The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. This past week I reached out to a local small business through a website that advertised handyman services.

Creating Differentiation with Simply Excellent Customer Service

Leading Results Rambings

The offer was for $250 in video transfer services for $75, and I, like a lot of folks, have tons of old video and old pictures that I’d like to be able to use on my computer. Now, trusting the postal service with your only copy of a memory is a little nerve wracking. What Southtree did is to expose me – their external customer – to their internal processes. K-Mart''s advertising vs marketing K-Mart’s advertising vs marketing.

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K-Mart's advertising vs marketing

Leading Results Rambings

Related Stories K-Mart’s advertising vs marketing Five Ways to Use Testimonials to Generate Leads Using Your Customer’s Language – Real Tales of Caution. strategy Customer Service K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more.

K-Mart’s advertising vs marketing

Leading Results Rambings

The total customer experience is part of marketing. They treated the customer right. They had customer centric priorities, They often engaged in banter with customers about the foods, new, old and current. Think through your customer’s entire buying process. And customer service process. Are your customers having a good experience with your company? Customer Service Strategy customer checkout customer experience Kmart

Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. Advertising and marketing buzz creates awareness and serves to open up new markets.

How to Keep Sales Strong in Tough Times

Alice Heiman

I promise that flow will extend to your customers. Use positive language, imagery, and insights in all your communication with salespeople, colleagues, and customers. 2: Stay connected to customers and offer heartfelt value-adds. As you talk to customers during coronavirus fears , check to ensure you’re providing the best customer service possible for their evolving needs. Your best source of business is expanding offerings to your existing customers.

Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer

Visit existing customers. Ask your informal network of connections to recommend customers. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Send a once a week, value-based message to existing and prospective customers. Contact current customers who aren’t using 100% of your product line.

How Facebook Ads Can Boost Your Sales

Smooth Sale

It is an incredible venue to tap an insane number of potential customers. As a business owner, you probably know how much boost Facebook advertisements can give your brand. The common mistake advertisers make that diminishes the effectiveness of the advertisement strategy, is hastily putting together a simple ad. Facebook advertising offers a wide variety of ad placement options. Ads on instant articles load 10 times faster than standard website advertisements.

What We Can Learn from Groupon

The Sales Hunter

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. The biggest reason is you will wind up attracting a lot of customers who won’t stick with you if you do attempt to raise your price. Build your sales proposition on the merits of how it benefits your customer and then determine what your price should be. .

How to Keep Sales Strong in Tough Times

Alice Heiman

I promise that flow will extend to your customers. Use positive language, imagery, and insights in all your communication with salespeople, colleagues, and customers. 2: Stay connected to customers and offer heartfelt value-adds. As you talk to customers during coronavirus fears , check to ensure you’re providing the best customer service possible for their evolving needs. Your best source of business is expanding offerings to your existing customers.

Are People Buying Your Credibility?

The Sales Hunter

How many times have customers asked you a question and you’ve shaded the answer to put you in the best light? The credibility you have with your customers and, for that matter, everyone with whom you come in contact is as the advertisement goes “priceless.” Blog Customer Service Professional Selling Skills Sales Motivation credibility reputationEvery few months, it seems there is news of another failure of credibility by somebody in business.

Customer Loyalty So You Have It?

Increase Sales

Creating satisfied customers was the goal. With the click of a mouse thanks to the dramatic impact of ever changing technology, your satisfied customer can leave and become easily satisfied by your competitor. Continue the same practices, policies, and procedures through archaic customer service training? Customer loyalty is truly about your bottom line. Did you know that a 5% increase in customer retention can have a 25% to 100% in profits?

The Cycle Of Customer Loyalty: 8 Tips To Live By

Read on and learn how to build strong customer loyalty and gain a positive brand reputation for your business. RELATED: How to Transform Customer Service into a Sales Machine. In this article: What Is Customer Loyalty and Why Should You Invest in It? Establishing Excellent Customer Service to Build and Maintain Brand Loyalty. Additional Customer Retention Tips You Can Apply. Communicate with Your Customers in a Personalized Way.

Are You Ready To Update Your Perspective?

