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What’s Behind Sales and Marketing Misalignment?

Sales and Marketing Management

Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment?

Marketing 262
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How to Measure Sales and Marketing Alignment

Sales and Marketing Management

Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment.

Marketing 262
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2023 B2B Digital Marketing Trends

Sales and Marketing Management

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 181
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Sales Outcomes and Product Marketing Are Interconnected

Sales and Marketing Management

With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.

Marketing 236
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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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How Account-Based Marketing and Sales Work Together

Sales and Marketing Management

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

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How Marketing and Sales Can be Winning Teammates

Sales and Marketing Management

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management.

Marketing 156
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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Slow and Steady Creates a Recession-Proof Marketing Strategy

Sales and Marketing Management

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

Strategy 263
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5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

5 key pieces of advice by Jay Mount (CEO of basix.ai) to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue. Blog Sales & Marketing Strategies

Sales 100
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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

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5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

Trends 203
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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

Campaigns 273
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Why Marketing Teams Are Getting Agile

Sales and Marketing Management

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.

Marketing 272
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What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

B2B 304
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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When Aligning Sales and Marketing Isn’t Enough

Sales and Marketing Management

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value.

Marketing 190
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5 Sales Training Techniques to Better Understand Buyers in Your Market

Sales and Marketing Management

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

Buyer 252
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4 Ways Marketing Can Take the Lead During a Recession

Sales and Marketing Management

The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.

Leads 283
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How Internal Ethics Impact External Marketing and Sales

Sales and Marketing Management

The post How Internal Ethics Impact External Marketing and Sales appeared first on Sales & Marketing Management. Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential.

Marketing 181
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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

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How to Align Omnichannel Marketing with Sales Enablement

Sales and Marketing Management

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier.

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4 Reasons Why Every CEO Should Become a DIY Marketer

Sales and Marketing Management

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

Marketing 261
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7 Technological Advances Shaping the Future of Sales and Marketing

Sales and Marketing Management

Identifying the most promising technological trends for marketing isn’t always easy. Here are seven technological advancements that increasingly impact how businesses go to market.

Trends 203
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Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. As video becomes more important as a communication medium, AI within the market will enter a new dimension.

Video 263
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Is Your Digital Marketing Strategy Ready for a Cookieless World?

Sales and Marketing Management

There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. The post Is Your Digital Marketing Strategy Ready for a Cookieless World?

Strategy 243
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The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 269
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How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

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How a Marketing Leader Relentlessly Drives Alignment With Sales

SBI Growth

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment.

Marketing 317
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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

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How to Achieve Sales and Marketing Alignment to Drive Sales Success

Sales and Marketing Management

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.

Marketing 270
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How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Revenue 230
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Orchestrating a Humanized Account-Based Marketing Strategy

Sales and Marketing Management

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.

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4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is

Sales and Marketing Management

The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management. Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

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How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Retention 273
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Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management.

Leads 262
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Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022

Sales and Marketing Management

In 2022, chief sales officers must invest their budgets wisely to return to growth through more traditional approaches. The post Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022 appeared first on Sales & Marketing Management.

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Missed Your Sales Number? Partner with Marketing for Quick Wins

SBI Growth

If you have been following SBI’s Missed Your Number series, we’ve made recommendations on immediate actions sales leaders can take to get back on your growth track. Marketing content directly reinforces Sales motions.

Marketing 156
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.