Trending Sources

How to Make B2B Data an ROI Catalyst

Sales and Marketing

Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Believe it or not, your current customer data is actually the secret source of future growth. Issue Date: 2016-07-22. Author: Hila Nir.

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What Is the Difference Between Data and Information?


When improving decision making in a business, we need to understand the difference between data and information to define our data quality goals. Data and information are not the same–and they should not be confused. Just What Is Data? [.]

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Data Hygiene


The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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How Dirty Data Can Wreck Your Sales Productivity


You can follow all the sales tricks and best practices in the book, but if you’re working with dirty data, progress will always be one step forward, two steps back. The post How Dirty Data Can Wreck Your Sales Productivity appeared first on Pipeliner CRM Blog.

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8 Ways Big Data Will Impact Sales in 2017


The fast development of advanced big data technologies has already revolutionized many business fields. The big data technologies help marketing and sales professionals to define product and service prices and manage their sales networks. In this article, we’ve shared some of the ways big data will impact our sales strategies in 2017. In the future, big data will have a much more important role in the development and implementation of pricing strategies.

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[VIDEO] The Cost of Bad Data

DiscoverOrg Sales

So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Best Practices from the Industry Outbound Selling Sale Operations Sales Strategies B2B Insights B2B Sales Insights bad data sales efficiency

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Inaccurate Sales Pipeline Data: Get Out of the Cave


Employees would be forced to store valuable company data in a haphazard fashion underneath rocks and pasted to walls. The post Inaccurate Sales Pipeline Data: Get Out of the Cave appeared first on Pipeliner CRM Blog. A dim, dank cave would be no place for a business.

Using Customer Contact Data to Target and Sell Decision Makers


The post Using Customer Contact Data to Target and Sell Decision Makers appeared first on Pipeliner CRM Blog. Let’s face it: the ability to target and sell directly to decision makers is basically the Holy Grail.

4 Tips for Data Driven IIoT Storytelling Success

Babette Ten Haken

Data driven IIoT storytelling for the industrial Internet of Things (IIoT) ecosystem relentlessly focuses on customer success for customer retention. Consider incorporating these 4 Tips for embarking on a data driven IIoT storytelling journey for 2017.

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. Watch the Video: Data vs Verified Data vs Intelligence.

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What Should Your Sales Data Strategy Look Like?

Sales Benchmark Index

When it comes to data, a Sales Ops leader typically asks 3 questions: How do we gather all the data? How to do we draw critical insights from the data? How do we share and present the data? Sales Operations Strategy Big Data sales operations

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Data, Analytics, & Algorithms: Bedrocks of Future Organizations

Brian Vellmure

But regardless of what your organization does today, or will do, there are three bedrocks that will power successful organizations in the future – Data, Algorithms, and Analytics. Data is the fastest growing raw material in the world.

Why Big Data won’t solve your Big Problems

Brian Vellmure

The same tools, and the same data in different people’s hands will yield dramatically different results. 2) How many other GMs might have formed a completely different strategy based on the data and the understanding of it?

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Busting Three Myths About Big Data

Tech Bytes

With so much hype about Big Data , it's hard for leaders to know how to exploit its potential, making it important for them to cut through all the hype and confusion, and discipline themselves to base their actions on known facts and business-driven outcomes.

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Make Better Data-driven Marketing Decisions


In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” It all boils down to this: Use the return on little-data-driven marketing activities to pave the way to big data projects—if and when it makes sense.

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Operationalizing Data and Insights

Sales Benchmark Index

Chris Lonnett, vice president of Americas market development and operations at Motorola, recently spoke with SBI to discuss how he carries out his data plan inside an enterprise organization. Often, sales ops teams struggle to derive meaningful insights from data.

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Will the Board Trust the Data in Your Strategic Plan?

Sales Benchmark Index

Are you using a data-driven approach to develop your sales strategy? CEOs need to have sound data to make sound decisions. This article outlines what a CEO needs to drive the data discussion. He debunks the term “big data” by saying “There''s just data.

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How to Explore Data within Pipeliner Pivot Table Reports


The post How to Explore Data within Pipeliner Pivot Table Reports appeared first on Pipeliner CRM Blog. Pipeliner CRM gives you the ability to create Pivot Table Reports. Pivot Reports are easily accessed and easy to configure over Pipeliner CRM Management Sales Reports cockpit.

Mining Legacy Data allows CIOs to extract Business Insights

Babette Ten Haken

Mining legacy data to extract business insights about the connected customer sounds like digital transformation heresy. Who else but your CIO has the best understanding of the trove of legacy data currently residing in data kingdoms? By turning to back to basics and looking at already-existing data, the transformational CIO helps the enterprise mine for gold that’s been hiding in plain sight. Now your organization’s data mining stars are aligned.

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The Point of Big Data

Igniting Sales Transformation

Big data, like social selling, is a term that is bandied around quite a bit these days. And, like social selling, the conversations surrounding big data are often confusing. Let’s start with a common question – what exactly is big data? This data is big data.”