Smooth Sale

The Condensed Version of My Favorite Worst Car Dealer Story: One sales manager advertised his personal car for sale. It was apparent the sales manager never spent the time to service his vehicle. Business Development Sales business development career client communication customer service elinor stutz employee employment entrepreneur job marketing-communication mindset motivation prospect sales sales techniques Smooth Sale Smooth Sale blog smoothsale blog smoothsaleblog

How an Inclusive Storytelling Culture retains Customers

One Millimeter Mindset

Yet, most organizations and associations lump storytelling under the advertising and promotional umbrella. And, often, these activities are outsourced to folks who are not as invested as you are in retaining not only your customers, but also your employees. Because when storytelling captures employee stakeholder voices from across the organization, customers become more invested in you. As a result, the stories you tell are familiar to both your employees and your customers.

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Do You Realize That Influence Stems From Communication Style?

Smooth Sale

Long before a sales career was in consideration, my first official job out of college was to work in an advertising agency. Customer buying habits and selling effectively also adapt to new technology and thought. Attract the Right Job or Clientele: The natural born salesperson realizes that influence stems from communication style. A gentleman recently asked, “Do you write in first or third person?” It’s an easy answer for me as I was advised long ago by a writing authority.

Do You Know How A Sales Funnel Will Build Your E-commerce Business?

Smooth Sale

Physical products, consulting services, even trips to faraway places are ready for purchase. For a seller, and in particular, a first-timer who’s trying to get a business up and running, this massive amount of competing goods and services can be daunting lto navigate. Get customers. The Sales Funnel ~ Your Traffic, Your Customers, Your Terms. A sales funnel works the same way, through four basic steps: Target Your Advertising. Connect With Potential Customers .

Free isn’t Free

A Sales Guy

When we advertise “free” we’re saying we’ll take something else in exchange of money. Customer Service Marketing Money promoting promotions SellingYesterday was National Cookie Day, at least according to the guy outside the restaurant where I was eating. His job that afternoon was to let everyone know it was National Cookie Day and that they could get a “free” cookie inside. I had one of the cookies, actually two. They were good, very good.

Do You Avoid the Grand Vision?

Smooth Sale

Roger Davies is founder of McLuhan& Davies, a boutique communication-skills training company that sells its services in over 30 countries. The service: teaching people how to write more effectively. But one day a brochure came into my office advertising a workshop that was then called: The Winging-IT Logic System, to be delivered by Dr. Keith Spicer, a prominent Canadian public figure. Services for En trepreneurs.

Do Your Holiday Parties Project What You Preach?

Smooth Sale

Advertising for one airline did preach that it was the best way to fly. Business Development Sales branding business development career client communication customer service elinor stutz employee entrepreneur job marketing-communication mindset prospect Relationship Selling sales Smooth Sale Smooth Sale blog smoothsale blog smoothsaleblog

The Bait and Switch

A Sales Guy

The bait and switch is when a company advertises a particular product at a particular price, then when the customer shows up to buy, they don’t have the product at that price. By charging the same price and not doing a better job at informing customers of the type of experience they are going to get is bullshit. Changing planes and therefore the experience with out notifying your customers is just dishonest and as my grandmother would say; “not on the up and up.”

Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. Here are five mini-marketing recipes that you use to get more leverage from all those nice things your customers say about you: 1: Use the testimonial in a blog post. Create a blog post that is about your customer’s story. 2: Make your direct marketing & advertising more credible by including a testimonial quote.

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6 Reasons Customer Feedback Is So Important


She’s a full-time writer on the G2 content marketing team and a customer service enthusiast. If you work in customer service, you already know that customer feedback is more than a star rating. . There are so many cliches and blanket statements around customer service like, “You can’t afford not to listen to the customer,” or, “The customer is always right.”. What is customer feedback? Why customer feedback is important.

Are Your Emails Getting Deleted By Your Prospects and Customers? Five Things You Can Do to Increase the Success of Your Email Campaigns. Prospecting Email Strategies – Part Two

Keith Rosen

You can check to see if the solution provider or list management company is, in fact, blacklisted via some online resources, such as (a Cisco service). • Advertising. Business Tools cold calling Cold Calling Tips customer service Marketing Sales Coaching sales tools Sales Training Technology and Software blacklist blacklisting cold call emailing emails firewall list management prospecting spam

Behind the Numbers: How Consumer Retail Benefits from CX Training

Miller Heiman Group

This means that, for most consumers, the retail experience may start anywhere: on a website or during a phone call, in an email or on a live chat with customer service. What Defining Moments Are and Why They Matter to the Customer Experience. In a defining moment, a customer forms an impression of your company. How the customer perceives their relationship with your company is the summation of every defining moment they experience across all touchpoints and channels.

