Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

Account Based Marketing 365

Account Based Marketing Account Sales Marketing 365

Sales and Marketing Management

JANUARY 25, 2023

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management. But keep pushing.

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Sales Marketing 296

Sales and Marketing Management

SEPTEMBER 27, 2023

Merging sales and marketing tech stacks takes careful planning and time, but the results typically pay off when leaders take thoughtful approaches. The post Intersecting Your Marketing and Sales Technology Stacks appeared first on Sales & Marketing Management.

Sales Technology 156

Sales Technology Sales Marketing 156

Sales and Marketing Management

OCTOBER 17, 2023

Although competitive pay and financial bonuses are important, non-monetary benefits can boost motivation and address sales budget issues. The post Motivate Your Sales Team with Five Non-Monetary Rewards appeared first on Sales & Marketing Management.

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Motivation Sales Competition Benefit 389

Sales and Marketing Management

OCTOBER 17, 2022

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

B2B 334

B2B Sales Marketing 334

Sales and Marketing Management

AUGUST 31, 2021

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

Sales Technology 308

Sales Technology B2B Sales Marketing 308

Sales and Marketing Management

AUGUST 22, 2022

With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.

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Sales Marketing 276

Sales and Marketing Management

OCTOBER 15, 2021

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together. The post How to Achieve Sales and Marketing Alignment to Drive Sales Success appeared first on Sales & Marketing Management.

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Sales Marketing How To 327

Sales and Marketing Management

OCTOBER 11, 2023

The post How Customer Experience (CX) Optimization Increases Sales appeared first on Sales & Marketing Management. Budgeting time and resources into CX optimization is like adding more business insurance to your portfolio – connecting, guiding and educating customers from beginning to end.

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Sales Customer Insurance Insurance 347

Sales and Marketing Management

MARCH 20, 2023

The transition from building seller proficiency on sales pitch to building seller proficiency on sales discovery is just the first step into the brave new world of smarter, more effective AI-powered sales solutions.

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Sales Marketing 394

Sales and Marketing Management

APRIL 10, 2023

With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process. The post With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical appeared first on Sales & Marketing Management.

Buyer 290

Buyer B2B Sales Marketing 290

Sales and Marketing Management

OCTOBER 12, 2022

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

Buyer 301

Buyer Training Sales Marketing 301

Mr. Inside Sales

NOVEMBER 20, 2023

Then Google REALLY started marketing! What does this teach us as sales reps? It takes persistence, a proven sales cadence, and many calls to finally persuade a qualified buyer to buy from you. This week ask yourself: Are you following AT&T’s marketing efforts? ON DEMAND SALES TRAINING THAT GETS RESULTS!

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Google Sales Face-to-face Inside Sales 219

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. Some are written by marketing experts. I am concerned about the subjects being curated for sales and sales leadership professionals. Absolutely.

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Sales Leadership Hiring Sales How To 203

Sales and Marketing Management

APRIL 14, 2022

In 2022, chief sales officers must invest their budgets wisely to return to growth through more traditional approaches. The post Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022 appeared first on Sales & Marketing Management.

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Sales Enablement Sales Leads Marketing Qualified Lead 250

Sales and Marketing Management

SEPTEMBER 20, 2023

The post How to Teach Respect in a Sales Engagement by Creating Boundaries appeared first on Sales & Marketing Management. Commanding respect from clients is crucial to building sustainable relationships and closing deals. One avenue to gaining respect is by creating boundaries for both parties.

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Sales How To Closing Marketing 380

Sales and Marketing Management

NOVEMBER 1, 2022

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value. The post When Aligning Sales and Marketing Isn’t Enough appeared first on Sales & Marketing Management.

Sales 207

Sales Marketing Account Based Marketing Competition 207

Sales and Marketing Management

JUNE 11, 2021

Sales and Marketing Management has a premier opportunity for a sharp, experienced b2b media sales professional with a healthy work ethic on a contract basis. The post B2B Media Sales Opportunity With One Of The Most Prestigious Brands In The Sales And Marketing Space appeared first on Sales & Marketing Management.

B2B 374

B2B Sales Opportunity Media 374

Sales and Marketing Management

SEPTEMBER 25, 2023

Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management. It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI.

Trends 374

Trends Marketing Sales 374

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Top of Funnel 101

Top of Funnel Lead Rank Marketing Qualified Lead Sales 101

Sales and Marketing Management

JULY 19, 2022

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier. The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management.

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Sales Enablement Sales Marketing How To 234

Sales and Marketing Management

MARCH 8, 2023

In this podcast episode, we dive deeper into an article Amy wrote for a Sales & Marketing Management entitled “How to Create a Sales Enablement Center of Excellence.” The post Amy Franko on Creating a Sales Enablement Center of Excellence appeared first on Sales & Marketing Management.

Sales Enablement 368

Sales Enablement Sales Marketing How To 368

Sales and Marketing Management

SEPTEMBER 27, 2023

By embracing a balanced, data-driven approach that taps into intrinsic motivation, you’re not just enhancing your sales initiatives, you’re revolutionizing them. The post The Future of Sales Excellence appeared first on Sales & Marketing Management.

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Sales Motivation Data Marketing 234

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

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Video Sales Marketing Scale 317

Sales and Marketing Management

MAY 25, 2023

The best way to support buyers making high-quality purchases with little regret is for marketing and sales to work together in an interconnected manner to help buyers progress through the buying process. The post How Marketing and Sales Can Rebuild Demand Generation Together appeared first on Sales & Marketing Management.

Demand Generation 156

Demand Generation Demand Generation Targets Sales Marketing 156

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Sales 398

Sales Marketing Face-to-face Strategy 398

Sales and Marketing Management

OCTOBER 4, 2023

Company culture and the culture of your sales organization, or your team’s perception of it, influences how much you sell, your productivity, employee retention and, ultimately, your revenue. The post 3 Ways a Positive Company Culture Can Drive Sales Success appeared first on Sales & Marketing Management.

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Positioning Sales Company Retention 296

Sales and Marketing Management

NOVEMBER 10, 2022

The post How Internal Ethics Impact External Marketing and Sales appeared first on Sales & Marketing Management. Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential.

Sales 194

Sales Marketing 194

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

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Motivation Sales Marketing How To 71

Sales and Marketing Management

JULY 19, 2023

With investments increasing to make it easier for sellers to sell, sales leaders need to avoid the three key pitfalls that plague many sales digital transformation efforts. The post Avoiding Three Pitfalls of Digital Sales Transformations appeared first on Sales & Marketing Management.

Sales 296

Sales Marketing 296