Referrals by Email? Referral selling is the most personal prospecting method that exists. Ready to put a referral program in place? How many emails are waiting in your inbox? MORE
Referrals aren’t favors. Salespeople often downplay the importance of referral networks or just don’t know how to ask for a referral. Relationships and referrals are what business is all about! If you haven’t figured out how to ask for a referral, here’s what you’re missing. Referrals Aren’t Favors. A key reason salespeople don’t get leads from referrals is that they’re hesitant to ask. They don’t know how to ask for a referral the right way. MORE
After more than 25 years as an expert on referral sales, I’m still asked exactly the same referral selling questions today. Maybe even more frequently than before.) I’m going to answer them right now. Sales Strategy MORE
Gaining referrals can seem harder than cold calling. There are many salespeople who would rather talk with relative strangers in the form of prospects than to ask current clients for referrals. This makes it hard to ask for referrals. MORE
One person even said that referral selling changed the trajectory of his business. Ready to read more about referral selling? Check out what you might have missed from my blog over the last few months: Celebrating 25 Years in Referrals: My Story. But not referral sellers. MORE
Don’t assume your team knows how to ask for referrals. Tim told me his team was “doing referrals.” He figured they knew how to get referrals because he told them to do it. The web is replete with articles and webcasts that tell people to just go ask for referrals, like it’s common sense or something. (It’s One author stated that 20 percent of a company’s clients should come from referrals. 5 Misconceptions About Asking for Referrals. MORE
I have seen and heard tons of techniques and tricks on how to ask for referrals from your customers. I am going to make this short and sweet, because asking for referrals from your clients should be a natural and comfortable act and not some slick technique. The whole problem is in the way you THINK about asking for referrals. The average sales person, when thinking about asking for referrals is thinking about asking for potential customers. MORE
For the first time ever, clients are asking me how to build a “referral culture.” Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. They recognize that referrals are the fastest and “stickiest” business development methodology for qualified lead generation. And they know the best referral programs require a sales culture where referrals are top priority. What the Best Referral Programs Have in Common. MORE
So you’ve achieved that great goal of getting a referral from a customer. How should you approach this referral? So be aware of what the link is between the referrer and the person you are going to approach. Next, what does the referrer know about the person? This is no different to how you would approach any other lead, but on this occasion you have a lead-in (the referrer). The post How To Approach A New Referral appeared first on MTD Sales Training. MORE
Then ramp up your prospecting activity by asking for referrals from those happy customers, and you’ll be well on your way to building a strong pipeline for Q1. Learn more about referral selling in this month’s blog posts from No More Cold Calling: 3 Referral Selling Skills All B2B Sales Reps Should Practice. This is particularly true when it comes to asking for referrals, which even seasoned sales professionals find intimidating without regular practice. MORE
This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. I also know there’s a lot of bad advice that’s proffered about referrals. You can’t shortcut relationships, and there are no shortcuts to how to ask for referrals. Why Ask for Referrals? MORE
If salespeople don’t stay in touch with prospects and referral sources, they won’t be able to get referrals and keep hot new leads coming in. One of my clients came up with a great idea to beat “busyness” and get referrals. He asks his sales team to book five lunches and four breakfasts each week with clients and other referral sources. To be conservative, let’s say only half of those meeting attendees provide referral introductions. Make time to get referrals. MORE
I bet you love getting referrals, but do you love just as much giving them? I am a better salesperson when I am eager to give referrals, because I know I am helping others see and achieve what they didn’t think was possible. Blog leadership Networking Prospecting Sales Call Best Practices Sales Motivation Uncategorized customer motivation prospect referral referrals sales calls MORE
And in no element of selling is this more true than in the process of getting referrals. Which is why it’s so surprising that so many salespeople ask for referrals [.]. Sales close customer product prospect referrals service timing valueIn many aspects of sales, timing is key. Knowing the right time to take the right action can mean the difference between success and failure. MORE
This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. I also know there’s a lot of bad advice that’s proffered about referrals. You can’t shortcut relationships, and there are no shortcuts to how to ask for referrals. Why Ask for Referrals? MORE
Referral sales is personal … but it’s still business. I recently received the following email: “I finished your book on referral sales last night, and now I’m building my 100 names so that I can ask for introductions to a couple of decent sales reps with some experience selling to my market. I think your referral program will have a lot more power if I build my referral wheel and talk to 100 folks in my network, i.e., I should lead by example. My Referral I.Q. MORE
I used to think it was just sales newbies who struggled with referral reluctance. When seasoned salespeople started admitting they also felt uncomfortable asking for referrals, I was shocked. Referral selling is hard for us all, because it’s the most personal kind of selling. MORE
She wanted to discuss having me speak to her team about referrals. Not only was she rude and disrespectful, but if she didn’t follow up with me, I wouldn’t trust her to follow up with my referrals. Referrals are very, very personal. That sales app is referrals. MORE
