Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Navigate Your Company to Rapidly Developing Markets

Sales Benchmark Index

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry.

How Do I Brand an Acquired Company?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Video acquired company acquisition b2b acquisition b2b brand b2b brand positioning b2b branding brand house of brands how to rebrand rebrand acquired company rebrand acquisition company

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

According to a recent global survey conducted by MIT Technology Review Insights, 90% of companies are deploying AI across some aspect of their customer journey. Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Are Your Portfolio Companies Optimizing Their GTM Resources?

Sales Benchmark Index

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

Customer Experience – How to Benchmark Yourself to Best In Class Companies

Sales Benchmark Index

If you have invested the time to collecting this information, your next step is comparing yourself to other companies. In a recent article, we defined the right Key Performance Indicators for Customer Experience. Before we compare your Customer Experience to other.

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

Keeping Your Company’s Brand Consistent and Accurate When It Counts

Sales Benchmark Index

What is your company’s Brand Image? If we asked everyone in marketing would we get the same answer? What kind of answers would we get from the sales team? Most importantly, what answer would we get from your customer? These.

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Check out the top 100 companies at the end of this post. Company.

7 Must-Have Automated Documents for Sales Success

Many companies have adopted technologies like customer relationship management. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. 16% of companies have an.

How to Get Your Portfolio Company Executive Team to Buy in to Your Growth Expectations

Sales Benchmark Index

Once an investment in a new portfolio company is live, the PE operating partner is riding high. They have just successfully convinced the investment committee about the merits of this deal. They have also briefed the LP advisory committee about.

Are You Building a Company or Just Laying “Marketing Brick”?

Pointclear

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? Marketing Strategy

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg Sales

When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

Why Most Market Analyses for Due Diligence Are Insufficient

Sales Benchmark Index

There is no doubt that the Private Equity landscape has evolved. Lower cost money and more LPs are leading to historical levels of dry powder. Further, the availability of less acquisition targets with immediate EBDITDA upside is leading to more.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Was Your Last Portfolio Company Add-On a Failure? 3 Keys to Avoid It in Your Next Transaction!

Sales Benchmark Index

Mergers, Bolt-ons, and tuck-in acquisitions are an increasing common growth strategy being deployed by Private Equity firms today. Multiple Arbitrage can be a very efficient way to increase enterprise value, however, it is also fraught with peril and littered with the tombstones.

If You Work for a Company that Doesn’t Believe in Marketing, Resign

Pointclear

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Marketing and innovation produce results; all the rest are costs. Have you ever tried to market and sell against Salesforce?

Is Your Company Suffering from False Differentiation?

Sales Benchmark Index

Article Corporate Strategy alignment with external market competitive differentiation Corporate alignment false differentiation marketing strategy undifferentiated unsustainable differentiation

Why Do Both Product Management and Product Marketing Produce Messaging?

Sales Benchmark Index

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan.

In the Race to Win More Customers, Sales Needs Digital Transformation

Companies have been applying. and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. As a result, many companies believe they have digitally. This trend is due in part to a tight labor market. (as

2016’s Most Prospected Companies By State

DiscoverOrg Sales

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.

How the CRO of an Emerging Technology Company Drives Revenue

Sales Benchmark Index

Our guest on SBI TV is Ryan Leavitt, the Chief Revenue Officer for LearnCore. Ryan is a serial entrepreneur who knows how to drive revenue growth which is the lifeblood of an emerging business. I can’t think of a better.

A You A Promotable Marketing Leader?

Sales Benchmark Index

I recently interviewed the CEO of a Fortune 500 company. We were discussing the difference between her A-player Marketing Leaders and their peers. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

Does Bureaucracy Limit Your Company?

Smooth Sale

Attract the Right Job or Clientele: Some companies get so caught up in building their business and organizational structure that common sense escapes the routine. As the company grows, are you training employees on your ‘how, when, where, and why?’.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

The Secrets Behind The Success Of The World’s Largest Digital Sales Training Company, Episode #100

Vengreso

There is now no doubt, NO DOUBT that the company I am honored to lead as CEO is the world’s largest digital sales training company. The secrets behind the success of the world’s largest #DigitalSales training company, Vengreso. 11:48] What makes companies successful?

How Top Companies Develop Product Launch Messaging

Sales Benchmark Index

Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. . Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S.

What Does This Company Do?

The Pipeline

There is continuing progress in aligning sales and marketing, but there is room for more. I came across the following when I went to a company’s web site, under the “About Us” tab. Business Acumen Buying Process Client Life Cycle Communication Marketing Sales 2.0

Does How You Sell(Market) Represent Your Company Well?

Partners in Excellence

Of course we know the reputation of our company, products, and solutions is important and influences them. But our marketing and sales prospecting approaches create are the very first direct impressions our prospects get of their potential experience with the company.

A Sales Enablement Tool for the CEO

Sales Benchmark Index

It’s Time for Customer Success Leaders in Software Companies to Own Their Revenue Number

Sales Benchmark Index

Article Revenue Growth Methodology Sales Strategy cs CS leader CS ops customer customer success development exec team executive team make your number Melissa Valdez onboarding opportunity management process revenue saas segmentation vp of marketing VP of SalesChurn and burn.

Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Sales Messaging vs Marketing Messaging.

Bad Marketing Strategy is Built on Assumption

Sales Benchmark Index

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts.

5 Keys to Becoming a Sales First Company

Pointclear

By Chris Tratar, vice president of product marketing, SAVO. We don’t want to become a sales first company, we are a customer first company. Sales Process Sales & Marketing Management I know what you are thinking.

Here's How to Value a Company [With Examples]

Hubspot Sales

What's your company worth? It's an important question for any entrepreneur, business owner , employee, or potential investor -- for any size company. And for employees, company valuation is especially important if you're granted stock or stock options. Company size.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. They delete your emails.

Does The CMO Now Have The Toughest Job In The Company?

Sales Benchmark Index

Is there another position in the company dealing with a higher degree of change? The CMO is clearly the toughest job in the company right now. The pace of change in the marketing world is increasing CMO turnover. CMO Resources CMO C-Suite Marketing Strategy

Should Competitors Dominate Your Pricing Analysis?

Sales Benchmark Index

A client recently asked my advice on how his company’s deal desk should be including competitive intelligence to inform their pricing analysis.

Techy Tuesday – 6 Top Tips For Optimising Your LinkedIn Company Page

MTD Sales Training

Last week I showed you some great uses of the LinkedIn Answers platform when looking to test your marketing strategies and generate ideas for new content, and this week I thought I’d give you some top tips for creating a successful LinkedIn Company Page. Marketing Manager.