Sales and Marketing Management
MARCH 5, 2024
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 22, 2024
Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.
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Sales and Marketing Management
NOVEMBER 17, 2022
Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 4, 2024
With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Sales and Marketing Management
DECEMBER 18, 2023
Misalignment between sales and marketing continues to drag on performance of these crucial functions. Here's how to get them working together. The post Marketing and Sales Still Aren’t Aligned appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 19, 2022
The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. How a few small marketing and sales changes can make a big revenue difference.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
Speaker: Joe Apfelbaum, CEO of Ajax Union
You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!
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