Stop Selling and Start Teaching to Improve Demand Generation
Sales and Marketing Management
JULY 10, 2017
Author: Ray Kemper, Chief Marketing Officer, Televerde Customer relationships. In fact, good customer relationships are usually the result of a good sales engagement. You’ve demonstrated your ability to provide a superior solution and value while showing you’re the right fit for the customer’s culture and needs. But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen?