5 Google Analytics Access Questions and Answers

The Center for Sales Strategy

By facilitating digital training in many workshops, there are several conversations around Google Analytics and how it can be used to sell the results of a campaign – some are more in-depth and hands-on, while others are more introductory based on the workshop. Keep reading for answers to the five most frequently asked questions and objections heard when discussing Google Analytics.

Google Analytics – A Beginner’s Guide

Fill the Funnel

If you have a website or blog, you have undoubtably heard of and most likely installed Google Analytics. Because of this, we end up not taking advantage of the powerful insights available for free from Google Analytics. This 44 page guide steps you through everything from creating your free Google Analytics account, to adding your website(s) URL, to setting up the key settings, dashboards and more.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps. 3 Ways to Measure Social Media Success in Google Analytics. 4 Google Analytics Goal Types that are Critical to Your Business.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. I went to Google Analytics to get those numbers, but I quickly got overwhelmed. Just looking at a blank page in Google Docs can kill your productivity.

Cross-Domain Tracking: A Guide to Tracking Visitors Across Multiple Websites

LeadBoxer

One Domain Tracking For businesses with one domain, such as www.example.com, Google Analytics has made it simple and free to install a tag so that you can monitor data like: Pageviews Unique visitors Average session duration Acquisition The flow of traffic between pages You can even see what specific businesses are viewing a site thanks to Google’s ISP identification. Google Analytics Setting up a Google Analytics tag for one domain is pretty straightforward.

The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Today’s blog post will show you how to use web analytics to improve your recruiting strategy.

What’s The Limit on Technology Adoption?

Zoominfo

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. As companies scale, they need lead routing, social media analytics, CRM systems, and more.

How To Use Personas For Better Marketing

Zoominfo

Using things like Google Analytics to identify peak engagement rates, you can judge what time your campaigns will reach the most buyers. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning.

How to Use Intent Data to Drive Sales

LeadBoxer

You can identify some of these accounts for free by digging into your Google Analytics. Simply access the Network Report within the dashboard, assuming you already have Google Analytics connected to your site.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?),

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Platforms like Google Analytics allow you to create unique attribution models, where you assign a custom attribution to each touchpoint that lead to an eventual conversion. The modern B2B customer journey is more complex and multilayered than ever before.

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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular.

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

With customer data platforms, you can incorporate your social media analytics, CRM or customer relationship management data , marketing automation platform, website analytics along with other user data sources to create an integrated client profile for reporting and segmentation.

7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Simply put, your site needs to rank among the top websites that Google or other search engines list on the search engine result pages (SERPs) for the keywords you’ve optimized in your web content. Check your visibility on Google. Google Analytics.

What lies ahead

Sales and Marketing Management

think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Google is aiming for 60% of digital advertising spend to go to programmatic advertising by the end of 2020.

The Modern Marketer’s Guide to Micro-Moments

Zoominfo

According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something. Use Google Analytics to identify the different search queries that currently lead visitors to your website. We also recommend that you use Google Analytics to look into your top referrers.

Website Activity: The Tools and Tactics to Track It

Hubspot

Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. That's why Google has an entire certification academy dedicated to how to make effective use of the platform. Remember middle school science fairs?

How the Growth of SaaS Makes Life More Difficult for Customers and What to Do About It

Openview

For example, I’d often get calls from prospects asking “So wait, how are you different from Google Analytics?”. You can’t do anything like that with Google Analytics!”. When I was the sales leader at ion interactive, even our smartest customers sometimes asked me questions that, at the time, seemed pretty clueless. In my head (though thankfully never out loud) I’d be screaming: “I just told you! We’re nothing like them.

The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Its share in overall traffic is decreasing as Google finds new ways to attribute traffic (e.g.,

Top 5 Trends at Dreamforce 2019

LevelEleven

According to Salesforce, Einstein gives every employee instant access to smart insights within Salesforce records and apps by enhancing them with AI-powered analytics.

6 Tips to Build a Better Career Page for Your Organization

Zoominfo

Pay attention to website analytics: Google Analytics and other free tools can help you measure the performance of your career page using a number of important metrics. If you haven’t used web analytics in the past, be sure to check out the following post: The Recruiter’s Guide to Web Analytics. In today’s digital world, recruiters use a variety of platforms for candidate sourcing.

