The Customer Retention Workforce is Proactive, not Reactive

Babette Ten Haken

What happens when a proactively engaged customer retention workforce is hired to catalyze the engagement of their customers? Creating a customer retention workforce is a solid investment in the growth, expansion and sustainability of your organization.

Deploy Your Customer Retention Game Plan

Babette Ten Haken

When do you deploy your customer retention game plan? Create your customer retention game plan long before you close a sale. Otherwise you continue the customer retention status quo of reacting to the customer. Nothing is set in stone, much less a customer retention plan.

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Client Side Experience of Customer Retention Efforts

Babette Ten Haken

Consider the quality of client side experience for your customer retention efforts. Worse than that, leave customer retention efforts up to other people in your organization. The duration and quality of client side experience of customer retention efforts is firmly in your hands.

Sporadic Customer Retention Strategy is not a Strategy at All

Babette Ten Haken

Sporadic customer retention strategy tends to appear in three forms. Then, there are huge failures in manufacturing execution or post-sale service delivery quality that derail any chances for customer retention. Customer retention process and discipline are lost.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Are traditional customer retention models too reactive? The traditional role of customer retention is reactive and transactional, focused on preventing customer defection.

Customer Retention Strategy leverages Renewals

Babette Ten Haken

Do you have a solid customer retention strategy in place? Let’s say you work for a company with a selling culture that constantly pushes new business acquisition rather than customer retention (pretty much most companies). That’s no customer retention strategy at all.

Old School Customer Retention Tactics impede SMB Manufacturers

Babette Ten Haken

Customer retention tactics are critical to executing SMB manufacturing strategy. There are two customer retention scenarios. Old school customer retention tactics impede SMB manufacturers, like you, from growing, expanding and sustaining their businesses.

Injecting Entrepreneurial Customer Retention Mojo into the IIoT

Babette Ten Haken

How do you inject entrepreneurial customer retention mojo into industrial Internet of Things environments? If you are part of engineering, IT and manufacturing culture, you figure customer retention is up to the customer service folks, post-sale.

Customer Retention IIoT Style, Sales Aerobics for Engineers® Blog

Babette Ten Haken

What does customer retention IIoT style look like? As a result, the quality of collaboration and communication remains an even more critical deal maker or deal breaker for customer retention IIoT style. Today, I’m re-setting our business table for customer retention IIoT style.

Optimizing Client Collaboration catalyzes Customer Retention

Babette Ten Haken

Consequently, your rate of customer retention is improved. Consequently, you catalyze customer loyalty as well as customer retention. The post Optimizing Client Collaboration catalyzes Customer Retention appeared first on Babette Ten Haken.

Customer Retention Team Mindset is about What’s Next

Babette Ten Haken

Customer retention team mindset not only results from discipline and process. Customer retention team mindset also trains everyone’s brain to become proactive and anticipatory of “What’s Next? ”. There are three keys to starting to develop customer team retention mindset.

Always Time for a Customer Retention Pulse Check!

Babette Ten Haken

Take a customer retention pulse check. Setting aside time, even on a monthly basis , with your internal customer retention team members makes a huge difference in rate of customer retention. Customer retention pulse checks work best when you do not need to take them.

Customer Retention Value Propositions for the IoT Ecosystem

Babette Ten Haken

IoT (Internet of Things) customer retention value propositions transition an organization’s focus. A customer retention value proposition remains nimble and flexible throughout a customer’s lifecycle. Is it IoT customer retention relevant, from your customers’ perspectives?

4 Customer Retention Relationship Building Blocks for What’s Next

Babette Ten Haken

A customer retention relationship building block focuses on “What’s Next?” A rock-solid customer retention strategy leverages curated and enhanced relationships. Chew on the value of these 4 customer retention relationship building blocks.

Ignoring Customer Retention Benefits can become Costly

Babette Ten Haken

Are you ignoring customer retention benefits? If the focus is on rate of customer churn instead of today’s version of digital customer retention, chances are your organization is playing defense instead of offense. After all, customer retention takes time, personnel and resources.

Cross Functional Business Processes impact IoT Customer Retention

Babette Ten Haken

The capacity of IoT cross functional business processes to drive innovation becomes the true catalyst of not only customer acquisition but customer retention. Increased customer loyalty, customer success and customer retention.

Post Sale Customer Abandonment impacts Customer Retention

Babette Ten Haken

Often, sellers leave customer retention, and customer experience, up to everyone else in their organization: the “non-sales” people. You become the fulcrum continuously leveraging communication, collaboration, customer experience and customer retention.

What About Sales Person Retention?

Partners in Excellence

Retention is a hot topic–customer retention that is. The whole subscription model, on which all SaaS and XaaS companies are built has customer retention as a fundamental to the success of the business model. Retention is important–customer and employee retention.

The Second Sale and Customer Retention Strategy

Babette Ten Haken

The second sale impacts customer success and customer retention. Customer retention, and the second sale, is solidly in the hands of this unofficial second sales team. Your customer retention team, that second sale team, truly understands the voice of end user experience.

