The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. Guest Post – Megan Totka.

UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth

Sales Benchmark Index

There are quite a few buzzwords in the customer sphere. Two of the big ones relate to experiences – user and customer. Although User Experience (UX) and Customer Experience (EX) are unique, they must work together for your organization to.

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

Advertising Sales is Changing — 5 Tactics to Stay Ahead and Win

The Center for Sales Strategy

The advertising game for traditional media is changing and evolving. Some type of revolution needs to take place on your sales team in order for traditional media companies to stay in the game. In this case, change is not a good thing. It’s time for a revolution on your sales team.

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. Your company’s opportunity to re-engage just went up exponentially.

Salesperson leaving the company? Commissions due?

Jeffrey Gitomer

Some companies have pay problems with departing salespeople. Know your company's policy. Compliment your old company or say nothing. What the employer will provide (training, benefits, office, advertising). Copies of my Company and Personal Mission Statements.

K-Mart's advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Related Stories K-Mart’s advertising vs marketing Five Ways to Use Testimonials to Generate Leads Using Your Customer’s Language – Real Tales of Caution.

Should You Buy Premium LinkedIn Accounts For Your Team?

Sales Benchmark Index

You are a progressive Sales VP in a medium size company. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting You know how hard it is for your reps to prospect today.

K-Mart’s advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Are your customers having a good experience with your company?

Does Your Small Business Blog Make Your Company Money?

The Pipeline

This is an advertisement for a person or company that is permanent on your site. You may want to consider sponsorships from companies that are in a related field. There are other similar ad companies, as well. Guest Post – Megan Totka.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened


Make no mistake it was mine to own, but in many ways my entry into the company created an opportunity to give them cover to explore a hypothesis that had long been brewing. Really, for any advertisers. I want to be upfront, this isn’t a hero’s tale.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

Companies Must Care How Revenue is Earned


Consider how companies have hyped their revenue machismo, while sweeping their ethical dirt under the rug. In its 2016 annual report , 21st Century Fox, parent company of Fox News, wrote, “The Fox News Channel, under new leadership, is stronger than ever, and is on track to have its highest rated year in its 20-year history. Companies get away with it because marketers know the power of the word revenue. Public companies own themselves.

Telaria Ushers In The First CTV-Era Winter Olympics by Launching Exclusive, Programmatic Global Private Marketplace Video Packages


NYSE:TLRA), a leading video monetization software company, today announced that it is offering an exclusive Winter Olympics Private Marketplace package (PMP), consisting of curated Live and On-Demand video inventory from broadcasters and publishers […].

Sales Compensation Plans: How Much Do Salespeople Make at Top Tech Companies?


How much do top tech companies structure their sales compensation plans? We analyzed the compensation packages at tech companies known to be aggressively hiring salespeople. Some of our key findings: Compensation can vary wildly between different tech companies.

Are (Lack of) Results Due to the Salesperson or the Company?

Understanding the Sales Force

Whether your salespeople are under performing or doing well, are they responsible or is it your company, culture, advertising or offering that is responsible? Using data from the 600,000 plus salespeople and sales managers that OMG has assessed, we know that the salespeople working for industry leaders do well because of their company's reputation, advertising and their offerings. Understanding the Sales Force by Dave Kurlan I'll open with a baseball analogy.

Using Consultative Sales to Close Fortune 100 Companies

Bryan has been responsible for selling into Fortune 100 & 250 companies while at Crowdtap and has shared his best practices for using a consultative sales strategy. The ins-and-outs of selling to Fortune 100 & 250 Companies. Selling Through Fortune 100 & 250 Companies.

How to Find and Cultivate Prospects That Fit Your Business

Anthony Cole Training

Today, our customers are bombarded with sales, marketing, and advertising pitches from companies all hoping to win their business. They’re overwhelmed, or, in most cases, they simply tune us out.

Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. Sometimes, we all like to be catered to- targeted very specifically.

Companies Dedicate 2x More to Marketing Than IT

The ROI Guy

According to MarketingSherpa's B2B Marketing Spending Benchmark Survey, large organizations dedicate on average 6% of revenues to marketing spend, including advertising, digital marketing, marketing services and internal labor expenses / costs. The analysts from MarketingSherpa indicate that "For companies of all sizes, a decline in revenue has resulted in marketing budget reductions and a shift to more cost-efficient digital tactics, such as email, search and social media.

Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

This role will need to be THE company’s industry thought leader. If done correctly, the company and its sales people will be percieved as a go to resource for critical, strategic decisions customers and prospects make around your products and services. Create a “company college” or resource page on the website and load it up with useful industry information and resources; videos, ebooks, white-papers, links, book recommendations, webinars, podcasts etc.

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Don’t Let Your Sale Become a Victim of Commoditization

Janek Performance Group

Many companies and advertisers are often competing in a race to the bottom, with constant reminders that they are offering the lowest prices - or that they are willing to match prices from the competition to gain your business.

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc. As entrepreneurial high growth companies like the Inc 5000 are the engine to create jobs and fuel the economic recovery, we are proud to be amongst those recognized for our achievements.”

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?


If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management. Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return.

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The Crucial Selling Skill That Nobody Talks About

Understanding the Sales Force

Earlier this week I received an unsolicited email from the founder of a company who introduced himself and asked me to try his new tool for speakers. Unlike most, this particular email was actually formatted and the sender signed his complete name, title and company.

OpenSymmetry Named in the First-Ever Inc. Best Workplaces Awards


s inaugural 50 Best Workplaces, the first such measurement of American companies with up to 500 employees that deploy state-of-the-art techniques to keep their staff happy and productive. To qualify, companies had to be U.S.-based, Magazine Introduces the Inc. Best Workplaces Awards.

Using Referrals and Affiliate Links in Online Business

The Pipeline

In the past, word of mouth was always considered the best form of advertising for business. Another way that companies have been able to generate revenue from word of mouth type advertising is through referral and affiliate programs. The Pipeline Guest Post - Megan Totka.

First Direct Lending Achieves Rapid Growth with Velocify


Before opening, First Direct Lending had planned to use a proprietary lead management system, but from past experience, Mike knew that optimizing a homegrown solution would require extensive IT resources – something a new company simply couldn’t afford.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. In my experience, the companies with the best strategies are making the most of both types of marketing. Consider these perks of focusing on online advertising and sales: • Less Expensive.

Leads are Hard 


According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

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BambooHR Makes the Switch to Velocify Pulse


As a result of working smarter, BambooHR was able to significantly improve production and double the size of its SDR team to support the company’s continued growth.

Guaranteed Rate Rises to the Top with Velocify


Without actionable performance insights, they struggled with inefficient processes and lost opportunities – something a growing company in an extremely saturated industry simply could not afford.

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Companies will take you more seriously and you’re able to introduce your brand more effectively.

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Sales Excellence: How to Close Anything and Everything in Any Vertical

Understanding the Sales Force

It wasn't a promotion for my company. Thousands of companies deliver seminars and training programs to help salespeople develop their closing skills.

Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). For those who buy and sell digital advertisements, engagement and effectiveness are both required. No one digital marketing company has all the answers.

Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

Sales Benchmark Index

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. This time, they added a 30 second video ad format to their advertising platform. This is ideal for emerging companies in the $10M - $100M range. Company Size. Company Name. "GE"

#1 Way Salespeople Destroy Profit | Sales Motivation and Sales.

The Sales Hunter

It’s time to get control of the #1 thing salespeople do on a regular basis to hurt themselves and their company. I don’t believe it’s a lack of closing, prospecting or any other skill that most salespeople would say is the #1 way they are hurting themselves and their company. Leave that to your marketing or advertising department. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking.

Is Cold Calling Really the Problem?


Far too often companies spend large amounts of money on websites, advertising, branding and marketing campaigns, yet when those campaigns generate an incoming lead, they fail to deal with it properly! They fail to invest in the most critical part

Looking For Your First Job? Consider A Job In Sales

John Barrows

These skills are relevant and helpful in all kinds of personal situations throughout life including dating, buying a car, getting a job, and starting a company. Use these tools to find your sales tribe: peers, companies, prospects, whatever.

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How Your Brand Ambassadors Can Help You Sell More - Even Online!


The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more skilled at tuning out information they don’t want to see, and thus business promotional strategies must change. Field Marketing