article thumbnail

Eliminating Data Sprawl

Sales and Marketing Management

Data should empower your sales teams, not hold them back – and there’s more valuable customer data than ever at your fingertips. The post Eliminating Data Sprawl appeared first on Sales & Marketing Management.

Data 374
article thumbnail

Data and Analytics for Sales

Anthony Cole Training

but uncovering the data and analytics for your sales team is an essential practice in building a high performing sales team. If you look beyond the surface and dissect the performance of your team, it is often an eye- opening experience.

Analytics 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Gopher

Sales 2.0

Apparently, a lot of sales people think researching this kind of contact data is the price of doing business too. A couple pieces of research data: Xant (formerly InsideSales.com): in a 2017 study Xant found sales people spend an average of 36.6% Cost of data digging. Enterprise selling needs data. Delegate to elevate.

Data 396
article thumbnail

Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We took that feedback to heart and got to work.

Data 261
article thumbnail

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.

article thumbnail

Made Up Sales Statistics and Their Contrast to Real Data

Understanding the Sales Force

A sales consultant who knows that I geek out on sales data read that 84% of salespeople suck because they don't enjoy what they do. Most of the data I write about comes from Objective Management Group which has assessed more than 2.3 Most of the data I write about comes from Objective Management Group which has assessed more than 2.3

Sales 308
article thumbnail

The Data Behind Sales Managers of Elite Teams

Anthony Cole Training

Learn about the "Coachable" Sales Competency in this blog taken from OMG's recent webinar: The Data Behind Sales Managers of Elite Teams.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

article thumbnail

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

article thumbnail

Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!

article thumbnail

ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

article thumbnail

Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)