Can Core Value Storytelling fuel IoT Customer Retention?

Babette Ten Haken

However, customer retention is fueled by the quality of how a vendor or consultant contributes to client experience, competitiveness and enduring success over time. That formula creates a rock solid foundation for customer retention. Her focus: customer success for customer retention.

Team Collaboration Strategy IIoT Style impacts Customer Retention

Babette Ten Haken

Does your team collaboration strategy IIoT style impact customer retention and employee engagement? What does a rock-solid Customer Experience, Customer Success, Customer Loyalty and Customer Retention look like in the industrial Internet of Things (IIoT) ecosystem?

Hi There, Internal Customer Retention Experts Here

Babette Ten Haken

We are your organization’s internal customer retention experts. We are your super hero, powerful, internal customer retention experts. We reviewed your customer retention rates before we blogged today. Hello there. We love to retain your sales team’s customers.

5 ways marketers can drive customer retention to achieve growth

Salesfusion

The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

Target Continuous Win Loss Insights for Customer Retention

Babette Ten Haken

However, as a customer retention strategy , you are selling yourself short. Determine elements of your own sales strategy which are critical to customer success and customer retention. Create a customer retention strategy which targets win loss insights.

5 Ways to Improve Customer Retention with Marketing Automation Tools

Salesfusion

How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Professional Complacency has a Domino Effect on Customer Retention

Babette Ten Haken

Finally, the cascading impact of professional complacency has a domino effect on customer success and customer retention. The post Professional Complacency has a Domino Effect on Customer Retention appeared first on Babette Ten Haken.

Does Legacy Mindset impact Customer Retention?

Babette Ten Haken

It is difficult to have your customers’ backs when the teams responsible for customer retention focus on getting in each other’s way. Executing a customer retention strategy has never been a solo act. The post Does Legacy Mindset impact Customer Retention?

How to Enhance Your Client Retention Success

Sell More and Work Less

Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them.

Customer Retention Sales Strategy is more than making Your Numbers

Babette Ten Haken

Develop a solid customer retention sales strategy. Customer retention sales strategy may be the farthest thing from your current new business acquisition activities. The primary activities of sales activities focus on customer acquisition, not customer retention.

Capital Equipment Customer Retention Strategy leverages IT Alliances

Babette Ten Haken

Smart capital equipment customer retention strategy leverages collaborative alliances within a smarter IT organization. A smart capital equipment customer retention strategy is “Always On” and always focused on “What’s Next?”

Big Data Strategy for Customer Retention, October 2016 Blog Posts

Babette Ten Haken

Are you or your organization waiting for the “right” time to take a serious look at how a big data strategy impacts your customer retention strategy? Do you have a big data strategy that’s focused on customer retention?

Proactive Customer Retention Strategy captures Voice of the Customer

Babette Ten Haken

Is your organization leveraging a proactive customer retention strategy or reacting to customer “surprises?”. First of all, create a proactive customer retention strategy in order to leverage execution of that strategy.

Gaining BuyIn for an Industrial IoT Customer Retention Strategy

Babette Ten Haken

Companies wrestle with the impact of an IIoT customer success and Industrial IoT customer retention strategy. They have their hands full executing their current customer retention strategy. An IIoT customer retention strategy focuses on cross-functional collaboration.

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Most experts agree that it can cost many times more to acquire a new customer than it does to retain an existing one, and a Bain & Company study indicated that increasing customer retention by 5 percent increases profits by 25 to 95 percent.

Upgrade Your Customer Retention DNA Already, Will You?

Babette Ten Haken

Customer Retention DNA is challenged by new ideas, new scenarios, and new marketplaces. Perhaps the biggest challenge to yesterday’s customer retention strategy is the Internet of Things (IoT). Is this approach part of your current customer retention strategy?

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Software Business Blog

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. The post 5 Coupon Conversion and Retention Best Practices for Sustainable Growth appeared first on Rethink Commerce Blog.

Leverage Team Masters for Customer Retention

Babette Ten Haken

These Masters are valuable components of customer experience, customer success and customer retention. Do you include team Masters within your customer retention strategy? Identifying critical-to-outcome team Masters are the secret sauce of a solid customer retention strategy.

The Two Sided Sword of Employee Retention

Increase Sales

Yesterday I came across this unattributed remark as I seeking quotes on employee retention including team building and human resources: “A company is known by the people it keeps.” Many states have best places to work for as well as national surveys that suggest what organizations handle employee retention very well. Employee retention for business leadership is all about what I call the 7 Rs: Right people in the.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

Automate Customer Acquisition and Retention. Avangate offers a range of solutions to boost your conversion rate, created with retention in mind at every stage of the commerce lifecycle.

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Software Business Blog

The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. This will reduce involuntary churn, increase your customer retention rates, and improve the satisfaction of both new and existing users of your software.