Referrals have often been called the solid gold introductions for future sales, because they offer something of much greater value than cold calls or informal introductions. Referrals are like gold. [[ This is a content summary only. Referrals gaining referrals sales referralsVisit my website for full links, other content, and more! ]]. MORE
on how he asks for referrals. I never pass up the chance to chat about referrals. Here’s how Mario describes our conversation: Joanne shares how you should ask for referrals and reveals the exact questions you should ask to qualify those referrals. Here’s what we discussed on the podcast, “ How to Use Referral Selling to Drive Qualified Leads and Generate Sales :”. 3 steps to build a referral culture for your company. MORE
We all know how important referrals are for bringing in new business. I’ve had students ask me whether or not anonymous referrals are worth using. Referrals can work regardless of whether or not the source is revealed. MORE
Think a referral system is easy? That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. And it only works if you have a referral system in place to ensure sales reps ask for referrals every day. The business case for referral selling is loud and clear. When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. MORE
How confident do you feel in asking for referrals ? Add A Link To A Form On Your Website For Referral Submissions. You can inspire confidence in your referral sources by letting them know that 80% (or whatever) of your business comes from repeat customers. . Offer A Referral Commission. Provide Valuable Content Your Referral Sources Can Share With Their Network. It may bring you the chance of referrals from your existing clients. MORE
If you’re like most sales leaders, you’re tracking the wrong referral metrics and spinning your wheels. Craig had only one referral KPI, and it was the wrong one: the number of prospect meetings that his reps conducted. Meetings are an important activity metric, but your team will never fill their pipelines with hot referral leads if they skip the first step: asking for referrals. The Referral Metrics That Matter. Do the Referral Math. MORE
Why I made referral selling my life’s work. My first client was an outplacement firm (and a referral). Would you be willing to be a referral to this company?” My entire career had been sales and sales management, and my best business had always come from referrals. MORE
Getting referrals business should be top. Organizations that have a disciplined, proactive referral system to ensure sales reps are asking for referrals every single day. Why Aren’t Referrals on the Radar? Make time to take a deep dive into getting referral business, because those are the only sales prospecting techniques that: Get reps meetings in one call (compared to nearly a dozen touches for cold calls). Always Be Asking for Referrals. “I MORE
If you think referrals don’t scale, you’re just doing it wrong. Sales leaders often tell me that referral leads are their most qualified, most convertible leads. Then in the next breath, they tell me referral business doesn’t scale. Scaling a referral business is a series of steps that must be taken. Stop cold calling and start asking for referrals … at scale. How Referral Business Scales. In other words, you begin to develop a referral culture. MORE
The most coveted prize in selling besides a sale is a referral. Everyone tells you to get referrals, no one tells you what to do next. How do you maximize the selling power of this referral? Here are the preferred methods for a first meeting with a referral and customer in order of preference (and effectiveness). Get a phone call to the referral from your customer telling of your impending call. Write a personal note to the referral within 24–hours. MORE
Finding, establishing, and developing strategic alliances and referral partners will get you more business than you can handle. When you get a referral, someone is putting their own reputation on the line. Don't ask for referrals – earn them. Getting a referral means someone is willing to take a risk. Want a blueprint for building referral alliances? Are you willing to refer your clients or customers to someone else? MORE
Who should you ask for referrals to drive lead generation? “You can ask for referrals from anyone you meet, and it’s often easier to get referrals from new contacts than from existing clients.” That’s just some of the nonsense that’s bandied about by people who think they know how referrals work. I’m asked many questions about how to get started with referrals: What does a referral program look like? MORE
Asking for referrals feels riskier than cold calling. “I’m I’m not sure of the reason, but I have never been comfortable asking for referrals.” That comment was from a 20-year sales veteran, the kind of seasoned pro who should know how to get referrals, and given this person’s track record, should feel confident about asking. One thing most everyone has in common—they’re uncomfortable asking for referrals. Referrals aren’t that hard to come by. MORE
Referral makers don’t want your money. You’re going to pay me how much for referral business? You’ll let me know if this was a good referral for you. You’ll send me a handwritten thank-you note , whether the referral worked out … or not. Referrals aren’t about money. A winning referral system is about multiplying trust. It’s also why you need a referral program. It’s the key to a successful referral system. MORE
How to connect beyond the click when asking for referrals. She’d tried asking for referrals to George on LinkedIn, but she felt their introductions lacked the emotion needed to convince George to meet with her. This time, she arranged a call with her colleague to get the referral. Not only did she get the referral. But clicking buttons is not the way to forge new relationships, and it’s certainly not the way to get referrals. Get Offline to Get the Referral. MORE
Here are five important steps to make your team referral sales experts. Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals. MORE
Referrals Related Topics 
No More Cold Calling
JUNE 24, 2021
How to ask for referrals and other FAQs. After more than 25 years as an expert on referral sales, I’m still asked exactly the same referral selling questions today. In no particular order, here are the most common referral selling questions I hear … 1.
