Keeping Your Company’s Brand Consistent and Accurate When It Counts

Sales Benchmark Index

What is your company’s Brand Image? If we asked everyone in marketing would we get the same answer? What kind of answers would we get from the sales team? Most importantly, what answer would we get from your customer? These.

Market Expansion: Three Approaches for Companies Looking to Grow


Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC. “We

5 Ways to Improve Customer Retention With Storytelling


Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers.

Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Departments include apparel, shoes, home, and accessories. family since 1997, Eastbay proudly joins Foot Locker in its vision of becoming the leading global retailer of athletically inspired shoes and apparel. Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. businesses?—?fully fully 61 percent?—?are

9 Top Apps for Faster B2B Mobile Payments


Shopify focuses on consumer categories, including: Beauty and cosmetics Consumer electronics Fashion and apparel Food and beverage Home furnishings. The days of mailing checks, arguing with Barbara from Collections, and checking the PO box are numbered.

B2B 141

Remote Selling Viewpoints with Pam Dearen of @Bigtincan

Smart Selling Tools

For example, driven by the pandemic and shift to remote working, Bigtincan Learning was recently rolled out globally at a leading shoe and apparel company to connect with their employees in new ways. Remote Selling has become an important focus for every sales organization.

What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

Now, Kane has sold over 500,000 units and has expanded The Ridge brand to cover backpacks, phone cases, mobile power, and apparel. The entrepreneurial spirit isn't ageist.

Craft a Positioning Statement With This Template & Examples

Hubspot Sales

Nike Positioning Statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. Its products are the most advanced in the athletic apparel industry because of Nike's commitment to innovation and investment in the latest technologies. Picture this: You're preparing to launch your new product.

What It Means To Be Social In Sales and Business

Score More Sales

Mimi owned a women’s apparel shop carrying the best brands and top quality accessories. Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago. My grandmother was a larger-than-life social figure in the geographic community she lived in. She was my role model. We called her Mimi, and I’ve written about her over the years because she was such a big influence on me in business.

Be the Consultant of Tracking Your Sales Contacts – 3 Tips

Score More Sales

Have you ever gone to purchase a piece of apparel – new slacks (guys) or perhaps a new jacket (ladies) and found that you already had something very similar tucked away in your closet? Once I organize my wardrobe or clean out a closet I tend to find similar items to what I purchased. I usually think, “I need a wardrobe consultant.”

Sales – Who You Know or What You Know

Score More Sales

Referral selling was the bane of my grandmother’s fine women’s apparel store business – a concept in business which America was built on. (I For years and years in sales it was all about who you knew, and who knew you. I wrote about my grandmother’s store earlier this year on the Hubspot Inbound Sales blog). The rampant web of social knowledge these days has parted the waters.

Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot Sales

Not your ordinary outdoor apparel store, for every product sold, United By Blue removes one pound of trash from the world’s oceans and waterways. This apparel brand gives a hat to every child battling cancer in America. Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors.

5 Lessons I Learned from Zig Ziglar

Score More Sales

She ran women’s apparel stores and I was her namesake. You don’t meet too many people who make an impact on your career and your life. It was sad to hear that sales legend and motivator to millions, Zig Ziglar, has passed on. At the same time, thinking of Mr. Ziglar evokes all sorts of memories and lessons early in my sales career.

The Straight-Forward Guide to Target Markets

Hubspot Sales

They offer apparel, equipment, shoes, and accessories. Nike launches shoes and apparel designed to help the avid runner stay on the road a bit longer. Every sales team and entrepreneur need to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway? What Is a Target Market?

Remote Selling Viewpoints with Hans Fuller of @StorySlab

Smart Selling Tools

StorySlab has worked with a client in the apparel industry to configure and train specifically for remote new customer discovery. Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling.

Product Differentiation and What it Means for Your Brand

Hubspot Sales

The company positions itself in the market as an innovative company that creates high-quality sports apparel and shoes. The company works with high-profile athletes to wear and promote Nike apparel. We're going to get personal for a minute. Before you run away, hear me out. I'd like to introduce you to … Billie. Why am I introducing you to a body care brand? Because they've mastered the art of product differentiation.

TSE 1138: How To Close A Deal With A Prospect Who Goes With Your Competitor

Sales Evangelist

David Adley is an outbound sales manager at Bonfire , a digital platform for selling custom apparel. They weren’t equipped to give him everything he needed to have a successful apparel campaign. CampaignLaunch Bonfire measures success as a campaign that sells more than 200 apparel items. David Adley is an outbound sales manager at Bonfire, a digital platform for selling custom apparel.

