What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Benefits of conversational marketing.

State of Conversational Intelligence

Sales and Marketing Management

Jonathan Carlson and Jake Miller of Allego explore the rapidly evolving world of conversation intelligence - how sales leaders can provide reps with personalized recommendations for content follow-ups and learning.

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How to Empower Your Sales Team to Have Meaningful Conversations

Sales Benchmark Index

It is the middle of 2021. Half of the year is in the rear-view mirror, and COVID is still looming. Your numbers are not where you want them to be, sales productivity is decreasing, your sales team is asking for.

Every Great Conversation

Sales and Marketing Management

Author: Randy Sabourin The most important things that happen at any organization are conversations. A salesperson who struggles to have meaningful customer conversations, a leader who is misunderstood when implementing strategy, or a manager who prefers to avoid coaching conversations are all negatively affecting their organizations. The fundamentals of a good conversation remain consistent across a variety of business and personal situations.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Impactful Executive Conversations

Sales Hacker

The post Impactful Executive Conversations appeared first on Sales Hacker. Do you get flustered when talking to a CIO or CMO? As Strategic Account Director on the Enterprise team at Salesforce, Ian Koniak spends all day talking to the C-Suite.

A Conversation With Arjun Pillai: What You Need to Know about ZoomInfo Chat

Zoominfo

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation.

Powerful Virtual Sales Conversations: Preparing Yourself Before the Conversation

SalesProInsider

With more virtual sales conversations occurring these days than ever, what can you do to make sure that you maximize the productivity and the efficiency of your efforts in that conversation, in that sales opportunity? The Moments Leading Up to the Conversation.

How Conversational Intelligence Data Improves Sales Conversions

InsightSquared

Increasingly, a major part of that big picture is conversational intelligence data. It’s one thing to manage the recording, but to truly analyze these conversations and benefit from the insights they provide is entirely different. Conversational Intelligence Data Makes You Competitive.

How to Start a Sales Conversation that Appeals to Buyers

Connect2Sell

Here are five examples of how NOT to start a sales conversation : sales conversations stop selling & start leading DISCOVER Questions™ cold callingYou’d like to open the sale. You’d like to appeal to the prospect so they’ll take your call.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

Pick Up the Damn Phone and Have Sales Conversations

No More Cold Calling

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Conversations without pitching—just full-on caring about the other person.

Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

This new addition comes through the acquisition of Insent.ai, our fully realized partner in conversational marketing technology. The result is real intelligence in your conversational marketing strategy to change how you convert your website leads.

Thinking About “Conversational Intelligence”

Membrain

Conversational intelligence is increasingly a hot topic, yet too often, it seems it’s more of an oxymoron. Sales Enablement

Creating A Conversation Starting Message

KO Advantage Group

That’s because when you ask the right questions, it ignites meaningful conversations--this is what we’re after when we make cold calls or “elevator pitches.”. It also incites conversations that can tell you what these potential clients’ problems are, and what kind of solutions they’re looking for. I shared an example of what type of conversation starters would make the other person ask you questions.

How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Join our live webinar on July 27th as Allego’s learning and enablement power duo, Jonathan Carlson and Jake Miller, guide you through the rapidly evolving world of Conversation Intelligence.

Increasing Your Sales Through Conversation

Pipeliner

In this Expert Insight Interview, Amira Alvarez discusses increasing your sales through conversation. This Expert Insight Interview discusses: How conversations can help salespeople serve their customers. Do you want to control the frame of your sales conversations?

Are We Having The Right Conversations?

Partners in Excellence

In our last discussion, he said, “Things have changed completely, I’m now having the right conversations with my prospects!” We have to shift the conversations we are having with our customers. It helped him structure and plan the conversation.

Customer Insights to Transform Sales Conversations

Sales Hacker

But what are these insights that will transform the conversations salespeople have? Market insights: Topical themes and drivers that can open conversations. More than ever, in this time-challenged world, preparation has become the key to successful conversations with customers.

ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

Smart Selling Tools

ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai The planned acquisition of Chorus will add a new category of actionable insights to ZoomInfo’s world-class intelligence layer, unlocking workflows and driving engagement informed by conversations.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Ideas to Improve Google Ads Conversion Rates in 2020

SocialSellinator

google ads conversion ratesImage source.

