How to Operationalize Account-Based Marketing
NOVEMBER 6, 2017
Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In our previous guest blog on “ Adventures in Account-Based Marketing ” ( original post from Terminus), I outlined the importance of taking a data-driven approach in your account-based marketing program and introduced a model I refer to as Fit + Intent + Engagement. In short, the first rule of account-based marketing is : know your target accounts.