How to Cultivate and Harvest Your Leads Effectively
Sales and Marketing Management
MARCH 3, 2014
Issue Date: 2014-03-03. Author: Steve Hays. Teaser: Converting leads is an ongoing process. On average, it takes 10 touches to convert a prospect into a customer. But most sales reps stop reaching out after fewer than two contacts. That's lead waste, and it's preventable. Converting leads is an ongoing process. On average, it takes 10 touches to convert a prospect into a customer. But most sales reps stop reaching out after fewer than two contacts.
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