Sales and Marketing Management

OCTOBER 2, 2024

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

Small Business 156

Small Business Small Business Marketing Tools 156

Sales and Marketing Management

SEPTEMBER 30, 2024

In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.

Marketing 177

Marketing Webinar Metrics Sales 177

Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

Account Based Marketing 365

Account Based Marketing Account Marketing B2B 365

Sales and Marketing Management

NOVEMBER 17, 2022

Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.

Marketing 315

Marketing How To Sales 315

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 295

Conversion Marketing Revenue Customer 295

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Sales and Marketing Management

JULY 15, 2024

While often overlooked in the B2B space, video marketing offers a unique opportunity to distill complex concepts and engage a business audience in ways that other content can’t. The post Video Marketing: Your Secret Weapon for B2B Lead Generation appeared first on Sales & Marketing Management.

Lead Generation 288

Lead Generation B2B Video Marketing Qualified Lead 288

Sales and Marketing Management

AUGUST 21, 2023

Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them. The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management.

B2B 294

B2B Marketing Sales How To 294

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Maximizer Sales Leadership 156

Sales and Marketing Management

JUNE 12, 2024

Leveraging your leadership skills effectively can empower your B2B marketing team and help you connect with prospective clients The post Leveraging Leadership Skills and Collaboration to Drive Marketing Success appeared first on Sales & Marketing Management.

Marketing 296

Marketing B2B Prospecting Sales 296

Sales and Marketing Management

JANUARY 25, 2023

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management. But keep pushing.

Marketing 296

Marketing Sales 296

Sales and Marketing Management

MARCH 5, 2024

Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.

Maximizer 227

Maximizer B2B Marketing How To 227

Sales and Marketing Management

MARCH 11, 2024

Two marketing veterans share their insights into how CMOs should be managing through an uncertain economic climate. The post Managing Marketing Organizations In a Tough Economy appeared first on Sales & Marketing Management.

Marketing 293

Marketing Sales 293

Sales and Marketing Management

AUGUST 16, 2023

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work. The post Why Your Sales Team Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 296

Strategy Marketing Sales 296

Sales and Marketing Management

AUGUST 22, 2022

With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.

Marketing 276

Marketing Sales 276

Sales and Marketing Management

OCTOBER 17, 2022

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

B2B 334

B2B Marketing Sales 334

Sales and Marketing Management

JANUARY 16, 2023

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 339

Trends B2B Marketing Strategy 339

Sales and Marketing Management

SEPTEMBER 25, 2023

Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management. It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI.

Trends 374

Trends Marketing Sales 374

Sales and Marketing Management

AUGUST 31, 2021

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

Sales Technology 308

Sales Technology B2B Marketing Sales 308

Sales and Marketing Management

OCTOBER 15, 2021

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together. The post How to Achieve Sales and Marketing Alignment to Drive Sales Success appeared first on Sales & Marketing Management.

Marketing 327

Marketing How To Sales 327

Sales and Marketing Management

MAY 22, 2024

Organizations that focus sales and marketing collaboration efforts around creating a customer engagement strategy will enable strong, purposeful growth without needing to collaborate across every initiative.

Marketing 156

Marketing Strategy Sales Customer 156

Sales and Marketing Management

SEPTEMBER 27, 2023

Merging sales and marketing tech stacks takes careful planning and time, but the results typically pay off when leaders take thoughtful approaches. The post Intersecting Your Marketing and Sales Technology Stacks appeared first on Sales & Marketing Management.

Sales Technology 156

Sales Technology Marketing Sales 156

Sales and Marketing Management

JULY 17, 2023

As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results. The post Embrace AI to Elevate Your Marketing Game appeared first on Sales & Marketing Management. Artificial intelligence isn't coming for our jobs.

Marketing 295

Marketing Tools Sales 295

Sales and Marketing Management

FEBRUARY 5, 2024

How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

Marketing 250

Marketing Benefit Sales 250

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

Video 317

Video Scale Marketing Face-to-face 317

Sales and Marketing Management

OCTOBER 12, 2022

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

Buyer 301

Buyer Training Marketing Sales Tools 301

Sales and Marketing Management

APRIL 10, 2023

With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process. The post With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical appeared first on Sales & Marketing Management.

Buyer 290

Buyer B2B Marketing Strategy 290

Sales and Marketing Management

NOVEMBER 1, 2022

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value. The post When Aligning Sales and Marketing Isn’t Enough appeared first on Sales & Marketing Management.

Account Based Marketing 207

Account Based Marketing Marketing Competition Account 207

Sales and Marketing Management

APRIL 22, 2024

Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.

B2B 293

B2B Marketing How To Positioning 293