Post Sale Complexity, Uncertainty and Customer Retention

Babette Ten Haken

The post sale complexity in your organization is a real customer retention killer. Guess which mindset catalyzes customer success for customer retention? In digitally connected, complex Industrial Internet of Things environments, customer retention is equally complex.

Complex Customer Retention Issues challenge Linear Thinking

Babette Ten Haken

Multifactorial complex customer retention issues challenge how teams think, work and collaborate, even the best teams. As a result, customer acquisition and retention processes become equally complex. As a result, customer retention environments are never static.

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Are You practicing Wagon Circling Customer Retention Strategy?

Babette Ten Haken

Is your company’s complex customer retention strategy really a version of wagon circling customer retention? Certainly, creating a loyal and retained customer base is the goal of customer retention strategy. You are in wagon circling customer retention mode.

The Customer Retention Workforce is Proactive, not Reactive

Babette Ten Haken

What happens when a proactively engaged customer retention workforce is hired to catalyze the engagement of their customers? Creating a customer retention workforce is a solid investment in the growth, expansion and sustainability of your organization.

Deploy Your Customer Retention Game Plan

Babette Ten Haken

When do you deploy your customer retention game plan? Create your customer retention game plan long before you close a sale. Otherwise you continue the customer retention status quo of reacting to the customer. Nothing is set in stone, much less a customer retention plan.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Are traditional customer retention models too reactive? The traditional role of customer retention is reactive and transactional, focused on preventing customer defection.

Customer Retention Strategy leverages Renewals

Babette Ten Haken

Do you have a solid customer retention strategy in place? Let’s say you work for a company with a selling culture that constantly pushes new business acquisition rather than customer retention (pretty much most companies). That’s no customer retention strategy at all.

Is Small Business Employee Churn impacting Customer Retention?

Babette Ten Haken

Ideally, a small business customer retention workforce is proactive, not reactive. Also, they connect the dots between execution of customer acquisition and customer retention strategy. Finally, a small business customer retention workforce represents your company to clients.

Ignoring Customer Retention Benefits can become Costly

Babette Ten Haken

Are you ignoring customer retention benefits? If the focus is on rate of customer churn instead of today’s version of digital customer retention, chances are your organization is playing defense instead of offense. After all, customer retention takes time, personnel and resources.

Optimizing Client Collaboration catalyzes Customer Retention

Babette Ten Haken

Consequently, your rate of customer retention is improved. Consequently, you catalyze customer loyalty as well as customer retention. The post Optimizing Client Collaboration catalyzes Customer Retention appeared first on Babette Ten Haken.

A Customer Love Affair drives Engagement and Retention

Babette Ten Haken

Then, that engagement influences customer loyalty and drives customer retention. However, incorporating these elements into pre- and post-sale customer lifecycle management strategy focuses you on customer success for customer retention.

Old School Customer Retention Tactics impede SMB Manufacturers

Babette Ten Haken

Customer retention tactics are critical to executing SMB manufacturing strategy. There are two customer retention scenarios. Old school customer retention tactics impede SMB manufacturers, like you, from growing, expanding and sustaining their businesses.

Injecting Entrepreneurial Customer Retention Mojo into the IIoT

Babette Ten Haken

How do you inject entrepreneurial customer retention mojo into industrial Internet of Things environments? If you are part of engineering, IT and manufacturing culture, you figure customer retention is up to the customer service folks, post-sale.

Customer Retention IIoT Style, Sales Aerobics for Engineers® Blog

Babette Ten Haken

What does customer retention IIoT style look like? As a result, the quality of collaboration and communication remains an even more critical deal maker or deal breaker for customer retention IIoT style. Today, I’m re-setting our business table for customer retention IIoT style.

Can Core Value Storytelling fuel IoT Customer Retention?

Babette Ten Haken

However, customer retention is fueled by the quality of how a vendor or consultant contributes to client experience, competitiveness and enduring success over time. That formula creates a rock solid foundation for customer retention. Her focus: customer success for customer retention.

Customer Retention Team Mindset is about What’s Next

Babette Ten Haken

Customer retention team mindset not only results from discipline and process. Customer retention team mindset also trains everyone’s brain to become proactive and anticipatory of “What’s Next? ”. There are three keys to starting to develop customer team retention mindset.

Always Time for a Customer Retention Pulse Check!

Babette Ten Haken

Take a customer retention pulse check. Setting aside time, even on a monthly basis , with your internal customer retention team members makes a huge difference in rate of customer retention. Customer retention pulse checks work best when you do not need to take them.

Customer Retention Value Propositions for the IoT Ecosystem

Babette Ten Haken

IoT (Internet of Things) customer retention value propositions transition an organization’s focus. A customer retention value proposition remains nimble and flexible throughout a customer’s lifecycle. Is it IoT customer retention relevant, from your customers’ perspectives?