No More Cold Calling
SEPTEMBER 6, 2018
For the first time ever, clients are asking me how to build a “referral culture.” Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. They recognize that referrals are the fastest and “stickiest” business development methodology for qualified lead generation. And they know the best referral programs require a sales culture where referrals are top priority. What the Best Referral Programs Have in Common.
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No More Cold Calling
JUNE 30, 2021
One person even said that referral selling changed the trajectory of his business. Ready to read more about referral selling? Check out what you might have missed from my blog over the last few months: Celebrating 25 Years in Referrals: My Story. But not referral sellers.
No More Cold Calling
MARCH 31, 2021
They recognized that asking clients for referrals was the way to gain access to prime prospects. They knew they had to improve (not negotiable) and recognized referrals were their ticket to qualified leads, a robust pipeline, and a faster path to revenue.
No More Cold Calling
JANUARY 16, 2020
Here are five important steps to make your team referral sales experts. Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals.
Membrain
MAY 16, 2021
Gaining referrals can seem harder than cold calling. There are many salespeople who would rather talk with relative strangers in the form of prospects than to ask current clients for referrals. It’s something I’ve recently noticed.
The Sales Hunter
MAY 12, 2019
I bet you love getting referrals, but do you love just as much giving them? I am a better salesperson when I am eager to give referrals, because I know I am helping others see and achieve what they didn’t think was possible. Blog leadership Networking Prospecting Sales Call Best Practices Sales Motivation Uncategorized customer motivation prospect referral referrals sales calls
No More Cold Calling
MAY 17, 2019
Asking for referrals feels riskier than cold calling. “I’m I’m not sure of the reason, but I have never been comfortable asking for referrals.” That comment was from a 20-year sales veteran, the kind of seasoned pro who should know how to get referrals, and given this person’s track record, should feel confident about asking. One thing most everyone has in common—they’re uncomfortable asking for referrals. Referrals aren’t that hard to come by.
Jeffrey Gitomer
MARCH 4, 2019
Finding, establishing, and developing strategic alliances and referral partners will get you more business than you can handle. When you get a referral, someone is putting their own reputation on the line. Don't ask for referrals – earn them. Getting a referral means someone is willing to take a risk. Want a blueprint for building referral alliances? Are you willing to refer your clients or customers to someone else?
No More Cold Calling
JUNE 23, 2019
This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. I also know there’s a lot of bad advice that’s proffered about referrals. You can’t shortcut relationships, and there are no shortcuts to how to ask for referrals. Why Ask for Referrals?
No More Cold Calling
AUGUST 14, 2019
I didn’t plan to start my referral business so soon. From Consulting Business to Referral Business. It never crossed my mind that I’d launch a referral business. I didn’t focus on the referral business angle until I started working with my first client. I added a question on the last round: “Would you be willing to offer a referral to this client?”. Fifty of this company’s best clients said they’d be glad to give referrals.
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No More Cold Calling
JUNE 10, 2021
Why I made referral selling my life’s work. My first client was an outplacement firm (and a referral). Would you be willing to be a referral to this company?” My entire career had been sales and sales management, and my best business had always come from referrals.
MTD Sales Training
MAY 25, 2018
So you’ve achieved that great goal of getting a referral from a customer. How should you approach this referral? So be aware of what the link is between the referrer and the person you are going to approach. Next, what does the referrer know about the person? This is no different to how you would approach any other lead, but on this occasion you have a lead-in (the referrer). The post How To Approach A New Referral appeared first on MTD Sales Training.
No More Cold Calling
OCTOBER 1, 2020
I used to think it was just sales newbies who struggled with referral reluctance. When seasoned salespeople started admitting they also felt uncomfortable asking for referrals, I was shocked. Referral selling is hard for us all, because it’s the most personal kind of selling.
