Google Analytics – A Beginner’s Guide

Fill the Funnel

If you have a website or blog, you have undoubtably heard of and most likely installed Google Analytics. Because of this, we end up not taking advantage of the powerful insights available for free from Google Analytics.

How To Track and Validate Website Sales Leads By Marketing Channel

Sales and Marketing Management

For instance, a large segment of online marketers rely on the raw conversion numbers they receive from Google Analytics and other reporting platforms to make crucial decisions about their lead generation websites. Confirm that your website is running Google Analytics. Modify your Google Analytics code to pass the form submission ID to Google Analytics using a custom dimension.

From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

As marketers, we have invested heavily in analytics. Marketing spend will increase 198 percent over the next three years, yet the recent CMO survey by Deloitte states that the impact of analytics is modest at best. The one downside of self-service analytics is that it can lead to silos.

The First Step for Online Sales Leads Generation

Increase Sales

If you are unsure as to the results generated from your website, there are a plethora of tools to assist you including: Google Analytics (download from Google). Technology has expanded the opportunities for small business online sales leads generation.

Must-See Sessions at #DF18


Salesforce Marketing Cloud + Google Analytics 360 Customer Showcase. WHO – Google. WHAT – J oin us to learn what it looks like to build your marketing practice on Salesforce and Google.

Snake Oil Salesmen Are Alive and Very Busy

Increase Sales

Fast forward to the 21st century and once again we have similar snake oil salesmen selling “guarantees” to small business owners when it comes to securing page one on Google. Sales Training Coaching Tip: Google does not like duplicate content.

Google 277

What Is Missing in Most Sales Proposals

Increase Sales

With website traffic, the desired results are easily tracked either through Google Analytics or other internal analytic programs. Sales Training Coaching Tip: CPanel is a great analytic tool that can be embedded on the backside of your website.

9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened


Alongside that program we were also running a very effective re-marketing campaign via the Google display network, driven primarily by the traffic generated from these and our Facebook campaigns. I want to be upfront, this isn’t a hero’s tale.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How


Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment.

Website Analytics Can Tell You If You Are Winning Or Losing Future Customers

Fill the Funnel

Website analytics can tell you if you are winning or losing future customers. Whether an individual blog or a business website, understanding website analytics is a crucial skill. Here are some of the important numbers you should be watching in your web analytics.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Follow John Koehler on Google+.

ROI 264

5 Free Online Sales Tools to Empower Your Sales Team

Sales and Marketing Management

These connect with tools like Salesforce and Google Analytics, allowing you to find more valuable information to close the sale. Author: Jessica Thiefels Your sales team is a digital workforce, 81 percent of which use tools to identify new leads. Empower them by providing your team with tools that they can use and customize for their own workflow and preferences.

Go Google Me – An Interview with Fred McMurray

Increase Sales

“Go Google Me” probably should be the mantra of Fred McMurray with three daughters and no sons. Using ISP analytics is probably better than Google analytics. Marketing bestsales practices content marketing Fred McMurray go google increase sales sales results sales training coaching snake oil salesmen social media marketing strategy

Google 174

Scaling Your Business: 6 Stages You Need to Know

Hubspot Sales

Skok also advises regularly checking your initial lead source on Google Analytics. Scaling Your Business: 6 Essential Steps. Identify Milestones. Focus on Risk Reducers. Increase Bookings. Find Your Ideal Customer. Optimize for the Buyer. Don't Hire Salespeople Too Early.

Funnel 108

Software Tools Every CFO Wishes They Had


The objective is to have advanced communication and analytical skills with forward-thinking collaboration. It also makes the company more competitive as low-level tasks get completed quickly and accurately so that CFOs can spend more time on higher-level analytics and business development.

One Chart to Compel the CSO to Implement Your Sales Strategy

Sales Benchmark Index

Insert : Google’s Motion Chart Gadget. Google’s Motion Chart Gadget is a data presentation tool. It is a mix between an Excel chart and PowerPoint presentation and can be found in Google Analytics. What are the benefits of using Google’s Motion Chart Gadget?

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

Use a tool like Google Analytics to track and measure. Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. One common theme has emerged.

Sales Content is Your Friend


Look into when and where your audience is viewing your content and plan ahead by adding your potential content strategy into a project management tool with due dates, dependencies, and analytics (click here for great project management tool recommendations). Try using an analytics service, such as Google Analytics, which can tell you how many page views your website has received, what your audience is clicking on and how long they’re spending on your site.

Heat Map Magic

Fill the Funnel

Using Google Analytics provides terrific insight but that alone only gives you numbers, percentages and links that they visited. Want to improve results from your website? Heat maps provide amazing insight into what your site visitors are doing on your site and what actions they take.

The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning


To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. Technically speaking from Google Analytics, “Other” is basically a catchall for unidentified sources. Kaizen.

How to stop losing customers in your sales funnel to your competitors


Well, the guys at Google are smart marketers. So they created the “Goal” feature in Google Analytics. Are you losing customers in your sales funnel? Getting prospects into your sales funnel is good.

The 33 Best Slack Integrations and Apps for Sales & Marketing Productivity

Sales Hacker

Without further delay, here’s our top Slack integrations and apps for sales and marketing professionals (broken down by category): Analytics. Analytics. Get daily updates on all the metrics you follow on Google Analytics. Slack. Everybody wants a little.

How To Create Smarter Sales Communication

Fill the Funnel

When trying to explain how Tellwise is different, I explain it as a converged communication platform of email, messaging and analytics. The analytics of Google Analytics. What is the most inefficient part of the sales process?

The 15 Best Bots for People Who Work in Sales

Hubspot Sales

Google Calendar. You can also ask questions, such as, “What is Google Pixel 2?”. It connects to HubSpot, Google Analytics, and other databases to give you instant answers. Platforms: Facebook Messenger, Skype, Slack, Email, Google Calendar. 10) Google Calendar.

Skype 103

Attitude And It’s Impact On Your Success

Fill the Funnel

Twitter account, Facebook, Google+ are all there but not connecting back to her universally. Things like Google’s Webmaster Tools that help authenticate who you are and what belongs to you. Attitude impacts every aspect of your life.

8 Best Practices for Using Google AdWords


Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Sales Ethics: Technology and Emotional Manipulation


Searching for interesting products, customers leave all sorts of digital footprints that you can discover with Google Analytics. Sales business is tough and most agents would do anything to win over a customer, despite the widely-accepted International Code of Ethics for Sales and Marketing. In the abundance of brands, products, and services, it’s easy to cross the line and exercise manipulation practices to improve your sales results.

Dashboard Helps to Get a Handle on All Your Social Web Activities

Fill the Funnel

You are viewing information from Google Analytics on the left hand side-also fully customizable as to what you want to view such as visits, clicks, times and anything else that Google is tracking for you.

Guest Article:How the internet has transformed business marketing

Jonathan Farrington

Google ads. Another popular marketing tool incorporates Google’s ad sense’ and ‘ad words’. Businesses like this model because the Google analytics tool allows them to analyse their website customers and any potentially interested parties that visit.

Invesp: “Lies, damned lies, and statistics”

Jonathan Farrington

I felt compelled to share my Google Analytics reports with him – even though he accepted my word – but why should I need to do that? This is the real point: Anyone conducting a Google search for “Top Sales Blogs” is going to find Invesp – and given all the mis-information, could well make incorrect decisions about you, me, our blogs, our visitor numbers and even our standing in the “blogosphere” – is that fair?

Landing Pages Without The Wait – Unbounce

Fill the Funnel

3rd Party Integration With editing, publishing, testing and analytics built right into Unbounce you can run your whole campaign from a centralized place. Theyve already hooked in MailChimp , Google Analytics , Salesforce , Hubspot and more. Sales is a fast-paced environment.

36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Your results can easily be pushed to some of the most popular tools, including MailChimp, Salesforce, and Google Sheets. Purple WiFi Analytics.

The ultimate sales guide to setting and discussing pricing


buy some search traffic to your offering (Google Adwords). measure the traffic to your offer and the conversion rate (Google Analytics). Estimated reading time: 24 minutes. There’s an old joke in sales about selling products at a loss but making it up on volume.