A Guide to Latent Semantic Indexing and LSI Keywords


Your blog post, on the other hand, contains more context—and following both the LSI keywords and the links included in the post, Google can safely make the assumption that the blog post belongs to a website selling outdoor apparel and equipment. Even better, Google will now show your relevant web pages to those searching for outdoor apparel and equipment. Since the advent of the search engine, SEO tactics have been in a constant state of evolution.

The Sales Cadence That Landed Me Meetings With the 11 Biggest ECommerce Companies in the World

Hubspot Sales

market, specifically with the top 200 fashion and apparel brands and retailers in the region. Despite my lack of initial contacts, I grew my network to over 300 connections, many of which were major players in eCommerce and apparel in the U.K., A client once asked me to help them increase their sales and industry presence in the U.K. Unlike in my home country of Brazil, I had only five business connections in the U.K.

7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

Wrong: " I’ve been thinking about your recent acquisition of Darby Apparel, and … ". Right: "Your acquisition of Darby Apparel on Friday got me thinking … ". Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it.

How to Calculate Your Company's Sales Mix for Increased Profits

Hubspot Sales

Whether it’s an athletic apparel company that has one style of legging that outsells the rest, or a car manufacturer that has a specific model their customers flock to. Every company has a product or offering that performs better with customers than others. It’s a universal business truth — not every product you offer is going to sell at a high rate at all times.

The Hidden Treasures in Enterprise Accounts


If you’re serving Geico, the insurer, why might you have possible opportunities with Fruit of the Loom, the apparel firm? Winning business with a major account is a significant achievement that brings new revenue and profit. But with enterprise accounts, the win is just the beginning.

Retaining the ‘One’: Onboarding New Sales Reps for Lasting Success


At SalesLoft , all new hires are welcomed with branded apparel, stickers, a reusable mug, and a personalized welcome card. Guest post by Peter Kazanjy , founder of Modern Sales Pros and of Atrium , makers of totally amazing continuously monitored sales performance analytics. New hires are an investment, especially in sales. How can you make sure your new salespeople are up to speed in the least amount of time possible? Establish a formal Onboarding process.

3 Recap Email Templates to Use After Connect, Discovery, and Demo Calls

Hubspot Sales

Our sustainability consulting service seems like a good fit for Hugh Apparel. You hang up, take off your headset, and enter meeting notes into your CRM. Another productive meeting with a prospect. But don’t forget to send that buyer a recap email before you move on to the next item on your agenda. Recap emails can be incredibly effective at keeping your deal’s momentum alive. First, they crystallize the highlights of your meeting.

Lehenga or lehengas: Crowned Queens of Ethnic Fashion

Customer Centric Selling

The dress an element of the Lehenga derived its type from ‘Antariya’ The Antariya are explained as a apparel stitched on a single part this kind of a fashion that it could be gathered round the waistline having a girdle or drawstring and then combined with either a blouse, jacket of this matching that is quintessential. Lehenga or lehengas: Crowned Queens of Ethnic Fashion.

Effective Lead Management Through CRM


A young man comes in seeking “hip” fashions, and you have to turn him away as you don’t carry that kind of apparel—in other words, you qualify him out. As there are many, many books on sales management, so there are endless publications, articles, and blogs on the subject of lead generation.

2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

According to the Bureau of Labor Statistics , from 2008 to 2010 consumer spending decreased in the areas of food, housing, entertainment, personal insurance, pensions, apparel, and services. In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019.

Sales Effectiveness Comes From Sustainable Value


Apparel has always had some sustainable value to consumers: it makes them more attractive, provides protection and maintains modesty. However in the last half-century apparel has become very unsustainable in the way it has been made: using third-world labor, with dyes that contained carcinogens, with manufacturing processes that polluted the environment, and with lower quality processes and materials reducing longevity. What is sustainable value ?

Are You Facing This Sales Barrier of ‘Everyone Is a Coach’?

Increase Sales

” Sure he understood there are others within the embroidery apparel industry. A colleague emailed a business card of another coach who joined a local Chamber of Commerce. His email RE line read: Everyone is a coach. This statement has become a sales barrier for many good executive coaches who go beyond the platitudes offered by some coaches.

