February, 2024

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25 Sales Experts on the Importance of Coaching Salespeople

Understanding the Sales Force

According to the search results inside this blog, I have written on the topic of coaching salespeople more than 400 times or 25% of my articles. Why? Because sales managers are not coaching – still – at least not consistently or effectively. As a reminder, consistent daily coaching increases revenue by 28% and when it is paired with effective coaching, revenue increases by 43%.

Coaching 333
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Leaders: Here’s How to Drive Seller Productivity in 2024

SBI Growth

Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close. A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done.

Survey 317
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Qualities of a Great Sales Manager

Janek Performance Group

Every company looks for specific characteristics when seeking candidates for leadership roles. References and reputation only go so far in evaluating capabilities. For sales managers, look for qualities that build strong teams and motivate others to perform their best. Whether you seek a new hire or promotion, here are several essential qualities of sales managers.

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Should Your Company Hire a Fractional Sales Manager?

Anthony Cole Training

Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right. Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills.

Hiring 267
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A Seller’s Perspective on Enhancing Sales with AI

SBI Growth

As business leaders, we get excited when we think about just how much a Sales team empowered by artificial intelligence (AI) can achieve in terms of commercial productivity, but the reality is that most companies aren’t there yet because it’s a long learning process for everyone involved.

Sales 303

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Beyond the Inbox: Rethinking Email Strategies in Modern Sales

The Center for Sales Strategy

Did you know that the first email was sent way back in 1971? That first “message” was a throwaway in terms of actual content. Engineer Ray Tomlinson, at the time, was exploring different ways for humans and computers to interact and sent himself a test email to see if his new idea worked. Ray had little idea how powerful and enduring the concept of electronic mail would end up becoming.

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Here are 12 Sales Coaching Resources You Want to Bookmark

Membrain

It’s no secret that I’ve been pushing the importance of coaching over the past several months. With the upcoming launch of our Coaching Cockpit this year, it’s definitely been top of mind for me.

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An Introduction to Using AI in Sales Prospecting

RAIN Group

Unless you’ve been on an extended media break, you’re aware that artificial Intelligence (AI) is making a splash across all industries of business. I’ve seen this as a practitioner. I work closely with client organizations and collaborate with senior executives, and I’ve been getting a lot of questions lately about AI. What’s RAIN Group’s position on AI?

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Good Talent Can Realize Returns from Customer Success

SBI Growth

Knowing who to hire and what sort of traits to foster across an organization’s talent can go a long way in creating value for customers and seeing the business returns of customer success.

Customer 329
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5 Best Practices for Engaging Current Clients & Recruiting New Ones

Sales and Marketing Management

Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want. The post 5 Best Practices for Engaging Current Clients & Recruiting New Ones appeared first on Sales & Marketing Management.

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Do Your Salespeople Have the Ability to Push Back?

Anthony Cole Training

One of the most important skills that a salesperson needs to possess is the ability to engage in what I refer to as “appropriate and respectful confrontation” with a prospect…at least when the need arises. For the sake of simplicity, let’s just refer to that as the ability to push back.

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How to Handle, “Your Price is Too High”

Mr. Inside Sales

Based on how successful my last blog was on handling the objection: “We’ve Already Got a Vendor for That,” I thought I’d give you another proven response to help you overcome the objections and resistance you get daily. In this case, “Your Price is Too High.” The reason this is such a common objection is because your prospects have figured out it’s the best way to get sales reps to drop their price!

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Identify Candidates Who Will Succeed in Your Sales Roles

Understanding the Sales Force

Suppose you have a project or task that you don’t particularly enjoy doing, but despite your lackluster feeling, must complete it. Do you seek out the most efficient way to complete the project or task, or default to the most inefficient way to complete it? Let’s take recruiting, selecting and hiring salespeople. For HR, that’s part of their job.

Hiring 193
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How To Reduce Human Error In Your Business 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How To Reduce Human Error In Your Business When you run a business, you must plan for everything ahead. Although time-consuming and sometimes annoying, you must prepare for unexpected circumstances. You can, most of the time, accomplish what you need via research, experience, and speaking to your team and customers.

How To 168
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Assess Your Revenue Growth Model to Improve Executive Alignment

SBI Growth

“Executive alignment is critical to growth and value creation. Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” This may sound like common sense to many executive leaders, but some companies can still have a hard time making this happen when their leaders don’t know where to start.

Revenue 316
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5 Best Practices for Engaging Current Clients & Recruiting New Ones

Sales and Marketing Management

Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want. The post 5 Best Practices for Engaging Current Clients & Recruiting New Ones appeared first on Sales & Marketing Management.

B2B 296
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Achieving Sales Team Excellence – No Micro Managing!

Anthony Cole Training

Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.

Account 220
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How to Handle, “I Want to Think About It.”

Mr. Inside Sales

Ah, the amorphous, “I want to think about it.” At first glance, this seems hard to handle because it’s not really an objection, rather, it seems more like a stall. Because of this, it fools many sales reps who think that perhaps after a week or two the prospect might actually buy. But they rarely do. Make no mistake: this is almost always a “no” disguised as a “maybe.

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Latest Podcasts: Building Culture As a Leader

Force Management

Whether you're leading an early-stage startup or an established organization, one of the most important things a leader can do is to cultivate a culture of accountability, curiosity and excellence. This month, our guests on the Revenue Builders podcast offered some insightful perspectives on building a successful sales culture. These leaders have spearheaded culture transformations and spurred massive growth at some of the most influential sales organizations of our time.

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Helpful Recruiting Terms for Job Seekers to Familiarize

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Helpful Recruiting Terms for Job Seekers to Familiarize Back in the job-hunting market? At first, it may seem scary and unmotivating. Still, understanding five of these crucial recruiting terms allows you to navigate the job market effectively and master the sometimes confusing hiring language.

Hiring 122
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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Go-to-Market Planning for 2024: Laying the Groundwork for Growth

SBI Growth

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink their growth strategies for the near and distant future.

Marketing 315
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Maximizing Profits with Five Indispensable Customer Experience Practices

Sales and Marketing Management

Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.

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4 Rules to Help Your Salespeople Have Better Initial Calls

Anthony Cole Training

How important is it that you or your sales team close more business, more quickly at higher margins? We can guess that it is pretty important.

Margin 248
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What Value Are Your Customers Creating For You?

Partners in Excellence

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Selling Beyond the Sales Team: How a Cross-Functional Approach Improves Execution

Force Management

In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.

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How to Move Past Bad Press to Enjoy the Good

Smooth Sale

Pixabay – CCO Licence Attract the Right Job Or Clientele: How to Move Past Bad Press to Enjoy the Good Nothing can panic and upset a business owner more than bad press. Whether it’s a misquoted interview, a product mishap, or an unfortunate misunderstanding, unwanted press coverage can feel like the end of the business. Still, it doesn’t need to be if your business fights back.

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7 Focus Areas to Secure a Fast Start to 2024

SBI Growth

The transition into a new calendar year can create a period of adjustment that negatively impacts a company’s productivity and their growth trajectory if not managed well. In 2023, up to 49% of companies were adjusting their growth projections as early as the beginning of March. Q1 underperformance can often set the tone and momentum for the rest of the year if left unchecked.

Company 317