5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

5 key pieces of advice by Jay Mount (CEO of basix.ai) to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue. Blog Sales & Marketing Strategies

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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

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What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How a Marketing Leader Relentlessly Drives Alignment With Sales

SBI Growth

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment.

The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Defining Your Partner Marketing Strategy Through 3 Lenses

SBI Growth

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

SBI Growth

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company.

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

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The 4 Pillars of Flawless Marketing and Sales Alignment

SBI Growth

As a native marketer, I’ve only been on the same wavelength with the sales team at one company and was always surprised (not so much anymore) about how marketing and sales teams do not get along well.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Closing more sales.

Creating Interlock Between Sales and Marketing

SBI Growth

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

The Winning Strategies of UC&C Market Leaders

SBI Growth

However, how are market leaders positioning themselves to be set. With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office.

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? Think of it as the roadmap for your marketing campaigns. How to Develop a Content Marketing Strategy.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Achieve Sales and Marketing Alignment to Drive Sales Success

Sales and Marketing Management

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.

How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. As video becomes more important as a communication medium, AI within the market will enter a new dimension.

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Is Your Digital Marketing Strategy Ready for a Cookieless World?

Sales and Marketing Management

There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. The post Is Your Digital Marketing Strategy Ready for a Cookieless World?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Need Marketing Ideas? Ask Sales

criteria for success

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales.

Email marketing vs. Marketing automation

Salesmate

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? Marketing goals.

Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. Big Data and Email Marketing.

How a Sales and Marketing Leader Makes Meaningful Connections with Self-Serve Customers

SBI Growth

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How 3 Market-Leading Women Inspire Change

SBI Growth

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Insights From Market-Leading CROs on the Next Normal

SBI Growth

To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program.

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5 Ways Market Leaders Are Driving Revenue Growth in 2021

SBI Growth

With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation. What is your plan for achieving your revenue target in 2021?

Orchestrating a Humanized Account-Based Marketing Strategy

Sales and Marketing Management

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Impact of Poor Data Quality on Sales and Marketing

SBI Growth

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

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The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

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Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

SBI Growth

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

How Multi-Touch Attribution Marketing Can Help You Increase Cohesion Between Marketing and Sales

SBI Growth

A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their strategy. Knowing which content is resonating with different buyers helps them define the types of content and channels that they want to use to target.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.