No More Cold Calling

APRIL 3, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. Granted, it will be more difficult to find new prospects or even to get clients to take (virtual) meetings. Granted, it’s even tougher for your team to find prospects with this pandemic, as everyone and everything is uncertain.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. You get it.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

SocialSellinator

AUGUST 4, 2023

The transformation of business-customer interactions and the advertising of products and services has been radically altered by the advent of digital marketing.

Marketing 90

Marketing Social Media Advertising Advertising 90

The Pipeline

JANUARY 25, 2013

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

Advertising 275

Advertising Advertising Scale Social Media 275

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond.

Scale 177

Scale Strategy Top of Funnel Marketing 177

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Sales Hunter

AUGUST 2, 2016

Is it advertising that’s needed to create customers or is it marketing? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! Does it matter?

Advertising 100

Advertising Advertising Top of Funnel Funnel 100

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Email Marketing Personalization Gone are the days of generic email blasts.

Examples 52

Examples Advertising Advertising Marketing 52

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

The Center for Sales Strategy

AUGUST 28, 2019

How modern marketers measure advertising effectiveness is one of the most searched topics in digital marketing today. Most agree results are crucial; however, there doesn’t seem to be one right answer when it comes to determining advertiser measures of success.

Advertising 71

Advertising Advertising Conversion Prospecting 71

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. Effective Facebook Marketing Strategies. Facebook is a great and powerful marketing tool.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Connext Digital

SEPTEMBER 25, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. How It Works.

Advertising 58

Advertising Advertising Consumer Campaigns 58

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

BuzzBoard

JANUARY 23, 2024

The basics of prospecting games teach that small businesses and local enterprises have unique needs and constraints, making it essential for digital marketers and sellers to hone their skills in identifying the right prospects and hooking them in by delivering personalized solutions. It’s quality personalization!

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

Increase Sales

AUGUST 1, 2016

Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing. People who prospect well are also market well.

Ideal Customer Profile 70

Ideal Customer Profile Prospecting Marketing Sales Qualified Lead 70

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Triggers Use a visitor tracking tool to activate workflows based on triggers such as: When X visitors from an account hit your website in a 48-hour period When a visitor from an account views a specific product or pricing page When a visitor spends X minutes on your website Anonymous visits to specific pages on your website within the past 30 days (..)

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100