[VIDEO] The Cost of Bad Data

DiscoverOrg Sales

So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Best Practices from the Industry Outbound Selling Sale Operations Sales Strategies B2B Insights B2B Sales Insights bad data sales efficiency

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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. That’s how ABSD is scaled, in part—and it is critically dependent upon data quality.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). to such data subjects in the Union[.]”) (emphasis added).) Rights of the Data Subjects. Racial or ethnic data.

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All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. ZoomInfo had been SalesFolk’s data provider for years. But bounce rates were often high, and the accuracy of the data varied.

What Should Your Sales Data Strategy Look Like?

Sales Benchmark Index

When it comes to data, a Sales Ops leader typically asks 3 questions: How do we gather all the data? How to do we draw critical insights from the data? How do we share and present the data? Sales Operations Strategy Big Data sales operations

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That Data Scientist Colleague is a Business Asset. 5 Tips.

Babette Ten Haken

Think about that data scientist colleague you work with. In today’s digitally-connected business and manufacturing ecosystem, chances are you work with a data scientist or two. Here are five tips for fine-tuning how well you work with data scientists.

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Will the Board Trust the Data in Your Strategic Plan?

Sales Benchmark Index

Are you using a data-driven approach to develop your sales strategy? CEOs need to have sound data to make sound decisions. This article outlines what a CEO needs to drive the data discussion. He debunks the term “big data” by saying “There''s just data.

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Make Better Data-driven Marketing Decisions

Pointclear

In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” It all boils down to this: Use the return on little-data-driven marketing activities to pave the way to big data projects—if and when it makes sense.

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Sales Tech Simplified with @Katie_E_Bullard: How to Eliminate the Problem of Data Decay

Smart Selling Tools

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Its data, every time.

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Are you data rich, but insight poor?

InsightSquared

We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

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How Big Data Can Help the CMO

Sales Benchmark Index

Marketing leaders are in a unique position to embrace Big Data. Marketing professionals have largely embraced the analysis of data. Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? There are many different data sources,” Martin says. We were discussing which contact data provider provides the best results for outreach campaigns.”. A Good Data Believer. “I’ve

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Data Hygiene

Salesfusion

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Eight years later there is something that is absolutely mind bending for me to realize: all – and I really mean all when I say that (with us as the exception) – sales and marketing data providers really suck. Let me show you some examples from data vendors we’ve bought data from in the last 12 months.

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A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

DiscoverOrg Sales

Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Which data points – individually, or together in a “secret sauce” – predict buying behavior in B2B customers? As a data company, we knew there had to be a quantifiable answer: “What prompts someone to make a purchase?”.

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Big Data Insights to Help You Convert More Leads

Sales Benchmark Index

The Big Data revolution is benefiting marketing leaders the most. When a problem surfaces, the first course of action is to solve it with data insights. Their tools leverage Big Data to help those market & sell intelligently. But the data told a completely different story.

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The One Sales Data Point That Varies Wildly

Understanding the Sales Force

In my last article, we discussed big data and big lies in the sales assessment space and touched on OMG's 230,000,000 data points.

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How to Use Your Business Data Better in 2016 Part 1

Increase Sales

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

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What to do with Bad Lead Data

Sales Benchmark Index

Data is getting bigger and revenue targets tighter. Sales Operations needs to understand lead data at a more granular level. How good is the data at the top of the funnel? Tell him your goal is to house all revenue-relevant data. Show him your Lead Data Dashboard.

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What We Can Learn from the Latest Data on Sales Motivation

Understanding the Sales Force

Image Copyright iStock. Dave Kurlan sales motivation sales performance sales excellence altruistic motivation

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Secrets to Understanding Buyers through Buyer Data Planning

Sales Benchmark Index

Marketing Strategy Video Buyer Data Planning buyer preferences buyer research Buyer Segmentation buyer's journeyToday’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

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Why You Should Care That Sales Motivation Data Correlates Perfectly With Sales Effectiveness

Understanding the Sales Force

Now, I don't want to equate my news with the enormity of Hurricane Harvey or Hurricane Irma, but when I first saw the data, my reaction was exactly the same. Image Copyright iStock Photos. What was your reaction when you saw that the water in Tampa Bay was sucked away by Hurricane Irma?

