Building Shareholder Value with CRM: White Paper Review - Workbooks CRM

Sales Lead Management Association

In few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people.

Your Data and Governance Processes Are Slow and Inefficient, What Now?

Sales Benchmark Index

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Lead Management – Enabling Your Sales Team with Technology

Sales Benchmark Index

Traditional CRMs are excellent at optimizing opportunity management, but their lead management functionality is often lacking due to the ad hoc nature of lead management. This results in BRD teams tracking their prospecting activity outside of the system in a.

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

A Success Story

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4 Elements of Superior Customer Success and Customer Experience

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The CMO’s Key to Return on Marketing Investment: Persona Driven Lead Generation

Sales Benchmark Index

The number one way to demonstrate Return on Marketing Investment (ROMI) is by driving revenue through Lead Generation. However, few CMOs are driving top-line revenue growth with their lead generation activity. The problem? It is in the statement. Activity. Activity.

UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth

Sales Benchmark Index

There are quite a few buzzwords in the customer sphere. Two of the big ones relate to experiences – user and customer. Although User Experience (UX) and Customer Experience (EX) are unique, they must work together for your organization to.

If You Are Not Doing Customer Success Launch Planning in September, You Are Behind

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Your First 100 Days as a CEO

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A Product Platform Empowers Your Organization and Unlocks Customer Value

Sales Benchmark Index

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.

The CRO’s Role in Merging Two Sales Organizations

Sales Benchmark Index

Returning to join our CEO, Matt Sharrers, in The Studio is JD Miller, Chief Revenue Officer for Motus. Previously, JD unpacked his successful transformation of the sales organization at Bravo Solutions. In today’s episode, Matt and JD demonstrate how to integrate.

Increase the Impact of Customer Success by Mapping the Customer Journey

Sales Benchmark Index

Joining us on SBI TV is Bernie Kassar, Chief Customer Officer for Xactly Corp. Bernie pioneered the field of Customer Success as one of the first SVP’s of Customer Success five years ago. And in today’s show, Bernie gives seasoned.

Maximize Valuation with the Right Level of Inorganic Growth

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Focus on the Real Drivers of Revenue Growth

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Matt and Bryan use the How to Make Your Number in 2018 Workbook to share emerging best practices. Joining us for today’s show is Bryan Adams, the co-founder and Managing Partner for Integrity Marketing Group.

How Product Development and Sales Can Work Better Together

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To follow along, download our 10th annual workbook, How to Make Your Number in. Our expert practitioner today is a Chief Technology Officer who knows a thing or two about the science of understanding buyer behavior to accomplish a product-market fit.

CRO Dave Wirta: Getting New Sales Reps Productive Quickly

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To help you capture the key points, download our 10th annual workbook, How to Make Your Number in 2017 and turn to. Today’s topic is how to improve the efficiency of a sales team by getting new hires productive quickly.

Which Markets to Pursue and Which to Avoid Like the Plague

Sales Benchmark Index

As a guide, download our 10th annual workbook, How to Make Your Number in 2017. Today’s article is a demonstration on how to determine which markets to compete in and which markets to avoid. Turn to the Markets phase on pages.

The Expectations Treadmill for Aggressive Revenue Growth

Sales Benchmark Index

To access a guide to emerging best practices from world-class growth leaders, download our 10th annual workbook, How. Revenue growth trumps profits. And there’s no time to waste when it comes to revenue growth. Slow and steady no longer suffices.

Generating Revenue with Hyper-Targeted Marketing Campaigns

Sales Benchmark Index

To follow-along, download our 10th annual workbook, How to. Today’s topic is how to capture attention with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. We will demonstrate how to generate a return on the campaign dollar.

Prevent a Revenue Miss – Take a Closer Look at Your Territory Alignment

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in. Today we’re going to discuss territory alignment and demonstrate how to balance customer requirements, company revenue expectations and sales rep workload to grow revenues.

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

We leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

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Moving Beyond SMART Goal Setting

Increase Sales

The Results Tool (a goal setting worksheet) is part of this goal setting workbook that includes a proven goal setting process based upon WAY SMART goal criteria. Self Improvement goal setting workbook goal setting worksheet smart goal smart goal setting

The Capabilities of the Executive Team Will Make or Break Your Transformation

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Today in this post we will demonstrate securing and retaining the right talent for a transformation. Consistent quarterly performance depends on the right talent.

Use a Proprietary Sales Process to Win More Deals

Sales Benchmark Index

To follow along, download our 10th annual workbook, Article Corporate Strategy Sales Strategy SBI on Demand sales and marketing sales leaderI recently interviewed Loren Brockhouse, a Senior Vice President of Global Sales who knows how to Make the Number.

The 10x Value of an “A-Player” Sales Leader

Sales Benchmark Index

Consider exploring our 10th annual workbook, which codifies emerging best practices. SBI research findings indicate that “A-Player” sales leaders produce 10x more revenue than “C-Player” counterparts.

Cover the Market Completely with Direct and Indirect Sales Channels

Sales Benchmark Index

To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. Flip to the sales strategy section of the PDF and review the.

The Downside of a Lone Wolf Sales Culture

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Today in this post we will demonstrate how to build high performance sales cultures where sales talent thrives.

Evolve Your Strategy to Stay Ahead of the Market

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Today in this post we will demonstrate how to evolve your strategy to stay ahead of the market. Turn to the corporate strategy section that.

Selecting the Best Markets to Compete and Win

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How. Today’s show will demonstrate how to determine which markets to compete in and which markets to avoid. We discuss market selection and the type of sales reps required to compete.

How to Implement Account Based Marketing

Sales Benchmark Index

To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success.

The Secret Sauce for Sales Enablement

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Today we’re going to demonstrate how to drive revenue per sales head up, and time to productivity for new sales hires down.

Territory Alignment: The Right Resources in the Right Place

Sales Benchmark Index

To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Our show today demonstrates how to balance customer requirements, company revenue expectations and sales rep workload to grow revenues.

Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, Article Marketing Strategy B2B marketing campaign campaign proforma campaign ROI marketing attribution marketing roiThe goal of today’s article is to make marketing scientific.

Crush Your Number with the Right Compensation Plan

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To follow along download our 10th annual workbook, How. Joining us for today’s show is Eric Schwab, a Chief Revenue Officer who knows a thing or two about revenue growth. Today’s topic is incentive compensation planning to hit your revenue goal.

Cracking the Competitive Advantage Code with Customer Experience Differentiation

Sales Benchmark Index

As a guide to the conversation, download our 10th annual workbook, How to Make Your Number in 2017. Today’s topic is understanding how to make the customer experience a competitive differentiator.

Win More with a Sustainable Customer Experience Advantage

Sales Benchmark Index

As a guide to the conversation, download our 10th annual workbook, How to Make Your Number in 2017. Today’s article is focused on how to make the customer experience a competitive differentiator.

Secrets to Understanding Buyers through Buyer Data Planning

Sales Benchmark Index

To follow along, download our 10th annual workbook, How to Make Your Number in 2017 and turn to the. Today’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

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Proven Steps to Earn Brand Preference with Content Marketing

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Mary and I leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows a thing or two about building brand preference. Today’s topic is focused on content marketing.

How to Grow Revenues From Existing Customers

Sales Benchmark Index

We leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.