[VIDEO] The Cost of Bad Data

DiscoverOrg Sales

So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Best Practices from the Industry Outbound Selling Sale Operations Sales Strategies B2B Insights B2B Sales Insights bad data sales efficiency

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All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. ZoomInfo had been SalesFolk’s data provider for years. But bounce rates were often high, and the accuracy of the data varied.

Trending Sources

Sales Tech Simplified with @Katie_E_Bullard: How to Eliminate the Problem of Data Decay

Smart Selling Tools

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Its data, every time.

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Sales Science and Data Win the Day

Understanding the Sales Force

I'll share the top 3 by views, the top 3 by shares and the top 3 by engagement but you'll instantly notice that whether it's views, shares or engagement, sales science and data - stuff you can sink your teeth into - win the day. Image Copyright bowie15.

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What Should Your Sales Data Strategy Look Like?

Sales Benchmark Index

When it comes to data, a Sales Ops leader typically asks 3 questions: How do we gather all the data? How to do we draw critical insights from the data? How do we share and present the data? Sales Operations Strategy Big Data sales operations

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Eight years later there is something that is absolutely mind bending for me to realize: all – and I really mean all when I say that (with us as the exception) – sales and marketing data providers really suck. Let me show you some examples from data vendors we’ve bought data from in the last 12 months.

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Will the Board Trust the Data in Your Strategic Plan?

Sales Benchmark Index

Are you using a data-driven approach to develop your sales strategy? CEOs need to have sound data to make sound decisions. This article outlines what a CEO needs to drive the data discussion. He debunks the term “big data” by saying “There''s just data.

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Make Better Data-driven Marketing Decisions

Pointclear

In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” It all boils down to this: Use the return on little-data-driven marketing activities to pave the way to big data projects—if and when it makes sense.

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How Big Data Can Help the CMO

Sales Benchmark Index

Marketing leaders are in a unique position to embrace Big Data. Marketing professionals have largely embraced the analysis of data. Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail.

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Why You Should Care That Sales Motivation Data Correlates Perfectly With Sales Effectiveness

Understanding the Sales Force

Now, I don't want to equate my news with the enormity of Hurricane Harvey or Hurricane Irma, but when I first saw the data, my reaction was exactly the same. Image Copyright iStock Photos. What was your reaction when you saw that the water in Tampa Bay was sucked away by Hurricane Irma?

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Data Hygiene

Salesfusion

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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What We Can Learn from the Latest Data on Sales Motivation

Understanding the Sales Force

Image Copyright iStock. Dave Kurlan sales motivation sales performance sales excellence altruistic motivation

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The One Sales Data Point That Varies Wildly

Understanding the Sales Force

In my last article, we discussed big data and big lies in the sales assessment space and touched on OMG's 230,000,000 data points.

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Big Data Insights to Help You Convert More Leads

Sales Benchmark Index

The Big Data revolution is benefiting marketing leaders the most. When a problem surfaces, the first course of action is to solve it with data insights. Their tools leverage Big Data to help those market & sell intelligently. But the data told a completely different story.

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How to Use Your Business Data Better in 2016 Part 1

Increase Sales

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

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That Data Scientist Colleague is a Business Asset. 5 Tips.

Babette Ten Haken

Think about that data scientist colleague you work with. In today’s digitally-connected business and manufacturing ecosystem, chances are you work with a data scientist or two. Here are five tips for fine-tuning how well you work with data scientists.

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Secrets to Understanding Buyers through Buyer Data Planning

Sales Benchmark Index

Marketing Strategy Video Buyer Data Planning buyer preferences buyer research Buyer Segmentation buyer's journeyToday’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

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What to do with Bad Lead Data

Sales Benchmark Index

Data is getting bigger and revenue targets tighter. Sales Operations needs to understand lead data at a more granular level. How good is the data at the top of the funnel? Tell him your goal is to house all revenue-relevant data. Show him your Lead Data Dashboard.

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Connecting the Data Dots of Talent Assessments

Increase Sales

Being somewhat of a numbers person, I truly love to collect data and look for data trends. My sense is beneath all these numbers are data gems that can be helpful to individuals and businesses. Unfortunately, many fail to connect the data gem dots.

