Back-to-School Shopping is Bigger Than You Think! [Video]

Vertical Response

on apparel, shoes, supplies and electronics, up 5% from last year. You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business.

Top Software Verticals to Promote in 2017

Software Business Blog

That’s right behind Clothing/Apparel at 35.46% and Computers & Electronics at 38.65%. The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of affiliates choosing the category.

Trending Sources

Data, Analytics, & Algorithms: Bedrocks of Future Organizations

Brian Vellmure

When your closet uses algorithms to recommend what you should wear based on large amounts of data about your previous behavior, your preferences, the weather, your destination, and who you’ll be spending the evening with, the retail apparel industry will change.

What It Means To Be Social In Sales and Business

Score More Sales

Mimi owned a women’s apparel shop carrying the best brands and top quality accessories. Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago.

Surge of Store Closings Reveals Greater Need for Omnichannel

The 1to1 Media Blog

Among the closings are Macy''s, JCPenney, Guess, Radio Shack, as well as teen apparel stores Delia''s, Aeropostale, Wet Seal, and Abercrombie & Fitch. With the holiday shopping season behind us, retailers have planned a tidal wave of store closings for 2015. There’s more… To read the rest of this blog posting click here or visit

Are You Facing This Sales Barrier of ‘Everyone Is a Coach’?

Increase Sales

” Sure he understood there are others within the embroidery apparel industry. A colleague emailed a business card of another coach who joined a local Chamber of Commerce. His email RE line read: Everyone is a coach.

Sales – Who You Know or What You Know

Score More Sales

Referral selling was the bane of my grandmother’s fine women’s apparel store business – a concept in business which America was built on. (I For years and years in sales it was all about who you knew, and who knew you.

5 Lessons I Learned from Zig Ziglar

Score More Sales

She ran women’s apparel stores and I was her namesake. You don’t meet too many people who make an impact on your career and your life. It was sad to hear that sales legend and motivator to millions, Zig Ziglar, has passed on.

PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO

Mukesh Gupta

He founded and runs one of its own kind apparel company – ScotteVest. He founded and runs one of its own kind apparel company – ScotteVest. Who is on the show today: In today’s episode, we host Scott Jordan, aka, the PocketMan.

Google’s ‘Shop the Look’ Tries to Declutter Mobile Shopping

The 1to1 Media Blog

On Tuesday, Google introduced a “Shop the Look” program that lets smartphone users purchase apparel and other products through the images that appear in response to search terms. Earlier this week, Google unveiled its latest effort to help retailers boost sales through mobile devices. The program, which is powered by partnerships with sites like Curalate,, and Polyvore, pulls images and links to products from blogs, social posts, and retail sites. For example, by typing “co

The Best Ways To Promote New Products on Instagram

Vertical Response

A recent example would be Glorify Apparel’s video post to announce their spring clothing line. When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals.

Activate Your Fanbase With User-Generated Content

Vertical Response

TeeFury’s emails showcase photos of happy customers wearing the company’s apparel: To give your subscribers an extra push to submit, you can hold a contest, with a gift certificate or other prize going to the most creative submission.

Celebrate Independence Day

Vertical Response

Stock Up for the Fourth | American Apparel. Barbecue! ‘Merica! Fireworks! Summer is in full swing and the 4th of July is right around the corner. Now is a great time to add some seasonal flair to your email campaigns and capture your customers’ attention; celebrate the long weekend with some fun, snappy subject lines full of summer spirit. In a writing rut? Check out some of our favorite subject lines in our inboxes right now: Go America, It’s Your Birthday!

30 Spot-on Holiday Subject Lines, Plus Tips!

Vertical Response

Alternative Apparel) Gifting made easy | Shop by price. When you’re trying to reach consumers through email during the holiday season , your messages need to stand out, inspire and engage. Consumers are busy.

15 Hygiene Tips to Keep Your Email List Clean as a Whistle

Vertical Response

If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. A healthy email list is vital to any business.

5 Ways to Get More People to Read Your Emails

Vertical Response

For example, an online clothing retailer could group customers into pools like “winter apparel group” and “accessories group.” Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help.

Fast, Not Furious: Strengthening Relationships Through Quick, Reliable Mobile Service

The 1to1 Media Blog

But for Bonobos, a Web-based premium men's apparel e-tailer, poor mobile service was not an option. Though we speed through our day, we don't have time to run in circles. We want to move forward and we want our information to travel at lightning speed--just like us. Yet, while smartphones and tablets cater to our on-the-go lifestyles, many mobile sites don't measure up, leading to higher bounce rates due to frustration from lag and incorrect image and text sizing.

3 Steps to Building Your Email List with Pinterest

Vertical Response

Melanie Duncan , owner of the online training program, Entrepreneuress Academy, and online business owner of Luxury Monograms, Complete Apparel Solutions and, knows a thing or two about Pinterest.

Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes

Vertical Response

Irish Moon is an online shop specializing in gifts, apparel, and other specialties imported from Ireland and Scotland, or created by artisans of Irish or Scottish descent. Congratulations to the winner of the 2016 Everything Holiday Sweepstakes!

Be the Consultant of Tracking Your Sales Contacts – 3 Tips

Score More Sales

Have you ever gone to purchase a piece of apparel – new slacks (guys) or perhaps a new jacket (ladies) and found that you already had something very similar tucked away in your closet?

Dan Kennedy on the 4th of July


I have a proper 4-wheel drive, heavy, able vehicle with the right tires, good and even high-tech apparel and gloves, and if I choose not to leave my house for days on end, I have no need; I can make whatever of the world I need journey to me.

Can Customers Go from “Liking” to Buying on Social Media?

Vertical Response

Facebook users bought “other” types of purchases, followed by tech products and hair/beauty and apparel. How do you get customers to go from “Liking” your business on Facebook to spending?

Grow Your Email List Using Twitter Lead Generation Cards

Vertical Response

Outdoor apparel store, Rock/Creek , got 1,700 new email sign ups in a week by using this social media tool. Want to grow your email list ? Of course you do! Twitter’s lead generation cards are a great way to do just that.

Media 17

25 Insanely Interesting People I Came Across in 2014

Mukesh Gupta

He founded and runs one of its own kind apparel company – ScotteVest. One of the goals that i had for 2014 was to discover new people and learn from new sources. I must say that I was fortunate enough to discover these people online and learn so much from them.

How To Sell More When You Have Nothing Left To Sell


If you’re a golf pro…might there be a place you could recommend clients buy shoes and apparel? I’ve often said “a buyer is a buyer is a buyer.”

Tips to Creating a Timeless Business Logo

Vertical Response

From business cards to apparel, you’ll print your logo on a lot of items. If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches.

Success Saturdays – Jay-Z and The Choices We Make?

A Sales Guy

Eventually it will offer multiple lines of apparel and accessories. I’ve alway loved biographies. I’m fascinated by the stories of peoples lives. How did they get where they are? What challenges did they over-come? What breaks did they capitalize on? What choices did they make?

Swag-o-Licious Style Trends

Vertical Response

Apparel – T-shirts are always popular, as are hats – Though just about every company at an event seems to be slinging free tees anymore. And after the show, if people wear your apparel around, they’re extending the reach of your company name and branding – Win, win.

Small Business Roundup - About Leads, BuyerZone's lead.

Buyer Zone's Lead Generation Blog

It worked for Gaps Join (RED) campaign and Lance Armstrongs Livestrong apparel. About Leads. BuyerZones About Leads blog is your chance to learn from the experts in online lead generation. Well talk about lead sources, sales techniques, lead nurturing, online marketing, and more. Well also share some insights weve developed in 10+ years of online lead gen work. You can also meet our bloggers , or click below to learn more about filling your inbound lead pipeline.

The importance of the anchor message

Inside Campaigner

Internet Retailer notes that during the recent holiday season, American Apparel performed similar tactics, making sure every message sent to customers had a clear call to action and objective, leading users to specific offers and deals.

Leveraging Location: Tips for Effective Geotargeting

Inside Campaigner

An apparel retailer might offer a one-day promotion with a presidential theme when the frontrunners are in town. Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base.

Was Your Company Naughty or Nice This Year? - Think customers.

The 1to1 Media Blog

Consumer Reports hopes that its Naughty & Nice List, which includes companies from a variety of fields including, air travel, electronics, apparel retailing, credit-card lending, and concert ticketing, will serve as a wake-up call for retailers, especially during the peak holiday shopping season when service and customer experience is paramount. And American Apparel, has two different return policies. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

Customer Spotlight - Retailer West49

Inside Campaigner

is a multi-banner specialty retailer of apparel, footwear and accessories related to skateboarding, snowboarding, and surfing, as well as the music industry, and fashion-forward young women. Using Campaigner, West49 has been able grow their All Access Pass loyalty program — driving more customers to their retail stores. As a specialty retailer with a tough teenage audience, West49 relies on Campaigner to deliver personalized communications, drive repeat purchase and increase brand loyalty.

Worthy Cause: Local Man is Fundraising for New Spandex Outfit.

Social Media and Sales Strategy

link] Promises Promises One Shoulder Dress | Women’s Apparel Stores. [.] Social Media Speaker Shane Gibson. Selling in Tough Economic Times – Seminars. Closing Bigger Deals. Needs Analysis Selling. Social Media Topics. Setting and Achieving Powerful Goals. Social Media Boot Camp.

Words of wisdom

Changing Minds

Costly thy habit as thy purse can buy, But not expressd in fancy; rich, not gaudy; For the apparel oft proclaims. -->. How we change what. others think, feel, believe and do. Disciplines. Techniques. Principles. Explanations. Theories. Quotes. Guest articles. Analysis. Books. Help us. Links.