MTD Sales Training
OCTOBER 23, 2017
I have seen and heard tons of techniques and tricks on how to ask for referrals from your customers. I am going to make this short and sweet, because asking for referrals from your clients should be a natural and comfortable act and not some slick technique. The whole problem is in the way you THINK about asking for referrals. The average sales person, when thinking about asking for referrals is thinking about asking for potential customers.
No More Cold Calling
SEPTEMBER 20, 2018
If you’re like most sales leaders, you’re tracking the wrong referral metrics and spinning your wheels. Craig had only one referral KPI, and it was the wrong one: the number of prospect meetings that his reps conducted. Meetings are an important activity metric, but your team will never fill their pipelines with hot referral leads if they skip the first step: asking for referrals. The Referral Metrics That Matter. Do the Referral Math.
Jeffrey Gitomer
MARCH 5, 2019
The most coveted prize in selling besides a sale is a referral. Everyone tells you to get referrals, no one tells you what to do next. How do you maximize the selling power of this referral? Here are the preferred methods for a first meeting with a referral and customer in order of preference (and effectiveness). Get a phone call to the referral from your customer telling of your impending call. Write a personal note to the referral within 24–hours.
The Sales Heretic
SEPTEMBER 26, 2017
And in no element of selling is this more true than in the process of getting referrals. Which is why it’s so surprising that so many salespeople ask for referrals [.]. Sales close customer product prospect referrals service timing valueIn many aspects of sales, timing is key. Knowing the right time to take the right action can mean the difference between success and failure.
No More Cold Calling
OCTOBER 18, 2018
Getting referrals business should be top. Organizations that have a disciplined, proactive referral system to ensure sales reps are asking for referrals every single day. Why Aren’t Referrals on the Radar? Make time to take a deep dive into getting referral business, because those are the only sales prospecting techniques that: Get reps meetings in one call (compared to nearly a dozen touches for cold calls). Always Be Asking for Referrals. “I
No More Cold Calling
DECEMBER 7, 2018
Referrals aren’t favors. Salespeople often downplay the importance of referral networks or just don’t know how to ask for a referral. Relationships and referrals are what business is all about! If you haven’t figured out how to ask for a referral, here’s what you’re missing. Referrals Aren’t Favors. A key reason salespeople don’t get leads from referrals is that they’re hesitant to ask. They don’t know how to ask for a referral the right way.
No More Cold Calling
MARCH 1, 2020
She wanted to discuss having me speak to her team about referrals. Not only was she rude and disrespectful, but if she didn’t follow up with me, I wouldn’t trust her to follow up with my referrals. Referrals are very, very personal. That sales app is referrals.
Membrain
JULY 4, 2021
After more than 25 years as an expert on referral sales, I’m still asked exactly the same referral selling questions today. Maybe even more frequently than before.) I’m going to answer them right now. Sales Strategy
No More Cold Calling
APRIL 5, 2018
Referral sales is personal … but it’s still business. I recently received the following email: “I finished your book on referral sales last night, and now I’m building my 100 names so that I can ask for introductions to a couple of decent sales reps with some experience selling to my market. I think your referral program will have a lot more power if I build my referral wheel and talk to 100 folks in my network, i.e., I should lead by example. My Referral I.Q.
No More Cold Calling
JUNE 23, 2019
This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. I also know there’s a lot of bad advice that’s proffered about referrals. You can’t shortcut relationships, and there are no shortcuts to how to ask for referrals. Why Ask for Referrals?
No More Cold Calling
AUGUST 1, 2019
Referral makers don’t want your money. You’re going to pay me how much for referral business? You’ll let me know if this was a good referral for you. You’ll send me a handwritten thank-you note , whether the referral worked out … or not. Referrals aren’t about money. A winning referral system is about multiplying trust. It’s also why you need a referral program. It’s the key to a successful referral system.
Jeffrey Gitomer
OCTOBER 6, 2014
Unbreakable Laws of Selling earning referrals Jeffrey gitomer referrals We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Networking Sales Uncategorized 21.5
MTD Sales Training
MARCH 11, 2016
Referrals have often been called the solid gold introductions for future sales, because they offer something of much greater value than cold calls or informal introductions. Referrals are like gold. [[ This is a content summary only. Referrals gaining referrals sales referralsVisit my website for full links, other content, and more! ]].
