How to Nurture Prospective Leads through Remarketing Advertising
Sales Benchmark Index
OCTOBER 1, 2012
Those prospects will spend time reviewing your content , then leave to compare your products/services with those of your competitor. A world class marketer today leverages remarketing to recapture those prospective leads. Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. Scenario 1: Assume for a moment that your perfect prospect comes to your website.