Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Navigate Your Company to Rapidly Developing Markets

Sales Benchmark Index

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry.

How Do I Brand an Acquired Company?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Video acquired company acquisition b2b acquisition b2b brand b2b brand positioning b2b branding brand house of brands how to rebrand rebrand acquired company rebrand acquisition company

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Are Your Portfolio Companies Optimizing Their GTM Resources?

Sales Benchmark Index

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

How a Chief Revenue Officer Tackles Company Mergers

Sales Benchmark Index

Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss the ramifications of being a sales leader and how to design, manage and execute the integration effort when you combine multiple sales forces over time in a series.

The Portfolio Company Is Missing the Q1 Number. Do You Blame the People or Do You Blame the Plan?

Sales Benchmark Index

The company’s sales producers returned to the office from the high energy (and super expensive) 2019 Sales Kick Off over 3 weeks ago. It’s late February. Confidence was through the roof and opportunity appeared to be within reach. However, a.

How Does the Marketing Leader Know If They Are Aligned to Sales?

Sales Benchmark Index

Misalignment between Marketing and Sales is most often one of the main reason’s companies miss the number. As a Marketing leader ask yourself the following two questions: Did the company hit its number last year?

Why Trade Shows Are Worthy of Your Marketing Budget

Sales Benchmark Index

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

7 Must-Have Automated Documents for Sales Success

Many companies have adopted technologies like customer relationship management. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. 16% of companies have an.

Your Portfolio Companies’ Forecasts Are Unbelievable, But Maybe Not In A Good Way

Sales Benchmark Index

Sample output of multi-method forecasting: Some say that forecasting is an art and others say it’s a science. The indecisive say that it is a combination, and many board members and PE deal teams say it’s a disaster. In some.

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

Customer Experience – How to Benchmark Yourself to Best In Class Companies

Sales Benchmark Index

If you have invested the time to collecting this information, your next step is comparing yourself to other companies. In a recent article, we defined the right Key Performance Indicators for Customer Experience. Before we compare your Customer Experience to other.

How to Get Your Portfolio Company Executive Team to Buy in to Your Growth Expectations

Sales Benchmark Index

Once an investment in a new portfolio company is live, the PE operating partner is riding high. They have just successfully convinced the investment committee about the merits of this deal. They have also briefed the LP advisory committee about.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Are You Building a Company or Just Laying “Marketing Brick”?

Pointclear

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? Marketing Strategy

Keeping Your Company’s Brand Consistent and Accurate When It Counts

Sales Benchmark Index

What is your company’s Brand Image? If we asked everyone in marketing would we get the same answer? What kind of answers would we get from the sales team? Most importantly, what answer would we get from your customer? These.

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Check out the top 100 companies at the end of this post. Company.

Build a Growth Transformation Office (GTO) in Your Company to Drive Change for Topline Improvements

Sales Benchmark Index

Value of the GTO. Every great team has a leader on the court that directs their teammates and acts as an extension of the coach. Think of a great point guard holding up 3 fingers to signal the play that.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg Sales

When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

Why Most Market Analyses for Due Diligence Are Insufficient

Sales Benchmark Index

There is no doubt that the Private Equity landscape has evolved. Lower cost money and more LPs are leading to historical levels of dry powder. Further, the availability of less acquisition targets with immediate EBDITDA upside is leading to more.

Are Your Employees invested in Your Company Story?

Babette Ten Haken

Your company story is compelling, at least to the leadership team. You sit at the helm of a large, 100-year old company. When employees invest in your company story, they understand how their professional purpose drives company growth, expansion and sustainability.

Is Your Company Suffering from False Differentiation?

Sales Benchmark Index

Article Corporate Strategy alignment with external market competitive differentiation Corporate alignment false differentiation marketing strategy undifferentiated unsustainable differentiation

In the Race to Win More Customers, Sales Needs Digital Transformation

Companies have been applying. and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. As a result, many companies believe they have digitally. This trend is due in part to a tight labor market. (as

Was Your Last Portfolio Company Add-On a Failure? 3 Keys to Avoid It in Your Next Transaction!

Sales Benchmark Index

Mergers, Bolt-ons, and tuck-in acquisitions are an increasing common growth strategy being deployed by Private Equity firms today. Multiple Arbitrage can be a very efficient way to increase enterprise value, however, it is also fraught with peril and littered with the tombstones.

2016’s Most Prospected Companies By State

DiscoverOrg Sales

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.

If You Work for a Company that Doesn’t Believe in Marketing, Resign

Pointclear

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Marketing and innovation produce results; all the rest are costs. Have you ever tried to market and sell against Salesforce?

Why Do Both Product Management and Product Marketing Produce Messaging?

Sales Benchmark Index

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.

How the CRO of an Emerging Technology Company Drives Revenue

Sales Benchmark Index

Our guest on SBI TV is Ryan Leavitt, the Chief Revenue Officer for LearnCore. Ryan is a serial entrepreneur who knows how to drive revenue growth which is the lifeblood of an emerging business. I can’t think of a better.

Social Sales: All B2B Brands Will Soon Be Media Companies

SalesforLife

I read an interesting blog a couple of days ago titled 'Why All B2B Brands Will Be Media Companies in the Next 5 Years.' sales professionals b2b marketing Sales and Marketing

Media 97

Your Culture Sucks. 15 Questions To Assess Your Company Ecosystem and Coaching Effectiveness

Keith Rosen

Does your company culture re?ect If companies are being honest, the answer for most is, “Not even close.” ” Here are 15 questions to assess your company culture, as well as your leadership and coaching effectiveness. What’s Your Company DNA?

How B2B Companies Can Align Sales and Marketing

Pipeliner

Whether a company is B2C or B2B, marketing has moved into cyberspace. Because even companies/businesses that are searching for products or services begin those searches online. But, this new age of digital marketing brings with it some key challenges. One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

How Top Companies Develop Product Launch Messaging

Sales Benchmark Index

Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. . Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S.

What Does This Company Do?

The Pipeline

There is continuing progress in aligning sales and marketing, but there is room for more. I came across the following when I went to a company’s web site, under the “About Us” tab. Business Acumen Buying Process Client Life Cycle Communication Marketing Sales 2.0

Does Bureaucracy Limit Your Company?

Smooth Sale

Attract the Right Job or Clientele: Some companies get so caught up in building their business and organizational structure that common sense escapes the routine. As the company grows, are you training employees on your ‘how, when, where, and why?’.

Why Professional Exclusion keeps your Company Glass Half Full

Babette Ten Haken

Is your company glass half full or half empty? Whether unintentional or cultural, exclusivity keeps the company glass half full. . Professional inclusion starts to fill up the company glass. If you hear “I told you so!”