Google Analytics – A Beginner’s Guide

Fill the Funnel

If you have a website or blog, you have undoubtably heard of and most likely installed Google Analytics. Because of this, we end up not taking advantage of the powerful insights available for free from Google Analytics.

How To Track and Validate Website Sales Leads By Marketing Channel

Sales and Marketing Management

For instance, a large segment of online marketers rely on the raw conversion numbers they receive from Google Analytics and other reporting platforms to make crucial decisions about their lead generation websites. Confirm that your website is running Google Analytics. Modify your Google Analytics code to pass the form submission ID to Google Analytics using a custom dimension.

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. 3 Ways to Measure Social Media Success in Google Analytics.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.

How the Growth of SaaS Makes Life More Difficult for Customers and What to Do About It

Openview

For example, I’d often get calls from prospects asking “So wait, how are you different from Google Analytics?”. You can’t do anything like that with Google Analytics!”.

Proven Ways to Analyze Website Visitor Data

Connext Digital

Website analytics can provide insightful information about who your visitors are through their demographic data, how they behave on your site, and rate of conversion, among other things. Business owners use tools like Google Analytics to keep an eye on their metrics and gauge site performance.

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Must-See Sessions at #DF18

LevelEleven

Salesforce Marketing Cloud + Google Analytics 360 Customer Showcase. WHO – Google. WHAT – J oin us to learn what it looks like to build your marketing practice on Salesforce and Google.

From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

As marketers, we have invested heavily in analytics. Marketing spend will increase 198 percent over the next three years, yet the recent CMO survey by Deloitte states that the impact of analytics is modest at best. The one downside of self-service analytics is that it can lead to silos.

The 13 Best Live Chat Software Tools of 2019

Hubspot Sales

And it offers robust chat analytics to help sales teams identify any issues and evaluate agent performance. Plus, you can track the impact of your chat conversations with Google Analytics. The way we interact with people is changing, both in our personal and professional lives.

The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence.

Website Analytics Can Tell You If You Are Winning Or Losing Future Customers

Fill the Funnel

Website analytics can tell you if you are winning or losing future customers. Whether an individual blog or a business website, understanding website analytics is a crucial skill. Here are some of the important numbers you should be watching in your web analytics.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened

Nutshell

Alongside that program we were also running a very effective re-marketing campaign via the Google display network, driven primarily by the traffic generated from these and our Facebook campaigns. I want to be upfront, this isn’t a hero’s tale.

The First Step for Online Sales Leads Generation

Increase Sales

If you are unsure as to the results generated from your website, there are a plethora of tools to assist you including: Google Analytics (download from Google). Technology has expanded the opportunities for small business online sales leads generation.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Follow John Koehler on Google+.

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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something. We also recommend that you use Google Analytics to look into your top referrers.

Snake Oil Salesmen Are Alive and Very Busy

Increase Sales

Fast forward to the 21st century and once again we have similar snake oil salesmen selling “guarantees” to small business owners when it comes to securing page one on Google. Sales Training Coaching Tip: Google does not like duplicate content.

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What Is Missing in Most Sales Proposals

Increase Sales

With website traffic, the desired results are easily tracked either through Google Analytics or other internal analytic programs. Sales Training Coaching Tip: CPanel is a great analytic tool that can be embedded on the backside of your website.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. The modern B2B customer journey is more complex and multilayered than ever before.

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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Google’s demographic and interests will come in handy in providing this information. Google Analytics will help you get information on how many people visited your content and how much time they spent there. Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly.

One Chart to Compel the CSO to Implement Your Sales Strategy

Sales Benchmark Index

Insert : Google’s Motion Chart Gadget. Google’s Motion Chart Gadget is a data presentation tool. It is a mix between an Excel chart and PowerPoint presentation and can be found in Google Analytics. What are the benefits of using Google’s Motion Chart Gadget?

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

Use a tool like Google Analytics to track and measure. Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. One common theme has emerged.

