Why Marketing Teams Are Getting Agile

Sales and Marketing Management

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.

5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

5 key pieces of advice by Jay Mount (CEO of basix.ai) to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue. Blog Sales & Marketing Strategies

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

4 Reasons Why Every CEO Should Become a DIY Marketer

Sales and Marketing Management

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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Why Internal Marketing Research is So Valuable

Sales and Marketing Management

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022

Sales and Marketing Management

In 2022, chief sales officers must invest their budgets wisely to return to growth through more traditional approaches. The post Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022 appeared first on Sales & Marketing Management.

Is Your Digital Marketing Strategy Ready for a Cookieless World?

Sales and Marketing Management

There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. The post Is Your Digital Marketing Strategy Ready for a Cookieless World?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How B2B Organizations Can Embrace Sustainability in their Marketing Strategies

Sales and Marketing Management

Lowering your carbon footprint should permeate every facet of your business, including your business-to-business marketing strategies. The post How B2B Organizations Can Embrace Sustainability in their Marketing Strategies appeared first on Sales & Marketing Management.

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How to Achieve Sales and Marketing Alignment to Drive Sales Success

Sales and Marketing Management

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.

Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. As video becomes more important as a communication medium, AI within the market will enter a new dimension.

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The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

With Creative Commons, Marketers Can Share Good Ideas with the World

Sales and Marketing Management

Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.

Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management.

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How a Marketing Leader Relentlessly Drives Alignment With Sales

SBI Growth

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Effective E-Mail Marketing for Startups

Sales and Marketing Management

Incorporating effective email marketing for B2B startups is crucial for marketing success. The post Effective E-Mail Marketing for Startups appeared first on Sales & Marketing Management.

How Your Marketing Strategy Affects Your Branding

Sales and Marketing Management

A good marketing strategy will help your brand identity, and a solid brand presence will aid your marketing practices. The post How Your Marketing Strategy Affects Your Branding appeared first on Sales & Marketing Management.

Orchestrating a Humanized Account-Based Marketing Strategy

Sales and Marketing Management

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

B2B Media Sales Opportunity With One Of The Most Prestigious Brands In The Sales And Marketing Space

Sales and Marketing Management

Sales and Marketing Management has a premier opportunity for a sharp, experienced b2b media sales professional with a healthy work ethic on a contract basis.

What is Conversational Marketing?

Zoominfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots. Problem #2: Pushy marketing. B2B Marketing B2B Sales

SEO Isn’t Always a Required Marketing Channel

Sales and Marketing Management

The post SEO Isn’t Always a Required Marketing Channel appeared first on Sales & Marketing Management. SEO is an investment that should only be undertaken if it adds value and impact to your acquisition efforts.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Ways Marketers Can Close the Engagement Gap with Sales Enablement

Sales and Marketing Management

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy. The post 5 Ways Marketers Can Close the Engagement Gap with Sales Enablement appeared first on Sales & Marketing Management.

Cut through the Clutter with Text Message Marketing

Sales and Marketing Management

The post Cut through the Clutter with Text Message Marketing appeared first on Sales & Marketing Management. Text messages invoke strong customer engagement, don't compete with spam, and reach prospects where they're at.

The New Wave of Digital Marketing with Dun & Bradstreet’s Chief Marketing Officer

Sales and Marketing Management

Dun and Bradstreet Chief Marketing Officer Stacy Greiner discusses the proliferation of digital marketing tools and how her company helps clients deliver a unified buying experience that is personalized for buyers. Uncategorized Sales & Marketing Podcasts

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

SBI Growth

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Spread Your Message with Through-Channel Marketing

Sales and Marketing Management

As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners.

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Sales Development Market Map V9 Now Available!

Tenbound

Observations on Version 9 – Download here The Sales Development tech space is growing leaps and bounds. The challenge of connecting Marketing and Sales, and driving predictable pipeline, is insatiable. Every B2B company needs predictable sales pipeline.

How Digital Marketing Is Changing Go-To-Market Strategies

Sales and Marketing Management

Transcript of a conversation with Sean Crowley, Dun & Bradstreet Vice President of Portfolio Marketing. The post How Digital Marketing Is Changing Go-To-Market Strategies appeared first on Sales & Marketing Management.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.