Data Gopher

Sales 2.0

Apparently, a lot of sales people think researching this kind of contact data is the price of doing business too. A couple pieces of research data: Xant (formerly InsideSales.com): in a 2017 study Xant found sales people spend an average of 36.6% Cost of data digging.

Data 324

The Impact of Poor Data Quality on Sales and Marketing

SBI Growth

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

Data 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Using Data to Drive Sales Strategy & Execution

SBI Growth

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

Data 293

Data Decay & Your B2B Database

Zoominfo

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data.

Data 198

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes.

Data 175

Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Governance. Data Compliance.

Data 130

Uncovering the Secret to Clean Data

SBI Growth

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies.

Data 204

Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

Data 204

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

Data 189

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Difference Between Point-In-Time Data and Live Data

Zoominfo

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. to keep data up to date. Point-in-time data versus live data.

Data 136

The Data Driven Sales Executive

Anthony Cole Training

In our business, one of the greatest sales challenges that most companies face is how to properly implement a data-driven sales approach. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all. unique selling approach Sales Coaching increase sales sales challenges

Data 202

14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

Data 202

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Data Science and Sales Operations: Driving Greater Predictability Together in Uncertain Times

SBI Growth

For Sales Operations leaders on a calendar year, we are rapidly approaching annual planning season. As if it wasn’t difficult enough to identify where your organization’s growth will be derived from next year while trying to forecast the back-half of.

Data 232

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

Data 181

Leveraging Data in Your Sales Coaching Efforts

Justin Zappulla

All sales organizations rely on data. Every effort is tracked and measured to gauge performance

Data 247

Optimize Your Data Strategy to Never Miss Another Sale

SBI Growth

The data was bad. Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

Data 208

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide.

Data 207

The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines.

Data 136

Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses.

Data 142

Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. Our squeaky-clean data is in a league of its own, but we wanted to see how it stacked up in real life, which can be hard to quantify. The overall data includes data from DiscoverOrg.

Data 209

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

prospecting data) to identify buyer attributes such as: 1. They load the prospects’ data into lists then reach out to potential new customers. However, not all data is good data. Reinforce Your Sales Strategy with the Best Prospecting Data.

Data 207

Building a Sales Tech Stack? Start with Good Data

Zoominfo

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Data 141

How Sales Leaders Activate Key Data to Drive Alignment

SBI Growth

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

Data 190

How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed.

Data 130

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

A Plethora Of Data

Partners in Excellence

” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. Data, Data Everywhere.

Data 88

Big Data and Your Email Marketing Campaign

Zoominfo

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. This post will highlight the ways that big data influences email marketing. What Is Big Data, Anyway?

Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Interest driven by compliance and data quality concerns. The future of data and compliance.

Data 139

10 ‘Data Is Beautiful’ Posts From Reddit

Zoominfo

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. Data InsightsWe couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors! Enjoy….

Data 136

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

The Difference Between Firmographic and Technographic Data

Zoominfo

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. Data Insights

Data 148

[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

With that in mind – today I’m going to give you some inside baseball thoughts, on how a data provider thinks you should evaluate a data provider. Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile.

Data 154

The 4 Steps You Must Take to Stop Collecting Useless Sales Data

SBI Growth

Article Sales Strategy SBI on Demand collect data collect useful sales data crm data sales data sales operations

Data 196

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. As customers , we got used to the big-data treatment – fast. B2B big data wasn’t quite there. B2B big data is big business.

Data 170

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.