How to Make Marketing Scientific

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

How to Implement Account Based Marketing

Sales Benchmark Index

Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017.

How to Inject Science Into Your Marketing

Sales Benchmark Index

Marketing Strategy Podcast

How to Write Effective LinkedIn Messages

Sales Benchmark Index

Article Marketing Strategy Sales Strategy business practices connect critical Dan Bernoske effective messages how to linkedin mail message network sales strategy send a message social media worldwide writing guide

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

According to a recent global survey conducted by MIT Technology Review Insights, 90% of companies are deploying AI across some aspect of their customer journey. The first movers are already reaping rewards in terms of efficiency, ability to scale and enhanced customer satisfaction.

How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

More stuff to comb through, more “analysis paralysis,” more time wasted. But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development.

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How to Move from Marketing Strategy to Execution

Sales Benchmark Index

Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution. If you prefer to watch a video of.

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

The road to landing your product or service in customers’ hands is not a direct route. There is much twisting and turning along the way to close-won. Taking control of each step helps to better evaluate and scope your needs. Have you made your 2018 marketing plan yet?

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Stop the CFO from Pillaging Your Marketing Budget

Sales Benchmark Index

Marketing departments no. The days of Don Draper and Mad Men are gone. A profession that once revolved around big ideas, attractive models, and generating a buzz has transformed. It’s now about big data, predictive models, and generating a buck.

How to Earn Brand Preference with Your Content Marketing

Sales Benchmark Index

Corporate Strategy Marketing Strategy SBI for SMB Video b2b marketing brand preference ceo content marketing

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!)

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. An alternate to this has been emerging in recent times and is becoming increasingly popular among B2B organizations.

How to Pinpoint Your Market’s Sweet Spot

Sales Benchmark Index

Should you cover the entire market or double down on your sweet spot? You are on the hook to. Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationYou’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next.

How to Improve Your Marketing Campaign Execution

Sales Benchmark Index

Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. Let’s refer to this marketing leader as Kathy. ” She paused for a minute to collect her thoughts. They didn’t start the year off well but are on a profound recovery.

How to Earn Brand Preference with Content Marketing

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast b2b brand brand preference Chief Marketing Officer CMO content execution content marketing content marketing budget kathy juve vp marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

Advocate Marketing: How to Leverage Your Biggest Fans for the Biggest Return

Sales Benchmark Index

It’s August and for most Marketing Leads that means the looming pressure of Q4 is right around the corner. In order to hit revenue targets, you’ve been instructed to generate more leads, of better quality, with less money.

Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

Albert Einstein’s famous aphorism originally applied to scientific principles but it’s valuable in many walks of life. For example, as a B2B marketer you want to track revenue attribution. “Everything should be made as simple as possible, but not simpler.”

How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. If you’re having trouble converting leads – or getting leads at all – here’s your simple, three-step process to keep your eye on the ball. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. ABM Success Is the Path to Efficient Growth.

How to Grow Revenues From Existing Customers

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful.

How to Get Sales to Use Your Marketing Content

Sales Benchmark Index

Article Marketing Strategy product marketing sales adoption sales enablement

How to Bridge the Sales & Marketing Divide

Sales Benchmark Index

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. Buyers vary from one to another.

How to Avoid a Marketing Automation Catastrophe

Sales Benchmark Index

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Most marketing department are short-staffed.

How to Mobilize High-Potential Employees and Activate Revenue Growth

Sales Benchmark Index

As you look toward succession planning or assigning resources to key strategic initiatives, the pool of high-potential employees is where most companies look to for resources who can solve. High-potential employees comprise the next generation of leaders within your company.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

How to End the Sales & Marketing Argument

Understanding the Sales Force

So why is it so hard to understand why marketing argues with sales? Dave Kurlan marketing leads lead follow up sales follow upRepublicans and Democrats argue all the time.

How to Restructure Your Marketing Department After a Budget Cut

Sales Benchmark Index

Is your marketing structure the right one? The CEO is cutting the marketing budget. The CEO also wants more from the marketing team. You’re constantly trying to justify expenses and prove the return on marketing investments.

How to become a rich sales geek

Sales 2.0

Testing is for marketing not sales. Does that sentence seem logical to you? It doesn’t to me. The more time I spend in sales and marketing, the more I see overlap between these areas. Meanwhile the majority of sales people still seem to be number-allergic.

How To 273

How to Structure a Modern Marketing Department

Sales Benchmark Index

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? What are the roles you need to fill? Not all marketing departments are created equal.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. 71% of connections engage by replying to messages.

How to Build your 2014 Marketing Strategy

Sales Benchmark Index

You only have one shot to start the year right. To maximize your chances at a successful 2014, you need a good strategy. At a high level, your marketing strategy must be driven by the stated corporate goals. Too often, the sales and marketing leaders work in siloes.

How to Sell Marketing to your CEO

Sales Benchmark Index

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Justifying her marketing spend and showing an ROI on her initiatives. C-Suite Marketing Ignorance was her biggest impediment to success. How do you overcome this bias?

How To Fix Your Marketing Structure Problems

Sales Benchmark Index

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program.

How to Attract New Leads with an Effective Marketing Message

Anthony Cole Training

In today’s world of marketing and sales, a significant key to unlimited leads is a company’s ability to get potential buyers to find them. There is an entire industry dedicated to inbound marketing and one of the leaders in the industry is HubSpot.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. Using the TEXT Function to unlock Picklist Fields.

How to Leverage Field Marketing to Make the Number

Sales Benchmark Index

Field Marketing has become a corrupted role. Sales often under-utilizes their capabilities and Marketing doesn’t provide adequate support. You’ll also find out what to do to correct it. Content Marketing Buyer Persona CMO Resources CMO

How to Boost Your Credibility at a Trade Show

The Sales Heretic

How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.]. Sales credibility marketing prospect seminar trade show tradeshow training workshopA trade show is a challenging sales environment.

Building a Believable Revenue Attribution Model

Sales Benchmark Index

As marketing leader, you step into the CEO’s office with a preview of your presentation for the upcoming strategic planning meeting. You picture the conversation going one of two ways: The CEO congratulates you on speaking his language. Or he.

How to Structure & Coach Your Content Marketing Team

Sales Benchmark Index

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. There will be many moving pieces to your strategy. And many things you will need to think through. You need to create content that your buyer cares about.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel! How to secure organizational buy-in (and cooperation!).