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Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention

Sales and Marketing Management

An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience. The post Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention appeared first on Sales & Marketing Management.

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Many Sales Leaders Still Ignore Customer Retention

Sales and Marketing Management

Despite understanding the importance of selling to existing companies, too many sales leaders continue to emphasize customer acquisition at the cost of customer retention. The post Many Sales Leaders Still Ignore Customer Retention appeared first on Sales & Marketing Management.

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To Keep Your Best Employees Start Spelling ‘Retention’ with Three Rs

Sales and Marketing Management

The post To Keep Your Best Employees Start Spelling ‘Retention’ with Three Rs appeared first on Sales & Marketing Management. Every individual you hire is weighing the balance of the job’s requirements with the combined weight of the rewards and respect they are getting in return. Here’s how that works.

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Why Sales Teams Should Implement Empathetic AI for Successful Client Retention

Sales and Marketing Management

The post Why Sales Teams Should Implement Empathetic AI for Successful Client Retention appeared first on Sales & Marketing Management. With the ability to interact and empathize with clients directly, customer service tools can go even further.

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Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?

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Specialized Training is Key to Workforce Retention

Sales and Marketing Management

The post Specialized Training is Key to Workforce Retention appeared first on Sales & Marketing Management. According to the survey, 29% of workers said their country “lacks people with the skills to do my kind of work.” The study also found that workers with specialized […].

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Scaling Your Sales Through Customer Retention

Alice Heiman

What if everyone in your company was responsible for customer retention? Website: [link] Connect with Alice on LinkedIn The post Scaling Your Sales Through Customer Retention appeared first on Alice Heiman. What if you could keep your customers for years and continue to grow with them? What if everyone in your company sold?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

So, how can sales and marketing support the retention effort? During this webinar, you will learn: Why retention marketing is worth your attention. How personalized content marketing provides extra leverage for customer retention. In a pandemic, it’s more important than ever to focus on retaining and expanding current customers.

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Reinforcement: The Key to B2B Sales Rep Training

If you’re investing in a B2B sales training initiative, give your program the best chance of success by implementing a reinforcement program designed to improve retention and keep the momentum of your training message going until your reps have the opportunity to really apply it. Or will it all be forgotten within days?

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It’s Time to Stop Obsessing Over Leads

Customer retention. Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars: New business generation. Pipeline acceleration. Customer expansion.

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The B2B Sales Leader's Guide for Any Economic Environment

You'll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them.

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Legendary Presentations: eLearning, Sales Collateral, and Defeating Death-by-PowerPoint

Speaker: Richard Goring, Director, BrightCarbon

By the end of this session, you’ll be ready to: Capture attention and maximize retention in a tiny amount of time. And once that’s finished, we’ll look at how you can take this engaging eLearning content and easily repurpose it to create sales collateral for your teams to use with clients.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.