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How Big Data Can Help the CMO

Sales Benchmark Index

Marketing leaders are in a unique position to embrace Big Data. Marketing professionals have largely embraced the analysis of data. Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail.

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Enabling Better Decision Making: The greatest Big Data challenge

Brian Vellmure

In the era of Big Data, I believe that we all represent that woman to a certain extent. Big Data brings with it a whole set of opportunities, but also challenges. According to IBM, 90% of the data in human history was created in the last 2 years.

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Here’s Automatic Data Profiling for Accounts and Contacts


What if you could enter a single piece of data—and the rest would be filled in automatically? Introducing Pipeliner CRM Automatic Data Profiling: Automatic Data Profiling: Saving Hours of Sales Rep’s Work Automatic data profiling auto profile the following Pipeliner CRM entities: Contacts – […]. The post Here’s Automatic Data Profiling for Accounts and Contacts appeared first on Pipeliner CRM Blog.

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How to Use Twitter to Autofill Your CRM Data


Now, data autofills into your Pipeliner CRM system from social channels – starting with Twitter. Any prospect search can now be completed inside Pipeliner CRM and the resulting profile information (including location and biographical data) is slotted right in, meaning fewer clicks [.]

Connecting the Data Dots of Talent Assessments

Increase Sales

Being somewhat of a numbers person, I truly love to collect data and look for data trends. My sense is beneath all these numbers are data gems that can be helpful to individuals and businesses. Unfortunately, many fail to connect the data gem dots.

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Bad Data Will Cloud Your Assessment of Your Sales Development Team


A few months back my marketing team had asked me to do some research on the impact that bad data has on sales prospecting campaigns. The post Bad Data Will Cloud Your Assessment of Your Sales Development Team appeared first on Pipeliner CRM Blog.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

With that in mind – today I’m going to give you some inside baseball thoughts, on how a data provider thinks you should evaluate a data provider. Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile.

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The One Sales Data Point That Varies Wildly

Understanding the Sales Force

In my last article, we discussed big data and big lies in the sales assessment space and touched on OMG's 230,000,000 data points.

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How to Use Your Business Data Better in 2016 Part 1

Increase Sales

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

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Salesfusion Teams With InsideView to Enhance Lead Data


The post Salesfusion Teams With InsideView to Enhance Lead Data appeared first on Salesfusion.

Big Data Collaboration Platforms drive Enterprise Insights

Babette Ten Haken

Big data collaboration platforms catalyze organizations to overcome barriers to cross-functional, organizational collaboration. No one gets a free pass out of the Big Data conversation anymore just because you are not technically or operationally inclined. This annual event is one of the largest meetings of data minds. The meeting attracts movers and shakers in the big data, machine learning and artificial intelligence developer and data scientist communities.

Secrets to Understanding Buyers through Buyer Data Planning

Sales Benchmark Index

Marketing Strategy Video Buyer Data Planning buyer preferences buyer research Buyer Segmentation buyer's journeyToday’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

Big Data Insights to Help You Convert More Leads

Sales Benchmark Index

The Big Data revolution is benefiting marketing leaders the most. When a problem surfaces, the first course of action is to solve it with data insights. Their tools leverage Big Data to help those market & sell intelligently. But the data told a completely different story.

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Right Data at the Right Time to the Right People

Mukesh Gupta

What I am driving at is that the possibilities are limitless once you are able to get the right data made available to the right people at the right time and empowering your employees to make decisions that are right in that moment.

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Data Lessons from the Email Sender and Provider Coalition


The post Data Lessons from the Email Sender and Provider Coalition appeared first on Salesfusion. Blog Series Email Marketing

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What to do with Bad Lead Data

Sales Benchmark Index

Data is getting bigger and revenue targets tighter. Sales Operations needs to understand lead data at a more granular level. How good is the data at the top of the funnel? Tell him your goal is to house all revenue-relevant data. Show him your Lead Data Dashboard.

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CRM Data Quality: You Can’t Do Business in the Land of Make Believe


The post CRM Data Quality: You Can’t Do Business in the Land of Make Believe appeared first on Pipeliner CRM Blog.

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When Do You Really Need a Chief Data Officer?

Tech Bytes

Data is now recognized as a fundamental business asset, a natural resource, a driver of innovation, a source of revenue, a creative force for new products and new wealth, and a job opportunity gold mine for those with the right skills.

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My Data Is Better Than Your Data

No More Cold Calling

You can do what the “data” tells you, or you can do what works. It has a place even if your “expert data” doesn’t match modern day reality. Read the rest of this article for more on why you don’t want to hide behind the data.

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Collaborative CRM: How to Share Data in Pipeliner CRM


The post Collaborative CRM: How to Share Data in Pipeliner CRM appeared first on Pipeliner CRM Blog. Any automated tools for sales must have CRM features that allow salespeople to smoothly function and share as a team.

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