4 Customer Retention Relationship Building Blocks for What’s Next

Babette Ten Haken

A customer retention relationship building block focuses on “What’s Next?” A rock-solid customer retention strategy leverages curated and enhanced relationships. Chew on the value of these 4 customer retention relationship building blocks.

Post Sale Customer Abandonment impacts Customer Retention

Babette Ten Haken

Often, sellers leave customer retention, and customer experience, up to everyone else in their organization: the “non-sales” people. You become the fulcrum continuously leveraging communication, collaboration, customer experience and customer retention.

Cross Functional Business Processes impact IoT Customer Retention

Babette Ten Haken

The capacity of IoT cross functional business processes to drive innovation becomes the true catalyst of not only customer acquisition but customer retention. Increased customer loyalty, customer success and customer retention.

What About Sales Person Retention?

Partners in Excellence

Retention is a hot topic–customer retention that is. The whole subscription model, on which all SaaS and XaaS companies are built has customer retention as a fundamental to the success of the business model. Retention is important–customer and employee retention.

The Second Sale and Customer Retention Strategy

Babette Ten Haken

The second sale impacts customer success and customer retention. Customer retention, and the second sale, is solidly in the hands of this unofficial second sales team. Your customer retention team, that second sale team, truly understands the voice of end user experience.

A Collaborative SMB Workforce owns Customer Retention

Babette Ten Haken

Most importantly, micro-, small to mid-size competitor businesses are paying more attention to how hiring processes impact customer acquisition and retention. A collaborative SMB workforce has co-ownership in executing an organization’s customer retention strategy.

Team Collaboration Strategy IIoT Style impacts Customer Retention

Babette Ten Haken

Does your team collaboration strategy IIoT style impact customer retention and employee engagement? What does a rock-solid Customer Experience, Customer Success, Customer Loyalty and Customer Retention look like in the industrial Internet of Things (IIoT) ecosystem?

Hi There, Internal Customer Retention Experts Here

Babette Ten Haken

We are your organization’s internal customer retention experts. We are your super hero, powerful, internal customer retention experts. We reviewed your customer retention rates before we blogged today. Hello there. We love to retain your sales team’s customers.

5 ways marketers can drive customer retention to achieve growth

Salesfusion

The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

Target Continuous Win Loss Insights for Customer Retention

Babette Ten Haken

However, as a customer retention strategy , you are selling yourself short. Determine elements of your own sales strategy which are critical to customer success and customer retention. Create a customer retention strategy which targets win loss insights.

5 Ways to Improve Customer Retention with Marketing Automation Tools

Salesfusion

How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Is Your IIoT Customer Retention Story just Good Enough?

Babette Ten Haken

Your IIoT customer retention story creates a compelling reason for customers to do business with you. That perspective especially makes Industrial Internet of Things (IIoT) storytelling the fulcrum for customer acquisition, not just retention.

Professional Complacency has a Domino Effect on Customer Retention

Babette Ten Haken

Finally, the cascading impact of professional complacency has a domino effect on customer success and customer retention. The post Professional Complacency has a Domino Effect on Customer Retention appeared first on Babette Ten Haken.

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Most experts agree that it can cost many times more to acquire a new customer than it does to retain an existing one, and a Bain & Company study indicated that increasing customer retention by 5 percent increases profits by 25 to 95 percent.

Does Legacy Mindset impact Customer Retention?

Babette Ten Haken

It is difficult to have your customers’ backs when the teams responsible for customer retention focus on getting in each other’s way. Executing a customer retention strategy has never been a solo act. The post Does Legacy Mindset impact Customer Retention?

Customer Retention Sales Strategy is more than making Your Numbers

Babette Ten Haken

Develop a solid customer retention sales strategy. Customer retention sales strategy may be the farthest thing from your current new business acquisition activities. The primary activities of sales activities focus on customer acquisition, not customer retention.

How to Enhance Your Client Retention Success

Sell More and Work Less

Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them.

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Capital Equipment Customer Retention Strategy leverages IT Alliances

Babette Ten Haken

Smart capital equipment customer retention strategy leverages collaborative alliances within a smarter IT organization. A smart capital equipment customer retention strategy is “Always On” and always focused on “What’s Next?”

Big Data Strategy for Customer Retention, October 2016 Blog Posts

Babette Ten Haken

Are you or your organization waiting for the “right” time to take a serious look at how a big data strategy impacts your customer retention strategy? Do you have a big data strategy that’s focused on customer retention?

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Software Business Blog

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. The post 5 Coupon Conversion and Retention Best Practices for Sustainable Growth appeared first on Rethink Commerce Blog.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

Automate Customer Acquisition and Retention. Avangate offers a range of solutions to boost your conversion rate, created with retention in mind at every stage of the commerce lifecycle.

Proactive Customer Retention Strategy captures Voice of the Customer

Babette Ten Haken

Is your organization leveraging a proactive customer retention strategy or reacting to customer “surprises?”. First of all, create a proactive customer retention strategy in order to leverage execution of that strategy.