Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions.

B2B Prospecting Data Just Keeps Getting Better

Pointclear

Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands. Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks). Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account.

Data 188

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How to Get the MOST Out of Your 60 Minute Sales Meeting!

Sales Gravy

When Alice Kemper was a sales manager at Harte Hanks Communications, she broke her 60 minute weekly sales meeting into 45 minutes of training and 15 minutes of need-to-know info. Her results speak for themselves. "Our "Our team had less turnover and highe

Taking away a marketing manager’s excuses!

Pointclear

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking. The different department heads were telling everyone why they were not delivering on their commitments. It was at that moment I learned an important lesson: there are two reasons why someone doesn’t want to do something: They don’t know how. They don’t want to.

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote.

Building Email Lists In The Era Of GDPR

LeadGnome

With B2B data decaying at an estimated 70% annually ( Harte-Hanks ), it’s critical for sales teams to stay on top of changes with their leads and accounts. List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads.