Understanding the Sales Force
NOVEMBER 10, 2023
The Analogy We heard the “Sound of Freedom” was a good movie and we loved it, but we were moved even more by the closing messages displayed on the screen. The statistics showed that as a result of human trafficking, more children are enslaved today than when slavery was legal! We didn’t know what we didn’t know. And “We don’t know what we don’t know about sales” is a true statement in most companies.
Mr. Inside Sales
NOVEMBER 20, 2023
A few months ago, both AT&T, and then Google Fiber, dug up our street and lawns and bushes to install fiber Internet cable. AT&T then sent a letter announcing superfast speeds and made an offer for first time subscribers. And then nothing from them. Google Fiber did things differently. They also sent out a letter announcing their superfast service, and then two weeks later, they sent out another.
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Sales and Marketing Management
NOVEMBER 20, 2023
Qualifying leads on the trade show floor is a strategic process that requires careful planning, effective engagement and seamless post-show follow-up. The post How to Qualify High-Value Leads on the Trade Show Floor appeared first on Sales & Marketing Management.
Sales Gravy
NOVEMBER 10, 2023
In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount spends time with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt a pro athlete mindset have greater success. Journey from the Court to the Boardroom Dre's journey from the basketball court to the boardroom offers invaluable lessons for sales professionals.
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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
Smooth Sale
NOVEMBER 27, 2023
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Do You Want the Sales Success Secrets? Embracing the mindset of ‘never give up’ and ‘seek out the better path’ no matter the conversation(s) behind your back is a primary factor for the secrets of sales success. However, only some people are willing to do what it takes to embrace the secrets of sales success, particularly when adversity rears its ugly head.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
NOVEMBER 14, 2023
This article was easy to write because the movie contrasts the best and worst salespeople. This makes two movie posts in a row as I used Sound of Freedom to illustrate that companies don’t know what they don’t know about sales. The Analogy We watched GameStop: Rise of the Player s and despite it being a documentary, found it to be quite entertaining.
Force Management
NOVEMBER 16, 2023
How do you help your organization to evolve and grow? Economic indicators suggest that the sluggish economy is taking a positive turn. Now may be the time to shift your strategy from hold-the-line to a focus on growth and transformation. The organizations that come out on top will be the ones who embrace this new era with a strategic plan to hit the ground running.
Sales and Marketing Management
NOVEMBER 21, 2023
Gartner Director Analyst Adnan Zijadic discusses his report “How GenAI Will Revolutionize Sales Force Automation Platforms.” The post How Generative AI Will Transform B2B Sales appeared first on Sales & Marketing Management.
SBI Growth
NOVEMBER 21, 2023
The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Alice Heiman
NOVEMBER 8, 2023
Twenty years ago, a couple, sat with their laptops at their house and launched a business. It was some uncharted territory, but they dove right in. Who knew where they would be 20 years later. Still happily married, kids grown, business booming, over 60 employees and a strong commitment to community. An absolute success story. Jarrod and Alice explore the very essence of Nobel Studio’s sales success due to Jarrod’s focus and determination emphasizing the pivotal role that networking and relatio
Partners in Excellence
NOVEMBER 6, 2023
Sometimes our success limits our thinking about what we could be achieving. We think we are doing well, but we really should be doing so much more. I’ve written, often, about how we “settle” for win rates of 15-20% and are happy achieving our growth goals. While these organizations are hitting their targets, and sometimes with aggressive YoY scaling, they should be doing so much more!
Understanding the Sales Force
NOVEMBER 29, 2023
Using email to book new meetings sounds awesome. Unfortunately, it isn’t because it simply does not work effectively. In our house we seem to have the ability to make a lot of trash. And every Monday night I wheel two big trash barrels down to the bottom of the long driveway and repeat the process in reverse on Tuesday nights. The only thing enjoyable about trash days is that Dinger loves to “do the trash” with me.
Force Management
NOVEMBER 30, 2023
Today's leaders have an uphill battle to successfully tackle revenue growth goals. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Strategies for growth and evolution should drive alignment across all your revenue teams.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sales and Marketing Management
NOVEMBER 15, 2023
B2B buyers utilize both marketing- and sales-led channels throughout the buying process. Marketing and sales can work in silos, but ultimately, they do their jobs better by working together. The post How Marketing Leaders Can Align with Sales for Net Positive Results appeared first on Sales & Marketing Management.
