A Sales Enablement Tool for the CEO

Sales Benchmark Index

Tools 275

Who Owns Sales Enablement – Sales or Marketing?

Sales Benchmark Index

Article Sales Strategy sales enablement sales enablement function sales enablement organization

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

What Should Sales Enablement Be Doing?

Sales Benchmark Index

Sales Enablement Leaders have a choice. This means running initiatives which are aligned to the sales and marketing strategy. Those initiatives make the sales force more effective. Sales Operations Strategy Sales Enablement Director of Sales Enablement

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Virtually every sales organization sees the value of good sales coaching. Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey.

Need Better Sales Enablement? Just add Social.

Sales Benchmark Index

Are you getting results from your enablement efforts so far? Are you equipping your sales team to make the number this year? These are common questions for all good sales enablement leaders. But do you know what the BEST sales enablement leaders are doing today?

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg Sales

Sometimes, that chat is a real, live sales professional, reaching out because they know what you’ve clicked on, when you clicked, how much you’ve read – and that the time is right to reach out. Welcome to the next generation of sales enablement chat.

Seeing Through the Hype: Making Sense of Sales Enablement Technology

Smart Selling Tools

If you’re like a lot of busy Sales Executives, you’ve likely noticed there are a lot of fantastic podcasts popping up. I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. She spent thirty years in sales and marketing.

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

Smart Selling Tools

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. New solution designed for marketers will leverage Bigtincan’s AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams. Sales Enablement.

Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. The definition should serve as a beacon, identifying what we need to do to make sales enablement successful. Google “sales enablement definition” and you will get plenty of results.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

How Can the Revenue and Sales Enablement Function Best Support Account Management?

Sales Benchmark Index

Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.

What is Sales Enablement

Score More Sales

Sales enablement is much talked about and often misunderstood or misrepresented. Just what is sales enablement and how does it affect the organization as a whole? So what is sales enablement? Who ultimately “owns” sales enablement in your company?

The Number 1 Question Everyone Working in Sales Enablement Should Be Able to Answer

Smart Selling Tools

The Number 1 Question Everyone Working in Sales Enablement Should Be Able to Answer. There are a number of considerations to weigh when deciding to implement a Sales Enablement platform. Sales Productivity and Pipeline Yield. Marketing Content ROI.

SevOne Up-Levels Its Sales Enablement, Strengthens Sales-Marketing Relationship With MindTickle

Mindtickle

Opportunities abound for organizations who can branch out into new, overseas markets. Without the right Sales Readiness solution, however, it’s difficult for a geographically dispersed sales team to stay connected, engaged, and successful.

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013.

Disentangling the Sales Asset Management and Sales Enablement Relationship

Guru

We’re not here to tear apart your tightly aligned sales and marketing organizations, but there is a fundamental tension between the two disciplines: marketers need to make high-performing, broadly focused, reusable content. sales enablement must read

How Can Marketing Make The Most Of Sales Enablement Solutions?

Veelo

Many sales enablement solutions promise impressive benefits for your sales team. But you’ll need more than that if you want to implement a sales enablement platform. The post How Can Marketing Make The Most Of Sales Enablement Solutions?

Sales Tech Game Changers: How to Improve Sales Enablement & Readiness

Smart Selling Tools

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Brendan Cournoyer, VP of Marketing for Brainshark.

Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever.

Tools 248

Selecting a Solution: Three Challenges Facing Sales Enablement Professionals

The ROI Guy

Sales Enablement technology provides valuable opportunities for sellers to keep up with increasing demands and to scale as the business grows. Through the years, Travis has seen both the supply and demand side of sales, discovering firsthand what sales technology is most effective.

Struggling with Sales Enablement in Your Organization? Here’s How You Can Course-Correct Today

Miller Heiman Group

While many organizations reported increased adoption of a sales enablement function in recent years, several still struggle to use it effectively to achieve their goals. According to CSO Insights’ 4th Annual Sales Enablement Study , 61 percent of organizations have a sales enablement function. One reason that companies struggle to achieve their sales enablement goals is the way they think of the initiative.

