3 Ways an AI-Powered Knowledge Base Changes the Game for Reps and Customers

Guru

knowledge managementA version of this post, co-authored by Mark Smith, Zendesk content marketing manager, originally appeared on Zendesk's blog.

6 Reasons Spring is the Perfect Time to Clean Up Your Knowledge Base

Guru

It’s easier to approach knowledge base maintenance as an ongoing activity than as a quarterly (or yearly) activity. knowledge management

Selling In A “Knowledge Based” Economy

Partners in Excellence

The days of product, even solution based differentiation are long passed. Ultimately, the differentiator is the knowledge and experience we bring–both in the selling process and as our customers implement and use our solutions. It’s the knowledge and experience sales teams (not just sales people) bring to customers that become the ultimate differentiator. So knowledge and experience become critical assets to our own success and growth.

How we reduced our chat response time from two hours to two minutes

Nutshell

When I looked closer at the rate and kinds of interactions that the Support team was having on a daily basis, the root of the problem became clear to me right away: We had too many people asking us questions, when the answers were readily available in our knowledge base. Ultimately, we decided to make the switch from Intercom—our former knowledge base and chat provider—to Zendesk , and went to work migrating all of our support content.

Our Behaviors Mirror Our Beliefs

Increase Sales

In the behavior model, this concept is captured in the term “Knowledge.” Knowledge is the sum total what we know to be true, as we perceive it (perceptions). Now, our behaviors as the other person perceives it, then become part of the other person’s knowledge base of us.

Why Sales Managers Need Street Smarts

No More Cold Calling

For this month’s guest post, I asked Dr. Tony Alessandra to clear up the definition of formal knowledge versus street smarts, and explain which is better for sales managers. In any pursuit in life there is a formal knowledge base and an informal knowledge base.

The Hidden Cost of Being Helpful

Smart Selling Tools

When the standard knowledge repositories aren’t delivering answers, where do sales reps get their information? So, if it’s costly to interrupt colleagues to ask questions, and knowledge bases are frequently out of date, what’s an organization to do?

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Finally! A Contact Strategy That I Appreciate

John Barrows

There are three types of contact strategies in my experience: 1) Tailored: where you do research on a specific person or company and then craft multiple, relevant, and direct messages, 2) Targeted: where you segment contacts based on similar characteristics and develop messages that focus on their broad priorities or challenges, and 3) Templated: where you create various, self-serving templates about your great solution and then blast messages out to everyone on a list.

Up Your Social Selling Game

A Sales Guy

I’ll be breaking from the pack and talking about social learning and how you can use social to increase your knowledge base around your customers, your competitors, the industry, your business acumen, trends, your product and more.

The ABC Approach to Increase Sales

Increase Sales

She also shared that one of my perceived competitors in Northwest Indiana does not come close in any way to my executive coaching, facilitation, knowledge of training and development, organizational development consulting and my business ethics.

7 Habits Of Highly Successful Business Development Managers

MTD Sales Training

Successful BDMs ask those deeper questions, because they see them as the only inroad to increasing knowledge about their industry, their products and services and their clients. This generates a passion for learning and building knowledge. Most of your learning will take place on the job and outside of a training classroom, so look for chances to build your knowledge and keep an eye out for improving your learning every day. Increase Your Research Base.

Consultative Selling: 5 Strategies You Need in 2018

Hubspot Sales

Build Knowledge-Based Trust. From the customer’s point of view, the greatest need for improvement is in salespeople’s knowledge of the customer’s business and industry,” reports Harvard Business Review, after interviewing more than 300 professionals. What is consultative selling?

The Best 10 Web Chat Tools in 2019

Hubspot Sales

LiveZilla is a web chat tool that offers unique features like screen sharing, real-time translation, and a global knowledge base. Plus, they can answer questions by integrating with and pulling information from your knowledge base tool. Did you know this?

Up Your Social Selling Game

A Sales Guy

I’ll be breaking from the pack and talking about social learning and how you can use social to increase your knowledge base around your customers, your competitors, the industry, your business acumen, trends, your product and more.

Welcome back – How Was Your Summer?

The Pipeline

To get to that, again leverage your knowledge based on past deals, wins, losses and draws , and base your discovery questions and topics on that.

Today, Learning is a Constant Thing

Pipeliner

If you look back in history, knowledge wasn’t broadly accessible, and was very “top-down.” In some cases knowledge was so fiercely guarded it became like the Freemasons—you had to be part of some secret society to obtain it. The Knowledge Chase.

How to Adapt Your Sales Organization in the Subscription-Based World

Openview

According to Gartner , “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” As mentioned previously, the salesperson who closes the deal has developed a relationship with them and also has the knowledge base.

Highspot and Clari Connect Go-to-Market Teams for Efficient Revenue Operations

Highspot

Customers can be confident that they’re using the best solutions and enjoy a rapid return on investment through the rich knowledge base of our many existing customers. Today’s winning sales teams know that the modern buyer has changed.

5 Ways to Improve Customer Relationships Quickly

Zoominfo

Self-service support is a quick and easy way to improve relationships with your customer base. Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).

7 Skills Sales Directors Will Need In 2025

MTD Sales Training

The aptitude and capability to tap into this global knowledge base will give the future sales director the chance to expand their business quicker than ever. It’s no secret that everything in the working environment is evolving. The biggest shifts that are happening in work are being driven by Artificial Intelligence, Globalisation and robotics.

Turning Connections To Conversations When Selling With LinkedIn, Episode #112

Vengreso

That’s a HUGE advantage when it comes to building the knowledge base you need in order to effectively connect with prospects through LinkedIn. Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts.

