The Best Referral Programs Start with a “Referral Culture”
No More Cold Calling
SEPTEMBER 6, 2018
For the first time ever, clients are asking me how to build a “referral culture.” Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. They recognize that referrals are the fastest and “stickiest” business development methodology for qualified lead generation. And they know the best referral programs require a sales culture where referrals are top priority. What the Best Referral Programs Have in Common.