AmtowerOr consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? Here’s How To Improve. These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Mostly it’s just egotistical nonsense inside a bland resume. MORE

On the other end of the spectrum, “How B2G Marketing Campaigns Effect Q2 Sales,” is too niche. For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey. MORE

Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. If you want to scale your sales team, grow your revenue, and beat out the competition, there’s no question you need to understand data. All the best sales teams in the world run on data. Unfortunately, almost all of them make the same critical mistake. Unlike revenue, more isn’t always better when it comes to sales data. MORE

Or consider how my friend Mark Amtower opens his LinkedIn profile: Do you ever ask yourself why your B2G marketing program has little or no results? These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Mostly it’s just egotistical nonsense inside a bland resume. MORE

B2G sales: How tiny startups can sell to government agencies. This article explores the topic of B2G and how companies of all sizes (even tiny startups) can land large government contracts using the right approach. You'll learn where to find opportunities, how to close government deals, and why B2G is a space ready to be disrupted. Another year is in the books—so it’s time to ready your sales game-plan for 2020. MORE

This statement covers B2B, B2C and B2G. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences. What’s the biggest change in human behavior recently? Broadly, we can confidently say the internet. With a more narrow focus, we can pinpoint social media. MORE

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. Don't let these numbers mislead you though—getting into B2G sales doesn't mean that you have to chase multi-billion dollar deals. How a tiny startup accidentally discovered the B2G business model. You have to do your homework in B2G sales. MORE