Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising.

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4 Paid Advertising Tactics That Won't Break the Bank

Leading Results Rambings

You think advertising is expensive and offers low ROI. advertisingRead this blog if: You’ve spent a lot of money on Google Ads with little success. You’re constantly promoting yourself on social media but get little engagement.

3 Reasons for a Multi-channel Advertising Approach

Leading Results Rambings

Have others been preaching to you about adopting new marketing and advertising channels? So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels. advertising

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising? In turn, this delivers a higher ROI.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

Of course, proving ROI was for many years difficult in spite of Claude C. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. Lead Generation Marketing ROI

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. If you’re looking into feasible ways to market your business, scroll down to determine whether weather-based mobile advertising is suitable for your brand. . Weather-based Mobile Advertising.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. is heavily weighted toward channels with more or less obvious ROI attached to them (email, search).

The Value of Paid Search Advertising to the Modern Marketer

SugarCRM

What Makes Paid Search Advertising Valuable to Marketers? Paid search advertising, otherwise known as PPC, is your most valuable marketing tactic. Rather than think of paid search as an extension of your advertising dollars, consider it part of your lead generation efforts.

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment. LinkedIn Advertising

Mission: Possible – Simplify Paid Search Advertising with Salesfusion

SugarCRM

Simply put , paid search advertising, also known as PPC (Pay Per Click), is the ability to deliver targeted advertisements using a bidding process to people who are searching for products or services like yours. Rather than think of paid search advertising as “advertising spend,” think of it as a fundamental element of your lead generation efforts. Awesome news, then: the value of paid search advertising is indispensable.

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.

Is Social Media ROI Achievable?

The ROI Guy

Achieving or increasing measurable ROI from social marketing programs, 3. Advertising on social sites 3. Most of the metrics used to measure ROI today revolve around activity or popularity-focused metrics including: 1. Pisello Alinean Social Media ROI MarketingSherpa

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. As with any other marketing campaign, the only way to gauge the financial success of an event is to track your ROI. The basic formula to measure ROI is this: (Profit – Expenses) / Expenses.

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Lack of ROI Measures Threatens Marketing Budgets

The ROI Guy

The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. Less than two-fifths measured overall return on investment (ROI). Similarly, Collective Media reported that in February 2010, click-throughs were the most common measurement of ad network performance, used by 64% of responding advertisers. B2b marketing emarketer Pisello Marketing ROI Alinean CMO councilAccording to an article by eMarketer, “Is the Click Still King?”,

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Campaign Attribution Models

InsightSquared

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . A multi-touch model works best in analyzing the ROI of these campaigns. .

Campaign Attribution Models

InsightSquared

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . A multi-touch model works best in analyzing the ROI of these campaigns. .

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

5 Metrics to Measure the Success of Your Digital Marketing Efforts

The Center for Sales Strategy

This is a shared burden between those selling digital media and business owners/marketers who are looking to maximize their ROI. As websites continue to become more and more important in the consumer journey, the need to measure the efficacy of digital marketing also increases.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty tracking digital marketing/advertising efforts. See How Data Quality Affects ROI in the A/B Test. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Anticipated spend #1: Digital advertising. What pain points keep CMOs up at night?

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All you need to know about the anatomy of the Demand Side Platform

Pipeliner

Are you looking for an ad tech software framework that is diverse enough to allow marketers, publishers, and agencies to purchase advertisements (banners, video, digital, web, and search advertisements) algorithmically from marketplaces?

Marketing Attribution: Keep It Simple

InsightSquared

It’s a fundamental building block of achieving ROI. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. ROI by Lead Source.

Marketing Attribution: Keep It Simple

InsightSquared

It’s a fundamental building block of achieving ROI. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. ROI by Lead Source.

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Nancy’s Sales App of the Week: @MyBuzzBoard

Smart Selling Tools

For instance, if you sell advertising, you might want a list of companies that have a website and advertise with a competitor. Get to know your sales tools in just 2 minutes a week.

The Domination of Mobile Ads: Statistics and Trends

Connext Digital

This makes mobile advertising a good revenue-generating channel for businesses. You need to choose the platform that can give you the highest reach – and hopefully ROI – based on how many people are using the social site. It goes without saying that advertising on these networks can put your brand, products, or services in front of billions of people. More Advantages of Mobile Advertising. These days, it’s hard to imagine consumers without a smartphone.

"Big Ideas" still Trump ROI in driving Marketing Strategy

The ROI Guy

To be successful, the marketing executive of the near future needs to better balance the "big ideas" with the ROI, and provide bottom-line impact proof in order to get their fair share of budgets and remain strategic.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition. This will help reps overcome objections, establish trust, and prove ROI to risk-averse prospects under financial pressure.

Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales? Direct Mail Provides Great ROI. Lastly, direct mail provides great ROI to companies who use the strategy effectively.

The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. One of the biggest challenges in calculating Return on Investment (ROI) from any type of marketing initiative—social or other—is in quantifying the actual economic value produced by it.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

LeadFuze

Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology. There are multiple “account-based” terms (account-based marketing, account-based sales, account-based advertising, etc.).

Market segmentation: the complete guide

Nutshell

This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising. Because, let’s face it, no one is going to advertise their meme habit right on their company website.

Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at traditional print advertising pages, IDG calculated that technology and tele- communications industry print advertising pages peaked in 1999 at 135,000 pages , declining to just 20,000 pages last year. To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. There’s an old question in advertising: How do you sell a $2,000 watch? We think that buying one more add-on will increase our ROI.

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

Smart Selling Tools

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration.

Don’t Use Social Media for Direct Sales – Do this Instead

Pipeliner

Businesses may rightfully see this as an indication that money spent on social media marketing and advertising could likely be better spent elsewhere. If advertising that new product or service doesn’t lead to an increase in purchases, why put the money into placing ads there?

Companies Dedicate 2x More to Marketing Than IT

The ROI Guy

According to MarketingSherpa's B2B Marketing Spending Benchmark Survey, large organizations dedicate on average 6% of revenues to marketing spend, including advertising, digital marketing, marketing services and internal labor expenses / costs. B2b marketing Pisello Marketing ROI Alinean MarketingSherpa Marketing Spending

Market segmentation: the complete guide

Nutshell

This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising. Because, let’s face it, no one is going to advertise their meme habit right on their company website.