The Impact of Poor Data Quality on Sales and Marketing

Sales Benchmark Index

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

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Data Gopher

Sales 2.0

Apparently, a lot of sales people think researching this kind of contact data is the price of doing business too. A couple pieces of research data: Xant (formerly InsideSales.com): in a 2017 study Xant found sales people spend an average of 36.6% Cost of data digging.

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Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house.

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The 4 Steps You Must Take to Stop Collecting Useless Sales Data

Sales Benchmark Index

Article Sales Strategy SBI on Demand collect data collect useful sales data crm data sales data sales operations

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Sales Data Or Insight Driven?

The Pipeline

The other day I go a resume that had a familiar phrase in it, “John Smith – A Data Driven Sales Professional. No doubt the age of “big data” or perhaps a better label being used by some, “fast data”, is upon us.

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The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Sales Benchmark Index

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

Data is no different. The problem with data is that it changes slowly over time, decaying, typically at minimum, 30% per year. Data decay happens similarly to how motor oil ages in your engine. That’s how ABSD is scaled, in part—and it is critically dependent upon data quality.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. Luckily, these two departments have agreed to a data therapy session!

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The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. As customers , we got used to the big-data treatment – fast. B2B big data wasn’t quite there. Here are some data predictions we’re looking forward to.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

The good news : Organizations that are able to collect and make sense of online data – namely, behavioral signals – can reach buyers much earlier in the process, guiding the decision-making process before a competitor even knows their prospect is interested. What is Intent data?

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[VIDEO] The Cost of Bad Data

DiscoverOrg Sales

So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Best Practices from the Industry Outbound Selling Sale Operations Sales Strategies B2B Insights B2B Sales Insights bad data sales efficiency

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg Sales

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Five Data Points To Sales Success

The Pipeline

Rather than measuring everything, we focus on five data points to drive sales success. Sadly, most salespeople do not know these simple data points, either intentionally or other unknown reasons. Five Data Points To Success. By Tibor Shanto.

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[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Bad data: a silent killer of sales morale. A silent killer on the sales floor is going to be bad data.

[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

With that in mind – today I’m going to give you some inside baseball thoughts, on how a data provider thinks you should evaluate a data provider. Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile.

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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. I hate the word AI.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Not Fake News: 4 Ways to Double-Check Your Sales Data

DiscoverOrg Sales

If you don’t start with verified data from trusted sources, you’re wasting time chasing “leads” that aren’t really leads. There are some easy ways to quickly fact-check your lead data. Read it: How to Time Your Sales Outreach with Opportunity Data.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). to such data subjects in the Union[.]”) (emphasis added).) Rights of the Data Subjects. Racial or ethnic data.

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What Should Your Sales Data Strategy Look Like?

Sales Benchmark Index

When it comes to data, a Sales Ops leader typically asks 3 questions: How do we gather all the data? How to do we draw critical insights from the data? How do we share and present the data? Sales Operations Strategy Big Data sales operations

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Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. Blog Professional Selling Skills Prospecting data prospect prospecting ReachForce

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Data, Data Everywhere….

Partners in Excellence

Today’s tools provide sales people and leaders more data than we have ever had before. We have endless pipeline, performance, customer activity, competitive and other data. We have data going back years, enabling us to understand shifts or changes over time. Analytics and AI enable new ways to look at data, and provide, potentially, new insights. Yet despite all this data, we are often unable to figure out what going on or what corrective actions to take.

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Operationalizing Data and Insights

Sales Benchmark Index

Chris Lonnett, vice president of Americas market development and operations at Motorola, recently spoke with SBI to discuss how he carries out his data plan inside an enterprise organization. Often, sales ops teams struggle to derive meaningful insights from data.

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Transitioning to Data-Driven Marketing & Sales

Sales Benchmark Index

Today’s interview is a special one, we have two guests on SBI TV – a marketing leader and sales leader – you’ll learn they’ve teamed up to tackle data siloes and make data-driven decisions. We are joined by Jill. Corporate Strategy Marketing Strategy Sales Strategy Video 2019 planning b2b dave peranich sbi podcast sbi tv

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Make Better Data-driven Marketing Decisions

Pointclear

In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” It all boils down to this: Use the return on little-data-driven marketing activities to pave the way to big data projects—if and when it makes sense.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

DiscoverOrg Sales

And YOU get bad CRM data, killing email deliverability, wasting your reps’ time, skewing your analytics, and costing you money. It’s a serious problem for any company who relies on web form-fills or other user-generated data for inbound campaigns. Bad CRM data costs real money.

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New Data Reveals a Finding That Correlates to Sales Success

Understanding the Sales Force

We had a request for some data from one of our longtime partners. She asked for data that would show the difference between salespeople who are goal oriented and those who are not. Check out some of the profound differences this data mining uncovered!

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. Watch the Video: Data vs Verified Data vs Intelligence.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? There are many different data sources,” Martin says. We were discussing which contact data provider provides the best results for outreach campaigns.”. A Good Data Believer. “I’ve

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Will the Board Trust the Data in Your Strategic Plan?

Sales Benchmark Index

Are you using a data-driven approach to develop your sales strategy? CEOs need to have sound data to make sound decisions. This article outlines what a CEO needs to drive the data discussion. He debunks the term “big data” by saying “There''s just data.

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All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. ZoomInfo had been SalesFolk’s data provider for years. But bounce rates were often high, and the accuracy of the data varied.

Leveraging Data to Revise GTM Strategy and Coverage

Sales Benchmark Index

These are truly challenging times. To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as.

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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.