Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)
JULY 18, 2023
Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. It paid off. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.