Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach. In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!
By attending this session, you'll learn:
- How to develop a common view of the customer and define the roles of engagement 🔐
- How to go beyond marketing and sales alignment, and truly align across the full customer journey 🌐
- What key metrics can (and should) be used to unify marketing and sales 📈
...and more! You won't want to miss out on these insights!
📆 April 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
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