Let’s Not Confuse Pipeline Trends with Individual Opportunities
SEPTEMBER 10, 2019
While they do help create focus, especially across large swaths of data and opportunities, they also have limitations. Especially in how they may limit or prevent us from understanding and winning any given individual opportunity. Let’s not confuse pipeline trends with individual opportunities. We need to understand opportunities based on their own merit systematically. The goal is to avoid the temptation of trying to make the individual opportunity fit the mold.