No More Cold Calling
SEPTEMBER 20, 2019
on how he asks for referrals. I never pass up the chance to chat about referrals. Here’s how Mario describes our conversation: Joanne shares how you should ask for referrals and reveals the exact questions you should ask to qualify those referrals. Here’s what we discussed on the podcast, “ How to Use Referral Selling to Drive Qualified Leads and Generate Sales :”. 3 steps to build a referral culture for your company.
Selling Energy
JUNE 23, 2021
We all know how important referrals are for bringing in new business. I’ve had students ask me whether or not anonymous referrals are worth using. Referrals can work regardless of whether or not the source is revealed.
No More Cold Calling
APRIL 6, 2017
Think a referral system is easy? That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. And it only works if you have a referral system in place to ensure sales reps ask for referrals every day. The business case for referral selling is loud and clear. When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in.
No More Cold Calling
FEBRUARY 25, 2016
Referral selling requires a personal touch. Whether you’re asking for referrals, communicating with your team, or having an in-depth conversation, emailing often sends the wrong message. And that’s a particularly big no-no when sales reps are asking for referrals. Asking for Referrals by Email? Referral selling is the most personal prospecting method that exists. Ready to put a referral program in place? How many emails are waiting in your inbox?
No More Cold Calling
JULY 20, 2018
Don’t assume your team knows how to ask for referrals. Tim told me his team was “doing referrals.” He figured they knew how to get referrals because he told them to do it. The web is replete with articles and webcasts that tell people to just go ask for referrals, like it’s common sense or something. (It’s One author stated that 20 percent of a company’s clients should come from referrals. 5 Misconceptions About Asking for Referrals.
No More Cold Calling
JANUARY 10, 2019
Asking for referrals might be hard, but it pays off big! Ask most anybody for the secret to how to get referrals, and they’ll probably tell you the first step is to simply ask. I mentioned that most everyone has call reluctance when asking for referrals, because referrals are so very personal. Therefore, it’s even more intimidating for them to ask for referrals. Man or woman, young or old, you likely have call reluctance when asking for referrals.
MTD Sales Training
AUGUST 24, 2017
How confident do you feel in asking for referrals ? Add A Link To A Form On Your Website For Referral Submissions. You can inspire confidence in your referral sources by letting them know that 80% (or whatever) of your business comes from repeat customers. . Offer A Referral Commission. Provide Valuable Content Your Referral Sources Can Share With Their Network. It may bring you the chance of referrals from your existing clients.
No More Cold Calling
NOVEMBER 29, 2016
Then ramp up your prospecting activity by asking for referrals from those happy customers, and you’ll be well on your way to building a strong pipeline for Q1. Learn more about referral selling in this month’s blog posts from No More Cold Calling: 3 Referral Selling Skills All B2B Sales Reps Should Practice. This is particularly true when it comes to asking for referrals, which even seasoned sales professionals find intimidating without regular practice.
No More Cold Calling
DECEMBER 30, 2018
Finally, after two decades of working with CROs, sales VPs, and CEOs on referral selling, the conversation has shifted. Clients now ask: “How do I create a referral culture?”. That says it all, and that’s the goal of a referral culture. Referrals become the way we work, not because we’re told to, but because we know it’s the most effective way to prospect. My referral course launched on LinkedIn Learning , so it’s accessible to everyone.
Braveheart Sales
APRIL 27, 2021
Gaining referrals can seem harder than cold calling. There are many salespeople who would rather talk with relative strangers in the form of prospects than to ask current clients for referrals. This makes it hard to ask for referrals.
No More Cold Calling
NOVEMBER 2, 2018
How to connect beyond the click when asking for referrals. She’d tried asking for referrals to George on LinkedIn, but she felt their introductions lacked the emotion needed to convince George to meet with her. This time, she arranged a call with her colleague to get the referral. Not only did she get the referral. But clicking buttons is not the way to forge new relationships, and it’s certainly not the way to get referrals. Get Offline to Get the Referral.
No More Cold Calling
JULY 23, 2015
If salespeople don’t stay in touch with prospects and referral sources, they won’t be able to get referrals and keep hot new leads coming in. One of my clients came up with a great idea to beat “busyness” and get referrals. He asks his sales team to book five lunches and four breakfasts each week with clients and other referral sources. To be conservative, let’s say only half of those meeting attendees provide referral introductions. Make time to get referrals.
No More Cold Calling
APRIL 21, 2016
Who should you ask for referrals to drive lead generation? “You can ask for referrals from anyone you meet, and it’s often easier to get referrals from new contacts than from existing clients.” That’s just some of the nonsense that’s bandied about by people who think they know how referrals work. I’m asked many questions about how to get started with referrals: What does a referral program look like?
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