What Is An Account Development Manager? (And How to Become One)

Hubspot Sales

There is an infinite number of ways to engage with and sell to customers. While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable business growth.



BUILD STRONG RELATIONSHIPS WITH CUSTOMERS. Customers are the central part of any business activity. So do you know your customers well enough? You should have an intimate understanding of their shortcomings, the times of the year they tend to purchase, and what products or services they require the most. However, when times are tough, businesses are usually tempted to begin offering more products and services, spreading themselves thin.

Selling in the New Gig Economy


Or, to rephrase that a little more forcefully: Companies with products and services to sell ignore the gig economy at their own risk. Who Is Your Customer? To get an even clearer picture of your target customer, listen to the specific language they use to define their needs.

Demand Generation Marketing Strategies: Tips and Tricks


It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business’ products and services involves demand generation marketing strategies. Here some of the best customer data platform software can help.

Does Your Marketing Work Like a Dog?

Anne Miller

Lynn Herring owns CharlieDog Advertising, an agency that helps companies build their brands and bottom-lines. When you work in a service industry like Lynn’s, it can be really difficult not to sound like everyone else in the field: Who doesn’t say, “We listen to your needs…We tailor a creative program to you…We provide the highest level of customer service…We have a wonderful client list…Blah, Blah, Blah.”?

Competitive Advantage In Sales


This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Competitive advantage is the value proposition that you bring to your customers. It includes the top three things that customers value about companies in your industry. They don’t know what their customer’s top buying criteria are.”

Lead Capture Pages 101: Importance, Strategies, and Software


Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. It touches almost every aspect of the customer journey, from letting you build lead capture pages to scoring and prioritizing leads for your sales team.

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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning. For instance, a business might establish an internal center of excellence that produces content designed to educate prospects about its services.

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HubSpot is too expensive: Saving money on software without losing features


We just paid HubSpot a total of $21,600 for a year of service, at $1,800 per month. Sales Hub alternatives Marketing Hub alternatives Service Hub alternatives The HubSpot platform for less. Service Hub. Customers need Hubspot’s integrations in order to do their jobs.

SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

Sales Hacker

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. The concept is simple, customers pay a monthly or annual fee to use the software, often hosted in the cloud, rather than a one-time sale, and they get access to new features and updates as they roll out. Customer self-service: Other SaaS companies prefer a self-service model. Customer fit.

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The Complete Guide to Creating a Facebook Sales Funnel

Hubspot Sales

This involves creating advertisements that increase your reach and generate interest among your audience. Thus, the Facebook ads used in this stage will be ones that compel your leads to buy from you and then turn them into loyal customers. Custom combinations.

A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty

Sales and Marketing Management

Brainstorm specific brand experiences that would help bring the brand story to life across multiple points of touch, be it logo and store design, customer service, online applications, events, advertising, and so forth. Finally, assign team members the responsibility of creating tangible prototypes of individual brand experiences, be they logos or package design, store design, YouTube videos, customer service scripts, even reservation desk scenarios.

Leadership Begins First and Foremost within Each of Us

Increase Sales

Just listen to all the advertisements on television about this or that drug to cure this or that alignment. Customers Service. Yesterday I received some course catalogs from a well known university advocating a plethora of leadership courses. What these courses and other books fail to recognize is leadership must begin, first and foremost, with each of us. Sure it is great to lead others, but if you can’t lead yourself how can you effectively lead anyone else?

Your Value Focus Journey: Organizational Alignment


In my last article , I declared that “customer focus” is too vague to measure and implement, but that “customer value focus” was the essence inside customer focus that you were unknowingly seeking. Every customer value focus journey needs to include some organizational work: alignment between departments. Customer service may be brought into the “team” as well, giving their input. Part 2 of a 4 part series.

5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Data plays an essential role in providing excellent customer service. Regardless of industry, brands and businesses who have personalized their approach tend to have better engagements with their customers. . While this improves customer service, it’s also a huge win for marketers.

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