Study Shows Dramatic Growth In Use of Incentives for Employees and Customers
Sales and Marketing Management
OCTOBER 17, 2013
Teaser: A new study conducted by the Incentive Federation confirms that the non-cash incentives market is thriving with 74 percent of U.S. billion annually on incentive travel, merchandise and gift cards. The study also reveals that half of this market is driven by smaller businesses (between $1 million and $10 million in annual revenue), whose budgets may be tighter, but whose total volume generates $39 billion annually. Issue Date: 2013-10-22.