The Perpetual Sales Engine
Anthony Iannarino
APRIL 23, 2019
Creating continuous growth , what some people describe as a sales engine, begins with accountability. There will be no engine, even if you have all of the component parts necessary to build one. A sales engine requires salespeople who spend their time prospecting and creating new opportunities. Too many sales leaders and sales managers focus too much on their existing opportunities, allowing their salespeople to go weeks—and months—without prospecting.
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