50+ Statistics About LGBTQ+ Representation in Advertising


In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. 69% of LGBT respondents say that they enjoy inspirational LGBT-themed advertising ( source ).

The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. Guest Post – Megan Totka.

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising?

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. Your company’s opportunity to re-engage just went up exponentially.

UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth

Sales Benchmark Index

There are quite a few buzzwords in the customer sphere. Two of the big ones relate to experiences – user and customer. Although User Experience (UX) and Customer Experience (EX) are unique, they must work together for your organization to.

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

Salesperson leaving the company? Commissions due?

Jeffrey Gitomer

Some companies have pay problems with departing salespeople. Know your company's policy. Compliment your old company or say nothing. What the employer will provide (training, benefits, office, advertising). Copies of my Company and Personal Mission Statements.

6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement.

Should You Buy Premium LinkedIn Accounts For Your Team?

Sales Benchmark Index

You are a progressive Sales VP in a medium size company. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting You know how hard it is for your reps to prospect today.

K-Mart's advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Related Stories K-Mart’s advertising vs marketing Five Ways to Use Testimonials to Generate Leads Using Your Customer’s Language – Real Tales of Caution.

Appointment Setting Companies


Appointment Setting Companies. When you search appointment setting companies you get over 63 million results! That number stops many companies right in their tracks. We’ve also linked to case studies for each of the appointment setting companies as well!

Does Your Small Business Blog Make Your Company Money?

The Pipeline

This is an advertisement for a person or company that is permanent on your site. You may want to consider sponsorships from companies that are in a related field. There are other similar ad companies, as well. Guest Post – Megan Totka.

5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Here are six companies that have made excellent use of data in building their creative marketing strategies: Netflix.

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6 of the Worst Branding Mistakes Your Company is Making


And if your company’s branding misses the mark, the repercussions can ripple through your entire organization. If your company produces and sells products, you likely know who you’re selling to. Unfortunately, this branding mistake is one of the most common among B2B companies.

K-Mart’s advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Are your customers having a good experience with your company?

Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)


Most notably, companies have rebranded their corporate social media profiles to feature rainbow colored logos, cover photos, products, and entire rainbow themed campaigns as a presumed tribute to the Pride flag. Do I want my company to seem like a safe space or ally?

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

Companies Must Care How Revenue is Earned


Consider how companies have hyped their revenue machismo, while sweeping their ethical dirt under the rug. In its 2016 annual report , 21st Century Fox, parent company of Fox News, wrote, “The Fox News Channel, under new leadership, is stronger than ever, and is on track to have its highest rated year in its 20-year history. Companies get away with it because marketers know the power of the word revenue. Public companies own themselves.

How B2B Companies Can Align Sales and Marketing


Whether a company is B2C or B2B, marketing has moved into cyberspace. Because even companies/businesses that are searching for products or services begin those searches online. One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. When sales and marketing teams are aligned, companies report as much as 36% higher customer retention.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened


Make no mistake it was mine to own, but in many ways my entry into the company created an opportunity to give them cover to explore a hypothesis that had long been brewing. Really, for any advertisers. I want to be upfront, this isn’t a hero’s tale.

Telaria Ushers In The First CTV-Era Winter Olympics by Launching Exclusive, Programmatic Global Private Marketplace Video Packages


NYSE:TLRA), a leading video monetization software company, today announced that it is offering an exclusive Winter Olympics Private Marketplace package (PMP), consisting of curated Live and On-Demand video inventory from broadcasters and publishers […].

The Ultimate Guide to Business Development and How It Can Help Your Company Grow

Hubspot Sales

Imagine working for a company without any employees dedicated to growing and developing the business. That’s why companies establish business development practices and hire employees to focus on these tasks (among others) to help them grow. Sponsorship and advertisement.

Sales Compensation Plans: How Much Do Salespeople Make at Top Tech Companies?


How much do top tech companies structure their sales compensation plans? We analyzed the compensation packages at tech companies known to be aggressively hiring salespeople. Some of our key findings: Compensation can vary wildly between different tech companies.

Are (Lack of) Results Due to the Salesperson or the Company?

