B2B Marketing has changed drastically in the last year. Program leaders are trying to find new strategies that keep them from falling back on the same, tired methods. This series will highlight how organizations can take advantage of account-based marketing in order to achieve & succeed in their goals and objectives. Our thought-leaders will present their insider insights about strategies that will showcase the versatility of ABM, and how they are applying and practicing ABM in real-time.
In this series, you will learn:
- The best tips to follow and traps to avoid when starting in ABM
- Why ABM needs more focus on executive engagement
- Utlizing intent data to its full potential
- Each thought-leader's personal ABM journey
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