SBI Growth
NOVEMBER 21, 2023
Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board. This set the tone for the conversations that took place at SBI’s Chief Marketing Officer (CMO) Growth Forum, a dynamic roundtable session between SBI and a group of invited marketing leaders.
Smooth Sale
NOVEMBER 29, 2023
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Will You Focus On the Year-End Rush? The holiday season plus year-end for business puts tremendous stress on many, requiring a keen focus on the year-end rush. Otherwise, we can trap ourselves in endless personal tasks that waste time spent wisely and decrease the business opportunities we expect to complete.
SalesProInsider
NOVEMBER 30, 2023
“Let’s get personal.” Two words that no prospective client is going to say. But “personal” — or a lack of it — is what I see as a barrier to higher conversions for advisors who provide a very personal service. The Dangers of Depersonalization in Sales Conversations What do I mean? “Depersonalized” sales conversation and explanations of what you do, and how you do it, stop the prospect from connecting with you and the solution.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The Center for Sales Strategy
NOVEMBER 1, 2023
Have you ever hired someone who seemed perfect on paper, but ended up being a terrible fit for your team? What about someone who blew you away during the interview process, but then turned out to be a totally different person once you brought them on board? If we each had a crystal ball to gaze into, the hiring process would be so much easier. Instead, hiring the wrong person is oftentimes a tough learning experience.
Force Management
NOVEMBER 2, 2023
This month, our Revenue Builders guests shared some valuable breakdowns of key leadership skills. From hiring to reporting and developing innovative and effective processes — these guests have definitely been there, done that in the sales world, and we're proud to bring you their stories. These podcasts include insights from leaders of some of the top startups and tech companies of the past decade: Hubspot, Snowflake, MongoDB and more.
Sales and Marketing Management
NOVEMBER 13, 2023
Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.
Nutshell
NOVEMBER 20, 2023
Email templates are one of the best ways to make your outreach more efficient, keep your messages consistent across your team, and improve outreach effectiveness over time. That’s why we’re excited to introduce a new email report that will give you insight into the types of emails your team is sending and how many emails each team and user is sending.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Partners in Excellence
NOVEMBER 7, 2023
Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process. On the selling side we would have perfectly structured steps like Qualification, Needs Identification, Solution Presentation, Closing.
Nimble - Sales
NOVEMBER 22, 2023
Cyber Week Savings Ready to jumpstart your 2024 business growth? Well, there’s no better time to join tens of thousands of Happy Nimble CRM customers than today! We created these Cyber Week special offers for our new customers to take advantage of our biggest sale of the year! Register for a free 14-day trial. For […] The post ?Seize the Savings: Cyber Promo for Nimble CRM!
Smooth Sale
NOVEMBER 28, 2023
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Commerce APIs Are Transforming The Way We Shop Our guest blog, Commerce APIs Are Transforming the Way We Shop, is provided by Diya Bag, a Senior Content Writer at commercetools. Previously, she has worked as a Copywriter in advertising for a wide range of brands and as an Editorial Manager in publishing for magazines and fiction and nonfiction books.
Force Management
NOVEMBER 9, 2023
When a growing EdTech firm set assertive revenue targets, it partnered with Force Management to help create the transformation necessary for reaching those goals. Skillsoft is a global leader in corporate training and enterprise learning experiences. Together, we implemented a multi-phase engagement to redefine their selling motion and align teams worldwide around the new, customized approach for driving consistent revenue.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Sales and Marketing Management
NOVEMBER 29, 2023
Confidence is vital to leadership, but truly effective leaders also put the work in behind the scenes, preparing and researching to make sure the decisions they make are based on a sound understanding of their businesses and the markets in which they are operating. The post How to be a Confident (and Competent) Leader appeared first on Sales & Marketing Management.
The Center for Sales Strategy
NOVEMBER 14, 2023
Most of us have posted so much on social media, it’s hard to remember it all. But the internet doesn’t forget. When was the last time you did a brand audit of yourself? If you’re a professional in sales or leadership, will your online brand send the message you want?
Partners in Excellence
NOVEMBER 9, 2023
I suspect it’s human nature to constantly be in search of short cuts. We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. I continue to imagine, “Wouldn’t it be great if I could achieve my desired level of fitness, without having to go to the gym for an hour every day!
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