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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. That’s how ABSD is scaled, in part—and it is critically dependent upon data quality.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? There are many different data sources,” Martin says. We were discussing which contact data provider provides the best results for outreach campaigns.”. A Good Data Believer. “I’ve

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Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. Users can: Configure what data points are added and updated, how often they are refreshed, and how updates are handled. Cleanse data by overwriting outdated or incorrectly entered data points. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

How Big Data Can Help the Sales Leader

Sales Benchmark Index

Unless you’ve been living under a rock for the last two years, you’ve heard about “ Big Data ”. However, most Big Data examples concern large B2C companies. These companies are harvesting vast amounts of internet activity and point of sale data. It just required the right data.

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. Watch the Video: Data vs Verified Data vs Intelligence.

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My Data Is Better Than Your Data

No More Cold Calling

You can do what the “data” tells you, or you can do what works. It has a place even if your “expert data” doesn’t match modern day reality. Read the rest of this article for more on why you don’t want to hide behind the data.

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Sales Data Or Insight Driven?

The Pipeline

The other day I go a resume that had a familiar phrase in it, “John Smith – A Data Driven Sales Professional. No doubt the age of “big data” or perhaps a better label being used by some, “fast data”, is upon us.

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Warning: Your Lack of Data Insight is Killing Your Career

Sales Benchmark Index

Your credibility, value and career in Sales Ops hinges on your use of data. The fatal mistake so often made is placing emphasis on the data by itself. Data without insight to the business is less than worthless. Turn your data into insight. It’s the same with data.

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Can You Trust the Data in Your CRM?

Sales Benchmark Index

If it isn’t, your data may be incomplete and, potentially, unreliable. You depend on your CRM system to give you actionable insight. Leading and lagging indicators tell you how well the Sales team is performing.

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Big data supports the importance of front-line sales managers

Sales Training Connection

One can only imagine the amount of data collected and analyzed. Sales managers. When companies get it right managers thrive, staff is more engaged, and companies gain a competitive edge.

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Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

The Big Data buffet will lead to bloated databases and inaction rather than action! Big Data has the potential to “complexify” rather than simplify decision making and that could lead you to acting yourself into thinking and worse results rather than better results.

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We Claim To Be Data Driven, Yet We Ignore The Data

Partners in Excellence

Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” We are surrounded by data about what drives sales and marketing effectiveness. Performance data from within our own organizations highlights challenges.

Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. Blog Professional Selling Skills Prospecting data prospect prospecting ReachForce

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How to Use Your Business Data Better in 2016 – Part 2

Increase Sales

Ignoring business data especially when it provides additional clarity as to your marketing results and more importantly what changes are required is foolhardy. For solo entrepreneurs to SMB owners, marketing data is critical to further the attraction factor and building relationships.

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Big Data and Big Lies Have Arrived in the Sales Training and Assessment Space

Understanding the Sales Force

It was a promotion from Top Sales World (TSW) to download a "Free Big Data-Driven Sales Training Report for Your Industry." I've been trying very hard to find the time to write this article.

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Eliminate data entry by your sales team

InsightSquared

Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

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Surprising New Data on Salespeople Busts the Myths about Relationship Selling and Social Selling

Understanding the Sales Force

I had a theory about salespeople but didn't have the data to prove it out. Image Copyright 123RF Stock Photo. If you are a regular reader, you might recall this great article on Selling to a CEO.

Sales 102 - The Pitch Deck, the Price Reduction and the Data

Understanding the Sales Force

Recently I met with a CEO whose salespeople were not closing enough business. We had just evaluated their sales force and I had the answers as to why their sales were so underwhelming.

REVENUE: The Golden Opportunity with Big Data and Content Marketing

Pointclear

But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. Start with the data you have at hand.

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Solving the Data Decay Problem

Sales and Marketing

Teaser: CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion. Issue Date: 2014-11-25. Author: Armando Mann.

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An Independent Study of DiscoverOrg Contact Data Accuracy

HeavyHitter Sales

As a result, I’m asked which contact data provider is the most accurate and best to use. As part of a recent client engagement, I conducted a study to determine DiscoverOrg’s contact data accuracy.   Download An Independent Study of DiscoverOrg Contact Data Accuracy.

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