SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Smooth Sale

JULY 11, 2022

Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. We tell exceptional stories for impact, empowering tech, biotech, healthcare, and professional services companies to increase revenue and profits by attracting their best clients using storytelling and animation. And humans tell stories.

Marketing 78

Marketing B2G Hiring B2C 78

Pipeliner

MARCH 14, 2019

Or consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? I was fired. My ideas were a little too radical for my new bosses. If the answer is yes, we should talk.

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn B2G Government 68

Pipeliner

JUNE 16, 2018

AmtowerOr consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? I was fired. My ideas were a little too radical for my new bosses. If the answer is yes, we should talk.

Ideal Customer Profile 72

Ideal Customer Profile LinkedIn B2G Government 72

Close.io

DECEMBER 23, 2019

B2G sales: How tiny startups can sell to government agencies. This article explores the topic of B2G and how companies of all sizes (even tiny startups) can land large government contracts using the right approach. You'll learn where to find opportunities, how to close government deals, and why B2G is a space ready to be disrupted.

B2G 89

B2G Outbound Government Sales Forecasts 89

Zoominfo

JUNE 24, 2020

On the other end of the spectrum, “How B2G Marketing Campaigns Effect Q2 Sales,” is too niche. Creating a buyer persona and content that aligns with it can help bring in those quality leads. There’s a delicate balance between quantity and quality with content, and it’s up to a brand to decide how that balance is handled.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JUNE 24, 2020

On the other end of the spectrum, “How B2G Marketing Campaigns Effect Q2 Sales,” is too niche. Creating a buyer persona and content that aligns with it can help bring in those quality leads. There’s a delicate balance between quantity and quality with content, and it’s up to a brand to decide how that balance is handled.

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

PandaDoc

JANUARY 17, 2023

Capture planning is particularly important for big projects, such as B2G (business-to-government) agreements or deals with large organizations. To execute the process well, you also need to have all the right tools and systems in place, such as a CRM and a contract management platform.

Closing 52

Closing Proposal Negotiation Analysis 52

Close.io

MAY 20, 2019

Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. What you’re selling will determine how you approach your entire sales process and picking the KPIs that will keep you on track. As always, context is king.

Lead Rank 88

Lead Rank Top of Funnel Lead Scoring Churn 88