Sales and Marketing Management

AUGUST 21, 2023

Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them. The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management.

B2B 294

B2B Marketing Sales How To 294

Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

Account Based Marketing 365

Account Based Marketing Account Marketing B2B 365

Sales and Marketing Management

NOVEMBER 17, 2022

Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.

Marketing 315

Marketing How To Sales 315

Sales and Marketing Management

AUGUST 16, 2023

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work. The post Why Your Sales Team Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 296

Strategy Marketing Sales 296

Sales and Marketing Management

JANUARY 25, 2023

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management. But keep pushing.

Marketing 296

Marketing Sales 296

Sales and Marketing Management

SEPTEMBER 25, 2023

Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management. It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI.

Trends 374

Trends Marketing Sales 374

Sales and Marketing Management

FEBRUARY 5, 2024

How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

Marketing 250

Marketing Benefit Sales 250

Sales and Marketing Management

JANUARY 16, 2023

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 339

Trends B2B Marketing Strategy 339

Sales and Marketing Management

AUGUST 22, 2022

With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.

Marketing 276

Marketing Sales 276

Sales and Marketing Management

OCTOBER 17, 2022

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

B2B 334

B2B Marketing Sales 334

Fill the Funnel

APRIL 11, 2024

I’ve been around long enough to have experienced several down cycles in the sales revenue, caused both from internal mistakes and from external. I thought I might give you some things to think about before the next down cycle hits.

Top of Funnel 111

Top of Funnel Marketing Funnel Revenue 111

Sales and Marketing Management

SEPTEMBER 27, 2023

Merging sales and marketing tech stacks takes careful planning and time, but the results typically pay off when leaders take thoughtful approaches. The post Intersecting Your Marketing and Sales Technology Stacks appeared first on Sales & Marketing Management.

Sales Technology 156

Sales Technology Marketing Sales 156

Sales and Marketing Management

AUGUST 31, 2021

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

Sales Technology 308

Sales Technology B2B Marketing Revenue 308

Sales and Marketing Management

JULY 17, 2023

As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results. The post Embrace AI to Elevate Your Marketing Game appeared first on Sales & Marketing Management. Artificial intelligence isn't coming for our jobs.

Marketing 295

Marketing Tools Sales 295

Sales and Marketing Management

FEBRUARY 7, 2024

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

Conversion 156

Conversion Marketing Revenue Customer 156

Sales and Marketing Management

JULY 31, 2023

Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers. The post Navigating the Responsible Use of AI in Marketing appeared first on Sales & Marketing Management.

Marketing 295

Marketing Company Customer Sales 295

Sales and Marketing Management

AUGUST 7, 2023

Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand. The post Advocacy Marketing: 5 Steps to Do It Right appeared first on Sales & Marketing Management. The most trusted voices for your product or service are your customers.

Marketing 296

Marketing Promotion Customer Sales 296

Sales and Marketing Management

OCTOBER 15, 2021

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together. The post How to Achieve Sales and Marketing Alignment to Drive Sales Success appeared first on Sales & Marketing Management.

Marketing 327

Marketing How To Sales 327

Sales and Marketing Management

APRIL 10, 2023

With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process. The post With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical appeared first on Sales & Marketing Management.

Buyer 290

Buyer B2B Marketing Strategy 290

Sales and Marketing Management

OCTOBER 12, 2022

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

Buyer 301

Buyer Training Marketing Sales Tools 301

Sales and Marketing Management

NOVEMBER 1, 2022

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value. The post When Aligning Sales and Marketing Isn’t Enough appeared first on Sales & Marketing Management.

Account Based Marketing 207

Account Based Marketing Marketing Competition Account 207

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

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Video Scale Marketing Face-to-face 317

Sales and Marketing Management

NOVEMBER 1, 2023

Despite its immense potential, AI adoption in marketing is hampered by several critical factors. The post Beyond the AI Mirage: How Marketers Can Turn Potential into Performance appeared first on Sales & Marketing Management.

Marketing 285

Marketing Sales 285

Sales and Marketing Management

JANUARY 18, 2022

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

Trends 244

Trends Marketing Sales Enablement B2B 244

SBI Growth

MARCH 18, 2024

For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for a voice at the strategy table. Despite significant investments into MarTech, CMOs often struggle to demonstrate how they contribute to the company’s bottom line, unlike sales.

Revenue 177

Revenue Marketing Competition Strategy 177

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Marketing 398

Marketing Face-to-face Strategy Company 398

Sales and Marketing Management

JULY 19, 2022

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier. The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management.

Sales Enablement 234

Sales Enablement Marketing How To B2B 234

Sales and Marketing Management

JUNE 6, 2022

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.

Marketing 331

Marketing Leads Marketing Qualified Lead Sales 331

Sales and Marketing Management

NOVEMBER 13, 2023

The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media ROI Maximizer Media 345

Sales and Marketing Management

JANUARY 4, 2024

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.

Marketing 177

Marketing How To Revenue Data 177