Critical Elements to Effective Social Selling on LinkedIn

Adaptive Business Services

One day, it’s electronics, another it’s apparel. What’s on your list of the top all-time combinations: Bacon and eggs? Peanut butter and jelly? Rainy days and strong coffee? Or maybe… LinkedIn and Social Selling? Stopped you there, didn’t I? We know. Since you are obviously a business hero because you read our blogs, we’re sure you are more likely to focus on the last one. After all, LinkedIn is to social selling what yin is to yang.

From the Soccer Field to the Business World, Adobe’s Tracey Landstrom Likes to Go for the Goal

It was a retail job at apparel company, Lululemon, during her senior year at UCLA that first set her on the path. When it comes to soccer, Tracey Landstrom isn’t content to sit on the sidelines. Every Monday night, you can find her playing in a match with her local women’s soccer league in Denver. And once or twice a week during the regular soccer season, she plays on a co-ed team. Soccer is a great way for me to work out,” Tracey says. “I

New Ideas Don’t Have To Be “New”

Partners in Excellence

One client was a giant in sophisticated electronic components, the other was a fashion company, specialized in motorcycle apparel. We constantly struggle with innovation and insight, whether it’s for our own organization or our work with customers. To be honest, I think we make innovation and insight far too complicated. I don’t know how many “innovation” session I see organizations conducting. Usually, it’s a group of people sitting in a circle.

Success Saturdays – Jay-Z and The Choices We Make?

A Sales Guy

Eventually it will offer multiple lines of apparel and accessories. I’ve alway loved biographies. I’m fascinated by the stories of peoples lives. How did they get where they are? What challenges did they over-come? What breaks did they capitalize on? What choices did they make? I have this saying that I share often with my daughters. I also often reference it during my speaking engagements. We are [our life is]the sum of our choices.

Give Your Remote Work Fears the Boot: How Tecovas Enables Their Remote Customer Experience Team


Meet Allie—she works as a Training Specialist at Tecovas , an Austin-based western company that sells timeless boots, apparel, and leather goods. Y’all, we’ve got an interview for you that’s better than football season and sweeter than sweet tea. Okay, that was my best stab at being southern, but now it’s time to get western!

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

This category encompasses companies that self-identified their industry as: apparel and fashion, arts and crafts, consumer goods, consumer services, food and beverages, luxury goods and jewelry, retail, sporting goods, supermarkets, or wine and spirits. As a sales professional, you’re sending emails all day, every day. Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry?

millionaire dating

Customer Centric Selling

Equally costly apparel drapes tightly coming from hangers and loads trunks piled to the ceiling. Canada’s answer to the Kardashians talk about the dark side of the jet set as well as the courses they knew. After years of love witha series of wonderfully wealthy Nigerian men, the brilliant Canadian sisters Jyoti as well as Kiran Matharoo required someplace to stashthe expensive spoils of their how to find rich men occupations.

6 Life-Changing Lessons, Advice, & Tips From Elon Musk

Hubspot Sales

If t-shirts don't sell, there are other types of apparel to test like jogger pants (which are really popular now) and tank tops (hello summer). How does Elon Musk think? That’s what I aimed to discover while researching the habits behind his unbelievable success. Musk is arguably the most impressive living human being on earth. For proof, here's his track record: Oh yeah, and he’s one of only two people to found three billion dollar companies. Not bad.

Enterprise Accounts – The Seeds of Growth


If you’re serving NetJets, the aviation leasing firm, why might you have possible opportunities with Fruit of the Loom, the apparel firm? Landing a large enterprise account is a big achievement, bringing with it new revenue and profit. But unlike smaller account wins, the real significance of an enterprise account victory is the huge potential for growth.

TSE 1109: Leading With Your Flaws

Sales Evangelist

Todd was in New York when his VP of sales called him to say the company had an inbound lead from an apparel brand that wanted to initiate an evaluation. It seems counterintuitive in sales, but leading with your flaws can shorten the sales cycle and disarm your customers, ultimately leading you to better metrics. Todd Caponi was the chief revenue officer for a company called Power Reviews which helps retailers and brands collect and display ratings and reviews on their website.

Effective Lead Management Through CRM


A young man comes in seeking “hip” fashions, and you have to turn him away as you don’t carry that kind of apparel—in other words, you qualify him out. As there are many, many books on sales management, so there are endless publications, articles and blogs on the subject of lead generation. This article doesn’t touch that subject, but addresses another vital topic: how to handle leads as they’re coming in, and the basics of establishing your lead management. Inbound and Outbound.