Sales and Marketing Management
JANUARY 16, 2023
As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.
Sales and Marketing Management
JANUARY 25, 2023
Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management. But keep pushing.
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Sales and Marketing Management
AUGUST 26, 2022
Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? appeared first on Sales & Marketing Management.
Sales and Marketing Management
NOVEMBER 17, 2022
Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.
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Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Sales and Marketing Management
DECEMBER 7, 2022
The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.
Sales and Marketing Management
NOVEMBER 9, 2022
Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.
Sales and Marketing Management
JUNE 6, 2022
Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 18, 2022
Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.
Sales and Marketing Management
OCTOBER 17, 2022
Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.
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That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help.
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Sales and Marketing Management
DECEMBER 22, 2021
B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.
Sales and Marketing Management
AUGUST 22, 2022
With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 27, 2022
The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.
Sales and Marketing Management
NOVEMBER 1, 2022
In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value. The post When Aligning Sales and Marketing Isn’t Enough appeared first on Sales & Marketing Management.
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Sales and Marketing Management
OCTOBER 12, 2022
The post 5 Sales Training Techniques to Better Understand Buyers in Your Market appeared first on Sales & Marketing Management. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.
Sales and Marketing Management
JULY 20, 2022
The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management. Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success.
Sales and Marketing Management
JUNE 1, 2022
Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.
Sales and Marketing Management
MARCH 29, 2022
Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Sales and Marketing Management
FEBRUARY 8, 2023
By optimizing each step of the customer’s purchase journey, businesses can maximize ROI in their marketing efforts while delighting customers along the way. The post Leveraging the Buyer Journey to Improve Your Marketing Strategy appeared first on Sales & Marketing Management.
Sales and Marketing Management
JUNE 22, 2021
Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 17, 2022
Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management. Here are four ways to shift from a conversion-focused strategy to connections.
Sales and Marketing Management
NOVEMBER 10, 2022
The post How Internal Ethics Impact External Marketing and Sales appeared first on Sales & Marketing Management. Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Sales and Marketing Management
FEBRUARY 28, 2023
The post Video Marketing Tips, Tricks and Tactics To Get More Views And Engagement appeared first on Sales & Marketing Management. To reach your target audience and build your brand, it's essential to have good-quality videos. Here are simple strategies for getting more views and engagement.
Sales and Marketing Management
JULY 19, 2022
The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier.
Sales and Marketing Management
AUGUST 31, 2021
Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.
Sales and Marketing Management
JANUARY 22, 2021
If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . It requires the ability to adjust your marketing quickly and often. If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. .
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Sales and Marketing Management
JUNE 30, 2021
The post Cut through the Clutter with Text Message Marketing appeared first on Sales & Marketing Management. Text messages invoke strong customer engagement, don't compete with spam, and reach prospects where they're at.
Sales and Marketing Management
MAY 28, 2021
Email marketing campaigns that get sucked in by a spam filter or blocked completely never have a chance to convert to sales. The post Don’t Get Locked In Email Marketing Jail appeared first on Sales & Marketing Management.
Sales and Marketing Management
OCTOBER 15, 2021
Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together. The post How to Achieve Sales and Marketing Alignment to Drive Sales Success appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 27, 2021
There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. The post Is Your Digital Marketing Strategy Ready for a Cookieless World? The post Is Your Digital Marketing Strategy Ready for a Cookieless World?
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
SBI Growth
NOVEMBER 14, 2020
Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.
Sales and Marketing Management
MAY 21, 2021
Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 18, 2021
With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .
Sales and Marketing Management
MAY 24, 2022
Identifying the most promising technological trends for marketing isn’t always easy. Here are seven technological advancements that increasingly impact how businesses go to market. The post 7 Technological Advances Shaping the Future of Sales and Marketing appeared first on Sales & Marketing Management.
Speaker: Ruth Stevens, President of eMarketing Strategy
So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable sales and expand customer value. During this webinar, you will learn: Why retention marketing is worth your attention.
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