Improving Your Effectiveness in the Sales Conversation

Anthony Iannarino

We sometimes forget that selling is a series of conversations. It’s never the product that makes the sale, but rather the conversation around the product. You ensure your solution is chosen not through the solution itself, but the conversation around the solution.

Bringing Clarity to Ambiguous Conversations

Anthony Cole Training

In selling, properly qualifying a prospective buyer is crucial in order to move an opportunity through the pipeline and ultimately close in your favor. Highly effective salespeople do this through the art of asking great sales questions and not fearing the outcome if they challenge a prospect’s statement, or question, in order to gain clarity. In this blog, we cover the 3 things to remember about all prospects and how to fully understand and qualify their motivation to make a change.

CONVERSATIONS Increase Your Sales Influence

Sales Manager Now

Communication plays a pivotal role in reducing misunderstandings or improving clarity and… The post CONVERSATIONS Increase Your Sales Influence appeared first on Sales Manager Now. Communication is not just important but critical in any of our human relationships.

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

Insight is the Cornerstone of Conversational Sales

Selling Power

Thus the reason most customers do not want to meet with salespeople during the early stage of a buying process: Sellers don’t bring value to the conversation! Perhaps you’ve heard the old saying, “This product sells itself.”

What is Sales Forecasting? Why it Matters + 11 Tools to Consider

Sales Hacker

In fact, 60% of forecasted deals don’t close, leading to uncomfortable conversations about budgets and with investors. After spending many quarters creating sales forecasts, you should have the process down and deliver precision accuracy. Just kidding.

Allego Launches Enhanced Conversation Intelligence Product

Smart Selling Tools

Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology. Needham, MA - May 11, 2021 - Enhanced Conversation Intelligence.

Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Build conversations based on target lists.

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

Thinking About “Conversational Intelligence”

Partners in Excellence

Conversational intelligence is increasingly a hot topic, yet too often, it seems it’s more of an oxymoron. We are in the early days of using conversational intelligence tools and understanding how to leverage them. Let’s go back to those simple, transactional conversations.

Balanced Sales Meeting Conversations Video

Sales Manager Now

As the sales manager, finding balance in your sales meeting conversations will increase your teams’ meeting engagement. … The post Balanced Sales Meeting Conversations Video appeared first on Sales Manager Now.

The Art of Holding Deal Strategy Conversations

Smart Selling Tools

The Art of Holding Deal Strategy Conversations. Three Impactful Approaches High-Performing Enterprise Sellers Practice for Deal Strategy Conversations. The Better Way to Impactful Deal Strategy Conversations. By Les Yuen, DealCoachPro.

How Conversation Intelligence Helps Today’s Hybrid Teams Win

Allego

Conversation Intelligence can help you get there. Conversation Intelligence helps solve enablement challenges and lets you scale your efforts quickly and easily. The answer is a Conversation Intelligence platform —a software tool that uses data to help you make better decisions.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Conversation marketing hacks

Sales and Marketing Management

In his book, “Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human,” Lund explores key principles that are critical for driving the more evolved conversation marketing approach, which can help companies amplify results on multiple fronts. Pick your party – Part of learning how to talk to your audience and engage them in any form of conversation is deciding where to talk to them in the first place. Are they adding to the conversation?

Top 5 Takeaways from Our Conversation with John McMahon

Force Management

Listen to their conversation here. Here are our top five takeaways from the conversation. Five-time CRO John McMahon’s book, The Qualified Sales Leader: Proven Lessons from a Five Time CRO , has been at the top of sales leaders’ reading lists since it was published in April.

Conversational Insights to Improve Sales

Pipeliner

But there is one very important thing that we’re not collecting data on: the conversation. In sales, the conversation has always been this black box where no one really knows what is going on. The post Conversational Insights to Improve Sales appeared first on SalesPOP!

Making Memorable Sales Conversations

Increase Sales

If your desire is to increase sales, possibly now is the time rethink how your sales conversations can be memorable first and foremost. President Teddy Roosevelt understood the essence of selling and therefore sales conversations by these words: “No one cares how much you know until they know how much you care.”. Caring makes for memorable sales conversations. Nowhere is that power probably as strong as within sales conversations.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.