How to Cultivate and Harvest Your Leads Effectively
Sales and Marketing Management
MARCH 3, 2014
Issue Date: 2014-03-03. Author: Steve Hays. Teaser: Converting leads is an ongoing process. On average, it takes 10 touches to convert a prospect into a customer. But most sales reps stop reaching out after fewer than two contacts. That's lead waste, and it's preventable.