Understanding the Sales Force

Whether your salespeople are under performing or doing well, are they responsible or is it your company, culture, advertising or offering that is responsible? Using data from the 600,000 plus salespeople and sales managers that OMG has assessed, we know that the salespeople working for industry leaders do well because of their company's reputation, advertising and their offerings. Understanding the Sales Force by Dave Kurlan I'll open with a baseball analogy.

Using Consultative Sales to Close Fortune 100 Companies


Bryan has been responsible for selling into Fortune 100 & 250 companies while at Crowdtap and has shared his best practices for using a consultative sales strategy. The ins-and-outs of selling to Fortune 100 & 250 Companies. Selling Through Fortune 100 & 250 Companies.

7 Reasons to Use Localization in Your Digital Strategy

Nimble - Sales

More companies are reducing spending on traditional advertising in order to spend more on digital marketing efforts. For one, customers are finding traditional advertising less compelling.

How to Find and Cultivate Prospects That Fit Your Business

Anthony Cole Training

Today, our customers are bombarded with sales, marketing, and advertising pitches from companies all hoping to win their business. They’re overwhelmed, or, in most cases, they simply tune us out.

Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. Sometimes, we all like to be catered to- targeted very specifically.

Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

This role will need to be THE company’s industry thought leader. If done correctly, the company and its sales people will be percieved as a go to resource for critical, strategic decisions customers and prospects make around your products and services. Create a “company college” or resource page on the website and load it up with useful industry information and resources; videos, ebooks, white-papers, links, book recommendations, webinars, podcasts etc.

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How to Find and Cultivate Prospects That Fit Your Business

Anthony Cole Training

Today, our customers are bombarded with sales, marketing, and advertising pitches from companies all hoping to win their business. They’re overwhelmed, or, in most cases, they simply tune us out.

Top Lead Generation Statistics for 2018


Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Lead generation from LinkedIn was successful for 65% of B2B companies ( source ).

Companies Dedicate 2x More to Marketing Than IT

The ROI Guy

According to MarketingSherpa's B2B Marketing Spending Benchmark Survey, large organizations dedicate on average 6% of revenues to marketing spend, including advertising, digital marketing, marketing services and internal labor expenses / costs. The analysts from MarketingSherpa indicate that "For companies of all sizes, a decline in revenue has resulted in marketing budget reductions and a shift to more cost-efficient digital tactics, such as email, search and social media.

What If Your Customers Admire Your Company More Than Your Salespeople Do?

The Brooks Group

If your company is like those that I’ve worked for, it spends huge amounts of money and effort in defining its brand… let’s call it "brand DNA." Advertising, marketing campaigns, mission statements and core values published on the company’s website. All are aimed at accomplishing very critical and difficult tasks – attracting prospects to consider doing business with your company, and reinforcing partnerships with existing customers.

OpenSymmetry Named in the First-Ever Inc. Best Workplaces Awards


s inaugural 50 Best Workplaces, the first such measurement of American companies with up to 500 employees that deploy state-of-the-art techniques to keep their staff happy and productive. To qualify, companies had to be U.S.-based, Magazine Introduces the Inc. Best Workplaces Awards.

Using Referrals and Affiliate Links in Online Business

The Pipeline

In the past, word of mouth was always considered the best form of advertising for business. Another way that companies have been able to generate revenue from word of mouth type advertising is through referral and affiliate programs. The Pipeline Guest Post - Megan Totka.

What You Can Learn from Henry Ford

Grant Cardone

His first two automobile companies had a short-lived history. But Ford kept at it, and even after two failed companies—the Detroit Automobile Company and the Henry Ford Company—he was able to find another financial backer to start yet a 3rd company—the Ford Motor Company.

First Direct Lending Achieves Rapid Growth with Velocify


Before opening, First Direct Lending had planned to use a proprietary lead management system, but from past experience, Mike knew that optimizing a homegrown solution would require extensive IT resources – something a new company simply couldn’t afford.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. In my experience, the companies with the best strategies are making the most of both types of marketing. Consider these perks of focusing on online advertising and sales: • Less Expensive.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?


If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management. Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return.

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Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc. As entrepreneurial high growth companies like the Inc 5000 are the engine to create jobs and fuel the economic recovery, we are proud to be amongst those recognized for our achievements.”