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Deploy Your Customer Retention Game Plan

Babette Ten Haken

When do you deploy your customer retention game plan? Create your customer retention game plan long before you close a sale. Otherwise you continue the customer retention status quo of reacting to the customer. Nothing is set in stone, much less a customer retention plan.

Sporadic Customer Retention Strategy is not a Strategy at All

Babette Ten Haken

Sporadic customer retention strategy tends to appear in three forms. Then, there are huge failures in manufacturing execution or post-sale service delivery quality that derail any chances for customer retention. Customer retention process and discipline are lost.

Client Side Experience of Customer Retention Efforts

Babette Ten Haken

Consider the quality of client side experience for your customer retention efforts. Worse than that, leave customer retention efforts up to other people in your organization. The duration and quality of client side experience of customer retention efforts is firmly in your hands.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Are traditional customer retention models too reactive? The traditional role of customer retention is reactive and transactional, focused on preventing customer defection.

Optimizing Client Collaboration catalyzes Customer Retention

Babette Ten Haken

Consequently, your rate of customer retention is improved. Consequently, you catalyze customer loyalty as well as customer retention. The post Optimizing Client Collaboration catalyzes Customer Retention appeared first on Babette Ten Haken.

Injecting Entrepreneurial Customer Retention Mojo into the IIoT

Babette Ten Haken

How do you inject entrepreneurial customer retention mojo into industrial Internet of Things environments? If you are part of engineering, IT and manufacturing culture, you figure customer retention is up to the customer service folks, post-sale.

Customer Retention Value Propositions for the IoT Ecosystem

Babette Ten Haken

IoT (Internet of Things) customer retention value propositions transition an organization’s focus. A customer retention value proposition remains nimble and flexible throughout a customer’s lifecycle. Is it IoT customer retention relevant, from your customers’ perspectives?

Customer Retention Team Mindset is about What’s Next

Babette Ten Haken

Customer retention team mindset not only results from discipline and process. Customer retention team mindset also trains everyone’s brain to become proactive and anticipatory of “What’s Next? ”. There are three keys to starting to develop customer team retention mindset.

4 Customer Retention Relationship Building Blocks for What’s Next

Babette Ten Haken

A customer retention relationship building block focuses on “What’s Next?” A rock-solid customer retention strategy leverages curated and enhanced relationships. Chew on the value of these 4 customer retention relationship building blocks.

Always Time for a Customer Retention Pulse Check!

Babette Ten Haken

Take a customer retention pulse check. Setting aside time, even on a monthly basis , with your internal customer retention team members makes a huge difference in rate of customer retention. Customer retention pulse checks work best when you do not need to take them.

Post Sale Customer Abandonment impacts Customer Retention

Babette Ten Haken

Often, sellers leave customer retention, and customer experience, up to everyone else in their organization: the “non-sales” people. You become the fulcrum continuously leveraging communication, collaboration, customer experience and customer retention.

The Second Sale and Customer Retention Strategy

Babette Ten Haken

The second sale impacts customer success and customer retention. Customer retention, and the second sale, is solidly in the hands of this unofficial second sales team. Your customer retention team, that second sale team, truly understands the voice of end user experience.

Team Collaboration Strategy IIoT Style impacts Customer Retention

Babette Ten Haken

Does your team collaboration strategy IIoT style impact customer retention and employee engagement? What does a rock-solid Customer Experience, Customer Success, Customer Loyalty and Customer Retention look like in the industrial Internet of Things (IIoT) ecosystem?

Hi There, Internal Customer Retention Experts Here

Babette Ten Haken

We are your organization’s internal customer retention experts. We are your super hero, powerful, internal customer retention experts. We reviewed your customer retention rates before we blogged today. Hello there. We love to retain your sales team’s customers.

Target Continuous Win Loss Insights for Customer Retention

Babette Ten Haken

However, as a customer retention strategy , you are selling yourself short. Determine elements of your own sales strategy which are critical to customer success and customer retention. Create a customer retention strategy which targets win loss insights.

5 ways marketers can drive customer retention to achieve growth


The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

5 Ways to Improve Customer Retention with Marketing Automation Tools


How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Does Legacy Mindset impact Customer Retention?

Babette Ten Haken

It is difficult to have your customers’ backs when the teams responsible for customer retention focus on getting in each other’s way. Executing a customer retention strategy has never been a solo act. The post Does Legacy Mindset impact Customer Retention?

Professional Complacency has a Domino Effect on Customer Retention

Babette Ten Haken

Finally, the cascading impact of professional complacency has a domino effect on customer success and customer retention. The post Professional Complacency has a Domino Effect on Customer Retention appeared first on Babette Ten Haken.

Customer Retention Sales Strategy is more than making Your Numbers

Babette Ten Haken

Develop a solid customer retention sales strategy. Customer retention sales strategy may be the farthest thing from your current new business acquisition activities. The primary activities of sales activities focus on customer acquisition, not customer retention.