The top 10 skills every digital marketer should have

Nutshell

Marketing analytics. Google Docs for composing the post, working collaboratively, and sharing back and forth with an editor The notes app , (yes the one on your phone), Notepad , or any other plaintext editor for brainstorming and forming talking points leading up the composing a draft.

7 Ways To Optimize Your Sales Funnel To Max Out Conversions

Crunchbase

Create goals in Google Analytics. Doing this in Google Analytics will help you track your goals methodically. When the search results come up in Google, they will usually be directed to a landing page.

7 Examples of Effective B2B Unique Selling Propositions

Zoominfo

They ensure fast turnaround and full integration with WordPress and Google Analytics. It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. You can use Google analytics to see how many clicks you have got from facebook.

30 Mailchimp Integrations for Marketing & Sales Teams

LeadBoxer

Leadfeeder Source Leadfeeder leverages the power of Google Analytics to help you identify who exactly is visiting your website. Google Analytics Source Google Analytics is perhaps the analytics platform that most businesses are familiar with using.

Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

This includes data you collect using visitor analytics software such as Google Analytics , your CRM, or any other technology you use on your site or in your marketing efforts to collect identifiable user data.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google.

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How to Identify Website Visitors: A Complete B2B Sales Guide

LeadBoxer

There are free tools that can help you do this, such as Google Analytics, but it’s also possible to take it a step further and learn how you can contact those visitors and which visitors are likely to become a customer. What Website Visitor Information is Available Google Analytics does a great job at showing a snapshot of a website’s overall performance. This is found under the Audience category and the Technology sub-category in the Google Analytics menu.

How to Best Utilize Sales Technology for Optimal Results

Pipeliner

Through the ability to manage customer relationships, conduct market research, and explore the analytics of your business, you can create a sales model that brings you optimal results. Analytics. Here’s how you can use analytical tools for optimal success: Make use of built-in insights.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. If you paused but just aren’t sure where to start, the following will provide some tips on how to move forward.

What is SEO content writing?

Nutshell

Search engine optimization, or SEO, is the process of tailoring your website and content to get more organic traffic from search engines, like Google , Bing , or that cool tree-planting search engine Ecosia. Pro tip: Once you’ve got your topic picked out, type it into Google as a question.

Website Analytics Can Tell You If You Are Winning Or Losing Future Customers

Fill the Funnel

Website analytics can tell you if you are winning or losing future customers. Whether an individual blog or a business website, understanding website analytics is a crucial skill. Your website analytics can tell you whether people understand what you’re offering, whether people like your brand and whether or not your website is helping you make money. Google Analytics is the first tool that you should have installed and be reviewing on a minimum of once per month.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page). Google Webmasters.

Leadfeeder vs Lead Forensics vs LeadBoxer

LeadBoxer

Integrations: Different softwares integrate with tools you already use like Google Analytics, CRM solutions, Sales Solutions, Email Management Platforms, Collaboration Tools, etc. This software integrates with Google Analytics to identify the companies that visit your site and how they engage with your pages. The LeadBoxer team has more than a decade of analytics and software development experience.

Can Artificial Intelligence Solve All of Your B2B Sales Problems?

Accent Technologies

According to Andrew Moore, VP of AI at Google Analytics, “AI is currently very, very stupid. Join us for a webinar alongside our guest, Forrester’s senior analyst covering artificial intelligence and advanced analytics Kjell Carlsson, Ph.D., The hype of Artificial intelligence is everywhere. The ability to analyze enormous amounts of data is undeniably alluring. It’s being applied to software as a catch-all solution but is it living up to its transformative potential?

How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

You can incorporate your site information from Google Analytics, including page views and rank and number of unique visitors. Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. This is not an easy task, but if successful, it can lead to a profitable, long-term collaboration with the best partners.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

Free tools like Google Analytics enable marketers to track multiple touchpoints and even create custom attribution models that let users assign attribution to individual channels. In fact, Google reports that a majority of online consumers who use multiple devices start their purchase on a smartphone and complete it on a PC or tablet ( source ). . It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond.

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From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

As marketers, we have invested heavily in analytics. Marketing spend will increase 198 percent over the next three years, yet the recent CMO survey by Deloitte states that the impact of analytics is modest at best. Here lies the marketing dilemma: to gain actionable insights into marketing performance and the expected impact of future investments our analytics must evolve. We found this to be the hardest part of switching from operational efficiency to analytical insight.