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Connecting the Data Dots of Talent Assessments

Increase Sales

Being somewhat of a numbers person, I truly love to collect data and look for data trends. My sense is beneath all these numbers are data gems that can be helpful to individuals and businesses. Unfortunately, many fail to connect the data gem dots.

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How Big Data Can Help the Sales Leader

Sales Benchmark Index

Unless you’ve been living under a rock for the last two years, you’ve heard about “ Big Data ”. However, most Big Data examples concern large B2C companies. These companies are harvesting vast amounts of internet activity and point of sale data. It just required the right data.

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Breaking Open the Predictive Black Box: What Data Points Actually Predict a Purchase?

DiscoverOrg Sales

A large part of our day is spent trying to find data that is relevant to our jobs, and what we can ignore – because we don’t have time to digest it all. Most businesses agree that data-driven decision making is important, and the vast majority of companies collect data in some form. But in this sea of data, which individual data points predict purchase intent? What data matters? These include data points such as: Industry. Opportunity data.

My Data Is Better Than Your Data

No More Cold Calling

You can do what the “data” tells you, or you can do what works. It has a place even if your “expert data” doesn’t match modern day reality. Read the rest of this article for more on why you don’t want to hide behind the data.

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Warning: Your Lack of Data Insight is Killing Your Career

Sales Benchmark Index

Your credibility, value and career in Sales Ops hinges on your use of data. The fatal mistake so often made is placing emphasis on the data by itself. Data without insight to the business is less than worthless. Turn your data into insight. It’s the same with data.

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Sales Data Or Insight Driven?

The Pipeline

The other day I go a resume that had a familiar phrase in it, “John Smith – A Data Driven Sales Professional. No doubt the age of “big data” or perhaps a better label being used by some, “fast data”, is upon us.

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Can You Trust the Data in Your CRM?

Sales Benchmark Index

If it isn’t, your data may be incomplete and, potentially, unreliable. You depend on your CRM system to give you actionable insight. Leading and lagging indicators tell you how well the Sales team is performing.

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. Watch the Video: Data vs Verified Data vs Intelligence.

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Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. Users can: Configure what data points are added and updated, how often they are refreshed, and how updates are handled. Cleanse data by overwriting outdated or incorrectly entered data points. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn’t a universal promise of success. The Availability of Data Has Made Growth More Accessible. Today, the availability of data and intelligence is breaking down barriers between buyers and sellers, making transformational growth accessible to companies of all sizes.

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True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

DiscoverOrg Sales

To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data all over again. I suspect my data is bad. When the data is good, things are great. Signed, Data Dependent. Dear Data Dependent, Your data isn’t getting any younger. If your data isn’t the real deal, it’s time to move along. Looking for more data love?

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Big data supports the importance of front-line sales managers

Sales Training Connection

One can only imagine the amount of data collected and analyzed. Sales managers. When companies get it right managers thrive, staff is more engaged, and companies gain a competitive edge.

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Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

The Big Data buffet will lead to bloated databases and inaction rather than action! Big Data has the potential to “complexify” rather than simplify decision making and that could lead you to acting yourself into thinking and worse results rather than better results.

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Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. Blog Professional Selling Skills Prospecting data prospect prospecting ReachForce

How to Use Your Business Data Better in 2016 – Part 2

Increase Sales

Ignoring business data especially when it provides additional clarity as to your marketing results and more importantly what changes are required is foolhardy. For solo entrepreneurs to SMB owners, marketing data is critical to further the attraction factor and building relationships.

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Big Data and Big Lies Have Arrived in the Sales Training and Assessment Space

Understanding the Sales Force

It was a promotion from Top Sales World (TSW) to download a "Free Big Data-Driven Sales Training Report for Your Industry." I've been trying very hard to find the time to write this article.

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Surprising New Data on Salespeople Busts the Myths about Relationship Selling and Social Selling

Understanding the Sales Force

I had a theory about salespeople but didn't have the data to prove it out. Image Copyright 123RF Stock Photo. If you are a regular reader, you might recall this great article on Selling to a CEO.

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! This should include: Firmographic data: industry, employee size, revenue. Demographic data: role and responsibilities. Start the best journey with good data.