4 Steps to Maximize your Content and Produce Quality Leads
Sales Benchmark Index
SEPTEMBER 22, 2012
The 2 nd step to maximizing your content is to inventory what you have. Walk into most marketing departments today and you will find people hard at work creating a constant flow of new content. Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. Many marketers are doing a good job building brand awareness and stimulating interest in the marketplace for their product and services.