How to Enhance Your Client Retention Success

Sell More and Work Less

Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them.

Big Data Strategy for Customer Retention, October 2016 Blog Posts

Babette Ten Haken

Are you or your organization waiting for the “right” time to take a serious look at how a big data strategy impacts your customer retention strategy? Do you have a big data strategy that’s focused on customer retention?

Capital Equipment Customer Retention Strategy leverages IT Alliances

Babette Ten Haken

Smart capital equipment customer retention strategy leverages collaborative alliances within a smarter IT organization. A smart capital equipment customer retention strategy is “Always On” and always focused on “What’s Next?”

Gaining BuyIn for an Industrial IoT Customer Retention Strategy

Babette Ten Haken

Companies wrestle with the impact of an IIoT customer success and Industrial IoT customer retention strategy. They have their hands full executing their current customer retention strategy. An IIoT customer retention strategy focuses on cross-functional collaboration.

Proactive Customer Retention Strategy captures Voice of the Customer

Babette Ten Haken

Is your organization leveraging a proactive customer retention strategy or reacting to customer “surprises?”. First of all, create a proactive customer retention strategy in order to leverage execution of that strategy.

Upgrade Your Customer Retention DNA Already, Will You?

Babette Ten Haken

Customer Retention DNA is challenged by new ideas, new scenarios, and new marketplaces. Perhaps the biggest challenge to yesterday’s customer retention strategy is the Internet of Things (IoT). Is this approach part of your current customer retention strategy?

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Most experts agree that it can cost many times more to acquire a new customer than it does to retain an existing one, and a Bain & Company study indicated that increasing customer retention by 5 percent increases profits by 25 to 95 percent.

Leverage Team Masters for Customer Retention

Babette Ten Haken

These Masters are valuable components of customer experience, customer success and customer retention. Do you include team Masters within your customer retention strategy? Identifying critical-to-outcome team Masters are the secret sauce of a solid customer retention strategy.

The Two Sided Sword of Employee Retention

Increase Sales

Yesterday I came across this unattributed remark as I seeking quotes on employee retention including team building and human resources: “A company is known by the people it keeps.” Many states have best places to work for as well as national surveys that suggest what organizations handle employee retention very well. Employee retention for business leadership is all about what I call the 7 Rs: Right people in the.

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Software Business Blog

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. The post 5 Coupon Conversion and Retention Best Practices for Sustainable Growth appeared first on Rethink Commerce Blog.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

Automate Customer Acquisition and Retention. Avangate offers a range of solutions to boost your conversion rate, created with retention in mind at every stage of the commerce lifecycle.

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Software Business Blog

The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. This will reduce involuntary churn, increase your customer retention rates, and improve the satisfaction of both new and existing users of your software.

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

The post Why 80 Percent of Companies Lose at Customer Retention appeared first on Score More Sales. Every day you can see examples of how big brands and small brands are blowing it when it comes to getting new customers and then retaining them.

Podcast: A Sales Reorg with 99% Customer Retention & 5% Rep Turnover

Sales Benchmark Index

Dan Perry recently interviewed Matt Boice, Vice President of Sales Ops at TEN. The Enthusiast Network, founded in 1948, is a media company with the largest concentration of males between 18-34 within the automotive and outdoor adventure market.

Post Sale Team VoC and IoT Customer Retention

Babette Ten Haken

Post Sale Team VoC strategy (Voice of the Customer) is critical to IoT (Internet of Things) customer retention. Post sale VoC team strategy creates value for customers by offering triage while executing your organization’s customer retention strategy.

Time for a Customer Retention Upgrade to your Business Strategy?

Babette Ten Haken

Is it time to conduct a customer retention upgrade to your business strategy? Do you react to or anticipate customer retention issues? A customer retention upgrade pokes holes in Us versus Them silos. The Others are your customer retention superstars.

How to Use Business Reviews to Increase SaaS Customer Retention

The Sales Insider

Retention is one of the main challenges tech companies face. Selling Strategy Account Management saas business reviews saas customer retention Keeping customers after their initial contract ends can be difficult if decision makers do not clearly see the value in using your product.

Customer Retention, Different Approaches

Partners in Excellence

Customer retention is a critical issue. But it seems companies take two different approaches to customer retention. Then there are those that take a different approach to customer retention. What’s your customer retention strategy?

4 Tips to Increase Retention and Drive Upsell

Microsoft Dynamics

The bottom line is, if you’re serious about customer retention you need the data, analytics, and drive to stand out from the crowd. Brand switching is up 29 percent since 2010, and poor customer service is to blame. In the US alone, customers are taking $1.6

Customer Retention, Whose Job Is It Anyway?

Partners in Excellence

I wrote, Customer Retention-Different Approaches , the other day. He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations.