Inside Sales Growth Beyond CRM
JANUARY 29, 2013
According to a 2012 Bridge Group study  , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. But how are their sales teams capitalizing on the flow of leads coming their way?