Sales and Marketing Management
MARCH 5, 2024
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
NOVEMBER 17, 2022
Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment. The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management.
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Sales and Marketing Management
DECEMBER 18, 2023
Misalignment between sales and marketing continues to drag on performance of these crucial functions. Here's how to get them working together. The post Marketing and Sales Still Aren’t Aligned appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 22, 2024
Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sales and Marketing Management
MARCH 7, 2024
In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 4, 2024
With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? Larger buying committees. Slow-moving compliance reviews.
Speaker: John Barrows, CEO, JBarrows Sales Training
Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. However, there’s no team better suited to lead that charge than the marketing department.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
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