How We Drove a 163% Conversion Rate Increase with Sugar

SugarCRM

We know through integrations we have in place between Sugar, Marketing Automation and Google Analytics that a vast majority of our conversions happen within a 72-hour window of someone’s first visit to our website. None of what I’m describing above would be possible without Sugar’s flexible CRM platform that enables custom integrations with the tools you use today: Marketing Automation, BI, Web Analytics and more.

9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas.

Heat Map Magic

Fill the Funnel

Using Google Analytics provides terrific insight but that alone only gives you numbers, percentages and links that they visited. Want to improve results from your website? Heat maps provide amazing insight into what your site visitors are doing on your site and what actions they take.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment.

5 Steps to Better Conversion Rate Optimization

SugarCRM

We’ve built a killer integration between our CRM (Sugar of course) and Google Analytics that allows us to run sophisticated CRO tests designed to drive not only better form conversion rates, but ultimately more pipeline for our friends in Sales. In addition to Google Anaytics, Crazy Egg and Hotjar are two tools we use to better understand our user journeys. At SugarCRM marketing we spend a significant amount of time on conversion rate optimization. What is it?

Sales Hacker is Seeking a Full-Time Content Marketing Manager

Sales Hacker

Bonus if you have experience using Ahrefs, SEMrush, Google Analytics, Yoast, Google Search Console, Asana, WordPress, and BuzzSumo.

Scaling Your Business: 6 Stages You Need to Know

Hubspot Sales

Skok also advises regularly checking your initial lead source on Google Analytics. Scaling Your Business: 6 Essential Steps. Identify Milestones. Focus on Risk Reducers. Increase Bookings. Find Your Ideal Customer. Optimize for the Buyer. Don't Hire Salespeople Too Early.

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How to Create a Winning Business Development Strategy: The Beginner’s Guide

DocSend

It’s worthy of note that equipping Google Analytics with the ability to measure and track such traffic and conversion data is fully possible, but may require the use of an expert.

How To Create Smarter Sales Communication

Fill the Funnel

When trying to explain how Tellwise is different, I explain it as a converged communication platform of email, messaging and analytics. The analytics of Google Analytics. What is the most inefficient part of the sales process?

5 Free Online Sales Tools to Empower Your Sales Team

Sales and Marketing Management

These connect with tools like Salesforce and Google Analytics, allowing you to find more valuable information to close the sale. Author: Jessica Thiefels Your sales team is a digital workforce, 81 percent of which use tools to identify new leads. Empower them by providing your team with tools that they can use and customize for their own workflow and preferences.

Five Sales Certifications to Help Advance Your Career

CloserIQ

Google. Tools like Google Analytics and Google AdWords are indispensable for online demographic research. Where a career in sales is concerned, on-the-job experience is only part of the equation. How attractive your resume is to recruiters is as much a matter of the certifications you hold as it is how long you’ve been in the field.

How Salespeople Can Make Videos Quickly and Easily for Social

Hyper-Connected Selling

or Google Analytics tags). When I’m speaking to sales teams on the power of sharing content online, one of the most common responses I get is: “How am I going to find the time!”

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How to stop losing customers in your sales funnel to your competitors

DocSend

Well, the guys at Google are smart marketers. So they created the “Goal” feature in Google Analytics. Are you losing customers in your sales funnel? Getting prospects into your sales funnel is good.

Attitude And It’s Impact On Your Success

Fill the Funnel

Twitter account, Facebook, Google+ are all there but not connecting back to her universally. Things like Google’s Webmaster Tools that help authenticate who you are and what belongs to you. Attitude impacts every aspect of your life.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Google Webmasters. Google Analytics.

The 33 Best Slack Integrations and Apps for Sales & Marketing Productivity

Sales Hacker

Without further delay, here’s our top Slack integrations and apps for sales and marketing professionals (broken down by category): Analytics. Analytics. Get daily updates on all the metrics you follow on Google Analytics. Slack. Everybody wants a little.

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? Yes, the series takes place well before the Internet and the rise of data analytics. It’s no secret, data has revolutionized marketing.

The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. Technically speaking from Google Analytics, “Other” is basically a catchall for unidentified sources. Kaizen.