Are you in Social Media Denial?

Sales Benchmark Index

This statement covers B2B, B2C and B2G. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology.

Most Salespeople’s LinkedIn Profiles Are Terrible

Pipeliner

AmtowerOr consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? Here’s How To Improve. These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Mostly it’s just egotistical nonsense inside a bland resume.