Data Gopher

Sales 2.0

Apparently, a lot of sales people think researching this kind of contact data is the price of doing business too. A couple pieces of research data: Xant (formerly InsideSales.com): in a 2017 study Xant found sales people spend an average of 36.6% Cost of data digging.

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The Impact of Poor Data Quality on Sales and Marketing

Sales Benchmark Index

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

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The Difference Between Point-In-Time Data and Live Data

Zoominfo

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. to keep data up to date. Point-in-time data versus live data.

Data 148

Data Decay & Your B2B Database

Zoominfo

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes.

Data 148

Using Data to Drive Sales Strategy & Execution

Sales Benchmark Index

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses.

Data 148

Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

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How To Be More Collaborative With Your Data

Zoominfo

Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Data collaboration is the practice of using data to enhance go-to-market efforts and strategic initiatives across departments.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

10 ‘Data Is Beautiful’ Posts From Reddit

Zoominfo

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. Data InsightsWe couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors! Enjoy….

Data 148

The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines.

Data 148

14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry.

Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Interest driven by compliance and data quality concerns. The future of data and compliance.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

Data 155

The Difference Between Firmographic and Technographic Data

Zoominfo

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. Data Insights

Data 170

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Big Data and Your Email Marketing Campaign

Zoominfo

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. This post will highlight the ways that big data influences email marketing. What Is Big Data, Anyway?

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

prospecting data) to identify buyer attributes such as: 1. They load the prospects’ data into lists then reach out to potential new customers. However, not all data is good data. Reinforce Your Sales Strategy with the Best Prospecting Data.

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Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. Our squeaky-clean data is in a league of its own, but we wanted to see how it stacked up in real life, which can be hard to quantify. The overall data includes data from DiscoverOrg.

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Data Science and Sales Operations: Driving Greater Predictability Together in Uncertain Times

Sales Benchmark Index

For Sales Operations leaders on a calendar year, we are rapidly approaching annual planning season. As if it wasn’t difficult enough to identify where your organization’s growth will be derived from next year while trying to forecast the back-half of.

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How Sales Leaders Activate Key Data to Drive Alignment

Sales Benchmark Index

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences.

Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Analyzing customer churn data allows you to identify patterns in customer behavior in relation to your organization’s actions. B2B Marketing B2B Sales B2B Data Customer Loyalty

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. As customers , we got used to the big-data treatment – fast. B2B big data wasn’t quite there. B2B big data is big business.

Data 170

Optimize Your Data Strategy to Never Miss Another Sale

Sales Benchmark Index

The data was bad. Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

With that in mind – today I’m going to give you some inside baseball thoughts, on how a data provider thinks you should evaluate a data provider. Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Data Insight

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How to Write Sales Cold Calling Scripts Using Data

Zoominfo

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. 1.Improve Your Data Quality.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. In the same manner, many sales intelligence data providers claim to have high levels of accuracy. Setting up the A/B data test. Get Started with Free Data.

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Data-Driven Content Marketing: How Good Data Drives Great Content

Zoominfo

And in this metaphor (bear with us here), data quality acts as […]. By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer.

Data 161

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? A full third (32%) of Sales and Marketing pros responded that their data was siloed. Location data (Marketing loves). Firmographic data.

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Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

are crucial ones to ask about any form of activism, which is why, this week, we applied them to our own B2B data: Did Blackout Tuesday impact corporate America — and if so, how? For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.