Four Ways to Win More Deals through Sales Enablement

Miller Heiman Group

Without an effective sales enablement strategy , your sales team can say goodbye to meeting quota at the end of the year. That’s because sales enablement is a framework for predictably increasing sales productivity by providing content, training, and coaching to sales professionals. Companies with sales enablement in place see 22.7 percent better win rate, according to CSO Insights’ 4th Annual Sales Enablement Study.

3 Common (but Fixable) Ways Your Sales Enablement Can Fail @brencournoyer

Smart Selling Tools

A dozen years ago, if you asked the average sales leader about their sales enablement strategy, the likely response would’ve been, “Huh?”. In other words, sales enablement is officially a thing. No enablement for managers.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Sales Enablement Roundup: May’s Best Articles

Accent Technologies

Each month, we put together the best articles on marketing strategy and sales enablement in one place. We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read: (more…).

Five Must-Have Ingredients for Improving Your Organization’s Sales Enablement Practices

Miller Heiman Group

Every sales organization wants to offer resources that can help their sales teams win more deals. From training programs to coaching services to sales playbooks, sales enablement services maximize revenue opportunities, improve customer acquisition rates and generally support your sales reps along the customer’s path. Organizations increasingly recognize the value of sales enablement. Align Sales Enablement with Strategic Business Goals.

The Big Shift in Sales Enablement

The ROI Guy

Let’s explore two very different sales scenarios. The sales assets he’s brought to leave behind are glossy and attractive. You have about twenty minutes before a meeting, so you begrudgingly agree to listen to a short sales pitch about a product you’re not even sure you need.

Bolster New Product Launches by Aligning Sales Enablement & Marketing

Sales Benchmark Index

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing.

Increase Your Sales Enablement ROI with Video

Sales and Marketing Management

Teaser: In the face of self-educated buyers, increasing quotas and lengthening sales cycles, it’s no surprise that organizations are looking for ways to better arm their reps. Issue Date: 2015-03-09. Author: Eric Burns.

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The First Step to Building a Successful Sales Enablement Program

Showpad

In the long history of B2B business, having a separate functional team dedicated solely to providing sales with the skills and knowledge they need to sell more effectively is a fairly new concept. Sure—there’s always been some element of sales enablement at successful organizations.

Is Marketing Execution Your Achilles Heel?

Sales Benchmark Index

Top 7 Sales Enablement Best Practices

LeadFuze

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales enablement is a powerful tool for increasing sales performance. Sales Skills

Webinar Recap: Sales Enablement is About Alignment, Adoption, and Acceleration

Showpad

You may notice more and more people with “sales enablement” in their job titles?in These sales enablement professionals are given a tall order: implement change within the sales organization and prove value to leadership and reps. What are the main challenges in sales enablement? Sales enablement practitioners and teams are tasked with solving many challenges facing sales and marketing teams. Who owns sales enablement?

Sales Enablement Content That Will Make Your Reps More Confident

Veelo

It might seem like a surprise, but the two pieces of sales enablement content that sellers ask for the most are success stories and case studies. Marketers spend tons of time on the latter but rarely do they focus on the former.

Sales Enablement And Talent Management

Partners in Excellence

Talent, that is attracting, growing/developing, retaining great talent is critical to sustained sales performance. Surprisingly, talent management doesn’t get the necessary attention from sales management and sales enablement. What Is The Role Of Sales Enablement?

Weekly Sales Enablement News Roundup – April 5, 2019

Showpad

Don’t miss these latest sales and marketing tips, tricks, and news! Four Sales Trends To Lean Into In 2019. Your Sales Forecast Is Broken, But You Can Still Fix It. Sales forecasting requires some upfront planning; in fact, formal forecasting can increase win rates. What the next generation of sales looks like. Discover how the onslaught of sales technologies is creating a standard of smarter, faster, and more efficient sales reps.

Gartner Interview: Top 3 Challenges for Sales Enablement Technology Selection

The ROI Guy

Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side.

A Sales Enablement Tool for the CEO

Sales Benchmark Index

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Validated the market will pay to solve these problems. Launched marketing campaigns to generate interest.

Tools 284

The Top 4 Sales Enablement Predictions for 2018

Hubspot Sales

2018 Sales Enablement Trends. AI takes over more and more of the sales process. Sales training is added back to the budget. Sales teams shrink in size. In 2018, if your business still hasn’t updated its sales tools, you are already falling behind the pack.