The 5 Top Media for Cold Prospecting
JANUARY 26, 2012
Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship?