Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Navigate Your Company to Rapidly Developing Markets

Sales Benchmark Index

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry.

How Do I Brand an Acquired Company?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Video acquired company acquisition b2b acquisition b2b brand b2b brand positioning b2b branding brand house of brands how to rebrand rebrand acquired company rebrand acquisition company

7 Must-Have Automated Documents for Sales Success

Many companies have adopted technologies like customer relationship management. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. 16% of companies have an.

Are Your Portfolio Companies Optimizing Their GTM Resources?

Sales Benchmark Index

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

Entering a New Market? Avoid This Common Market Research Pitfall

Sales Benchmark Index

Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make. Despite this, far.

How Operating Partners Can Kickstart Growth for their Portfolio Companies with Six Steps

Sales Benchmark Index

Download our Cross-Industry Benchmark Assessment Tool to help identify areas that need to be strengthened in your own company, to isolate what industries you should look to for cross-industry benchmarks, and for a step-by-step guide of who to engage at.

How a Chief Revenue Officer Tackles Company Mergers

Sales Benchmark Index

Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss the ramifications of being a sales leader and how to design, manage and execute the integration effort when you combine multiple sales forces over time in a series.

How Does the Marketing Leader Know If They Are Aligned to Sales?

Sales Benchmark Index

Misalignment between Marketing and Sales is most often one of the main reason’s companies miss the number. As a Marketing leader ask yourself the following two questions: Did the company hit its number last year?

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

The Portfolio Company Is Missing the Q1 Number. Do You Blame the People or Do You Blame the Plan?

Sales Benchmark Index

The company’s sales producers returned to the office from the high energy (and super expensive) 2019 Sales Kick Off over 3 weeks ago. It’s late February. Confidence was through the roof and opportunity appeared to be within reach. However, a.

Partner Enablement – the Key to a Successful Indirect Go-to-Market Strategy

Sales Benchmark Index

Why Are Your Partners Producing Far Less Than Expected? Selling through the channel can be the most rewarding or painful aspect of your GTM strategy. When a partner takes on the promise of representing your products and brands, it is.

Your Portfolio Companies’ Forecasts Are Unbelievable, But Maybe Not In A Good Way

Sales Benchmark Index

Sample output of multi-method forecasting: Some say that forecasting is an art and others say it’s a science. The indecisive say that it is a combination, and many board members and PE deal teams say it’s a disaster. In some.

In the Race to Win More Customers, Sales Needs Digital Transformation

Companies have been applying. and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. As a result, many companies believe they have digitally. This trend is due in part to a tight labor market. (as

How to Get Your Portfolio Company Executive Team to Buy in to Your Growth Expectations

Sales Benchmark Index

Once an investment in a new portfolio company is live, the PE operating partner is riding high. They have just successfully convinced the investment committee about the merits of this deal. They have also briefed the LP advisory committee about.

Keeping Your Company’s Brand Consistent and Accurate When It Counts

Sales Benchmark Index

What is your company’s Brand Image? If we asked everyone in marketing would we get the same answer? What kind of answers would we get from the sales team? Most importantly, what answer would we get from your customer? These.

Why Today’s Customers Are Your Company’s Marketers

Nimble - Sales

Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. The post Why Today’s Customers Are Your Company’s Marketers appeared first on Nimble Blog. Marketing

Marketers are the Real Creators of Wealth in B2B Companies

Sales Lead Management Association

If company presidents were to measure the amount of revenue created per marketer, they would be astounded. Marketing Communications Marketing Management Marketing Metrics Marketing Operations

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Customer Experience – How to Benchmark Yourself to Best In Class Companies

Sales Benchmark Index

If you have invested the time to collecting this information, your next step is comparing yourself to other companies. In a recent article, we defined the right Key Performance Indicators for Customer Experience. Before we compare your Customer Experience to other.

Why Trade Shows Are Worthy of Your Marketing Budget

Sales Benchmark Index

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

Is Your Company Suffering from False Differentiation?

Sales Benchmark Index

Article Corporate Strategy alignment with external market competitive differentiation Corporate alignment false differentiation marketing strategy undifferentiated unsustainable differentiation

Why Most Market Analyses for Due Diligence Are Insufficient

Sales Benchmark Index

There is no doubt that the Private Equity landscape has evolved. Lower cost money and more LPs are leading to historical levels of dry powder. Further, the availability of less acquisition targets with immediate EBDITDA upside is leading to more.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

Was Your Last Portfolio Company Add-On a Failure? 3 Keys to Avoid It in Your Next Transaction!

Sales Benchmark Index

Mergers, Bolt-ons, and tuck-in acquisitions are an increasing common growth strategy being deployed by Private Equity firms today. Multiple Arbitrage can be a very efficient way to increase enterprise value, however, it is also fraught with peril and littered with the tombstones.

Why Do Both Product Management and Product Marketing Produce Messaging?

Sales Benchmark Index

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan.

Are You Building a Company or Just Laying “Marketing Brick”?

Pointclear

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? Marketing Strategy

How the CRO of an Emerging Technology Company Drives Revenue

Sales Benchmark Index

Our guest on SBI TV is Ryan Leavitt, the Chief Revenue Officer for LearnCore. Ryan is a serial entrepreneur who knows how to drive revenue growth which is the lifeblood of an emerging business. I can’t think of a better.

Build a Growth Transformation Office (GTO) in Your Company to Drive Change for Topline Improvements

Sales Benchmark Index

Value of the GTO. Every great team has a leader on the court that directs their teammates and acts as an extension of the coach. Think of a great point guard holding up 3 fingers to signal the play that.

Are Your Employees invested in Your Company Story?

Babette Ten Haken

Your company story is compelling, at least to the leadership team. You sit at the helm of a large, 100-year old company. When employees invest in your company story, they understand how their professional purpose drives company growth, expansion and sustainability.

Appointment Setting Companies

OutboundView

Appointment Setting Companies. When you search appointment setting companies you get over 63 million results! That number stops many companies right in their tracks. We’ve also linked to case studies for each of the appointment setting companies as well! Ecoast Marketing.

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Check out the top 100 companies at the end of this post. Company.

How Top Companies Develop Product Launch Messaging

Sales Benchmark Index

Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. . Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S.

What Does This Company Do?

The Pipeline

There is continuing progress in aligning sales and marketing, but there is room for more. I came across the following when I went to a company’s web site, under the “About Us” tab. Business Acumen Buying Process Client Life Cycle Communication Marketing Sales 2.0

Are you outsourcing or insourcing company storytelling?

Babette Ten Haken

When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. And these agencies produce lots of marketing and sales oriented materials. As a result of outsourcing, instead of insourcing your company story, three variables come into play.

How Has Social Media Changed Marketing for E-commerce Companies?

Nimble - Sales

The post How Has Social Media Changed Marketing for E-commerce Companies? Without a doubt, social media platforms and e-commerce solutions are two of the most influential phenomena of the 21st century.

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg Sales

When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

Ethics Start with Marketing, Do it Wrong and Cost Your Company Millions - Podcast with Amy Teller

Sales Lead Management Association

Ethical issues in marketing stem from a disconnect in the set of expectations between businesses and consumers. The direct impact on the consumer and the repercussions for the marketer, should their practices be deemed unethical, can undermine brand trust.