How B2B Customer Experience can Influence Sales Growth

LeadFuze

As chat bots come packed with AI capabilities , you only need to use your existing FAQs, chat history, and knowledge base to build your Bot’s foundations. .

3 Industry40 Soft Skills catalyze Personal Development and Leadership

Babette Ten Haken

Whether due to educational pedigree, knowledge-based or manual employment status or pay grade. Developing Industry40 soft skills are critical to executing strategy in today’s digitally-transforming workplaces. First, the industrial Internet of Things (Industry 4.0

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Knowledge, Awareness and the End Game

A Sales Guy

Most of us have the knowledge to do our jobs well. We trust our knowledge and that’s the problem. Knowledge relies on everything going as planned. Knowledge can get us out of trouble, but it takes longer. Awareness takes knowledge to the next level. Awareness doesn’t let us get comfortable with our knowledge. Awareness adds new information to the knowledge base we already have. You DON’T have all the knowledge.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

Optimization of Sales Tools, Knowledge Base and other Assets. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Content and knowledge base management.

Turning Connections To Conversations When Selling With LinkedIn, Episode #112

Vengreso

That’s a HUGE advantage when it comes to building the knowledge base you need in order to effectively connect with prospects through LinkedIn. Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts.

Product Knowledge: How to Train Sales on the Thing They're Selling

Hubspot Sales

Knowledge is power — especially in the world of sales. Product knowledge. According to a study from Tulip Retail , 83% of shoppers believe they’re more knowledgeable than retail store associates, and 79% of survey respondents say knowledgeable associates are important or very important.

What Successful Networkers Never Do On First Conversations

Adaptive Business Services

In any conversation, there is a required level of knowledge for the conversation to be truly productive. In networking, your knowledge base must be adequate to include essential legal processes and procedures in your sector. It sounds like you’re trying to impress the person with your knowledge. The first meeting with a new person in your network is a sounding-out process. In networking, this first conversation is a critical process.

Medical device sales – the book of knowledge is expanding

Sales Training Connection

Book of Knowledge. He talked about a Book of Knowledge that sales reps needed to learn. According to Tim, this Book of Knowledge had “chapters” on clinical information, industry information, competitive information and sales skills that medical device sales reps would need to succeed.

Are You Making These Errors?

Smooth Sale

Take advantage today for building your knowledge base and increasing ideas that will move you forward: Catcat: “Build your future one skill at a time.”. Be motivated to work daily on personal development and increasing knowledge.

How Call Center Training is Evolving with Quality Assurance

Lessonly

QA team members identify gaps in knowledge or skill where agents need to be retrained. A normal solution would be for a manager to show an agent exactly where to find the information they need in the knowledge base and learning would stop there. As a Customer Experience Manager at Lessonly, I spend my time supporting our customers so they can train and support their customers. The teams I work with range from two people to over 2,000 people.

3 Steps to Effectively Move Beyond ‘Sales Coaching’

Sales and Marketing Management

Because this method is experience-based instead of program-based, sales reps get a better understanding of “This is how we sell.” And leaders can more efficiently manage individual development by tooling the knowledge-based behaviors and focusing more on those processes that require complex assimilation. Author: Rick Cheatham Most leaders believe that strong salespeople are born sellers.

Do You Realize How Far You Have Come?

Smooth Sale

As time goes on widen your knowledge base. Today’s question is, do you occasionally take the time to realize how far you have come? An occasional announcement will stop me in my tracks and have me reflecting on how I got to where I am today. My Story.

Who Wins the Future of Automation: Human, or Machine?

Pipeliner

For the direction the world is heading, you need knowledge—more intelligent people are needed in this increasingly automated society. If you’re in an industry that might, in the end, be totally automated, start now in changing over to a career that is more knowledge-based. In the discussion of automation and machine learning, there is certainly one crucial question, for sales and for everyone: is the future dominated by humans or machines? Or, both together in harmony?

How to Navigate the Jungle of Sales Tech: An Interview With Nancy Nardin

Smart Selling Tools

She is well known in many sales circles for her role in developing a popular “sales tech landscape” graphic that organizes many of the current sales technologies graphically into categories based on their position in the sales process.

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Why the Sales Training Process Never Truly Ends

DialSource

Mark Magnacca recommends a model based off of three core phases of learning: curriculum learning, reinforcement learning, and just-in-time learning. At some point in our careers, we all fall victim to the cheesy, outdated training video.

Salesfusion is Now Sugar Market: The Customer FAQ

SugarCRM

Will I still have access to the knowledge base? All of the documentation and knowledge base content will still be accessible on salesfusion.zendesk.com until further notice at which point you receive email communications. At that point, all remaining relevant knowledge base articles will be redirected to support.sugarcrm.com.

The Evolution of CRM (And Where it’s Going) in the Future

Sales Hacker

They are cloud-based, AI-driven, and accessible from mobile phones. Provide a universal and always synced and updated knowledge base for the sales organization. A sales CRM is a foundational tool for modern sales organizations.

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The 3 Types of Content All Good ABM Strategies Need

A Sales Guy

If your content marketing and account based marketing content aren’t doing the above, you don’t have lead generating content; you have a lot of documents. Good disruptive content adds information to their current knowledge base. Have you noticed? Most content sucks.

Why a Great Knowledge Management System Starts With “Why?”

Lessonly

Enter knowledge management tools. To me, fewer things shout “start with why” more than a great knowledge management system. Today, we keep the “why” in mind, but have shifted our attention to building a knowledge management process that’s useful for learners in every way.