A Sales Enablement Tool for the CEO

Sales Benchmark Index

Who Owns Sales Enablement – Sales or Marketing?

Sales Benchmark Index

Article Sales Strategy sales enablement sales enablement function sales enablement organization

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg Sales

Sometimes, that chat is a real, live sales professional, reaching out because they know what you’ve clicked on, when you clicked, how much you’ve read – and that the time is right to reach out. Welcome to the next generation of sales enablement chat.

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Virtually every sales organization sees the value of good sales coaching. Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey.

What Should Sales Enablement Be Doing?

Sales Benchmark Index

Sales Enablement Leaders have a choice. This means running initiatives which are aligned to the sales and marketing strategy. Those initiatives make the sales force more effective. Sales Operations Strategy Sales Enablement Director of Sales Enablement

Seeing Through the Hype: Making Sense of Sales Enablement Technology

Smart Selling Tools

If you’re like a lot of busy Sales Executives, you’ve likely noticed there are a lot of fantastic podcasts popping up. I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. She spent thirty years in sales and marketing.

The Secret Sauce for Sales Enablement

Sales Benchmark Index

Today we’re going to demonstrate how to drive revenue per sales head up, and time to productivity for new sales hires down. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017.

How Can the Revenue and Sales Enablement Function Best Support Account Management?

Sales Benchmark Index

Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.

Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. The definition should serve as a beacon, identifying what we need to do to make sales enablement successful. Google “sales enablement definition” and you will get plenty of results.

The Number 1 Question Everyone Working in Sales Enablement Should Be Able to Answer

Smart Selling Tools

The Number 1 Question Everyone Working in Sales Enablement Should Be Able to Answer. There are a number of considerations to weigh when deciding to implement a Sales Enablement platform. Sales Productivity and Pipeline Yield. Marketing Content ROI.

What is Sales Enablement

Score More Sales

Sales enablement is much talked about and often misunderstood or misrepresented. Just what is sales enablement and how does it affect the organization as a whole? So what is sales enablement? Who ultimately “owns” sales enablement in your company?

The Big Shift in Sales Enablement

The ROI Guy

Let’s explore two very different sales scenarios. The sales assets he’s brought to leave behind are glossy and attractive. You have about twenty minutes before a meeting, so you begrudgingly agree to listen to a short sales pitch about a product you’re not even sure you need.

Four Ways to Win More Deals through Sales Enablement

Miller Heiman Group

Without an effective sales enablement strategy , your sales team can say goodbye to meeting quota at the end of the year. That’s because sales enablement is a framework for predictably increasing sales productivity by providing content, training, and coaching to sales professionals. Companies with sales enablement in place see 22.7 percent better win rate, according to CSO Insights’ 4th Annual Sales Enablement Study.

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013.

How Can Marketing Make The Most Of Sales Enablement Solutions?

Veelo

Many sales enablement solutions promise impressive benefits for your sales team. But you’ll need more than that if you want to implement a sales enablement platform. The post How Can Marketing Make The Most Of Sales Enablement Solutions?

Sales Tech Game Changers: How to Improve Sales Enablement & Readiness

Smart Selling Tools

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Brendan Cournoyer, VP of Marketing for Brainshark.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Is Marketing Execution Your Achilles Heel?

Sales Benchmark Index

Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever.

Sales Enablement Defined: What is a Sales Enablement Tool?

Showpad

Sales enablement has many moving parts, and while some may not even realize it, they are fulfilling the responsibilities of a sales enablement professional. We continue our sales enablement blog series to help clarify what sales enablement is and how businesses can effectively execute on their strategies. If you need a refresher, here’s everything you need to know about sales enablement. What is a Sales Enablement Tool?

3 Common (but Fixable) Ways Your Sales Enablement Can Fail @brencournoyer

Smart Selling Tools

A dozen years ago, if you asked the average sales leader about their sales enablement strategy, the likely response would’ve been, “Huh?”. In other words, sales enablement is officially a thing. No enablement for managers.

Sales Enablement Roundup: May’s Best Articles

Accent Technologies

Each month, we put together the best articles on marketing strategy and sales enablement in one place. We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read: (more…).

Sales Enablement Content That Will Make Your Reps More Confident

Veelo

It might seem like a surprise, but the two pieces of sales enablement content that sellers ask for the most are success stories and case studies. Marketers spend tons of time on the latter but rarely do they focus on the former.

Five Fabulous Tips for Winning at Sales Enablement in Midsize Organizations

Miller Heiman Group

In today’s unpredictable, fast-paced sales environment, midsize organizations need a formal sales enablement initiative to ensure that sales reps are having quality conversations with prospects that lead to more wins. Sales enablement affects the bottom line in a real way. Unfortunately, many midsize organizations struggle with sales enablement. Make Sure Sales Reps Have Easy Access to Content. Invest in Sales Technology.

Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t.

Weekly Roundup: Sales Coaching, Target Markets, Sales Enablement + More

The Center for Sales Strategy

> How to Get the Most Out of Time Spent Coaching Your Sales Team — LinkedIn. Sales managers are master jugglers. No wonder so many sales leaders find themselves short on time when it comes to meeting with their reps and providing personal guidance. - MOTIVATION -.

Sales Enablement Strategies

Pipeliner

The Importance of Sales Enablement. Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. This expert sales interview explores sales enablement, including: Sales enablement services.

The Ultimate Guide to Sales Enablement and Creating a World-Class Sales Organization

Miller Heiman Group

“To be effective, sales enablement must be seen as a strategic discipline that is set apart from other functions such as marketing and training, even though those functions contribute to enablement.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”.

Increase Your Sales Enablement ROI with Video

Sales and Marketing Management

Teaser: In the face of self-educated buyers, increasing quotas and lengthening sales cycles, it’s no surprise that organizations are looking for ways to better arm their reps. Issue Date: 2015-03-09. Author: Eric Burns.

ROI 290

Bolster New Product Launches by Aligning Sales Enablement & Marketing

Sales Benchmark Index

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing.

Sales Enablement And Talent Management

Partners in Excellence

Talent, that is attracting, growing/developing, retaining great talent is critical to sustained sales performance. Surprisingly, talent management doesn’t get the necessary attention from sales management and sales enablement. What Is The Role Of Sales Enablement?

Sales Enablement 101

Showpad

Today it might seem obvious that sales enablement is a critical business function, and for many organizations, the importance of a structured sales enablement team has only very recently gained traction. For those early in their journey toward better sales enablement, here’s a primer on what it means, where you should focus and how you can measure success. What is Sales Enablement? Prepping Your Sales Team with the Right Training.

A Sales Enablement Tool for the CEO

Sales Benchmark Index

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Validated the market will pay to solve these problems. Launched marketing campaigns to generate interest.

How To Make The Business Case For Sales Enablement

Veelo

The most successful companies rely on sales enablement best practices for rapid growth. Indeed, companies that align sales and marketing can generate up to 208% more marketing-sourced revenue and 38% higher win rates. sales enablement sales and marketing alignment

The Top 4 Sales Enablement Predictions for 2018

Hubspot Sales

2018 Sales Enablement Trends. AI takes over more and more of the sales process. Sales training is added back to the budget. Sales teams shrink in size. In 2018, if your business still hasn’t updated its sales tools, you are already falling behind the pack.

Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

“In a mature enablement discipline, none of these services stands alone. … In turn, both content and training services require coaching to ensure the services are implemented and adopted appropriately.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”. One of the disconnects we most often find revolves around the services the enablement team delivers. What Are Enablement Services? Sales Enablement

How to Get Sales to Use Your Marketing Content

Sales Benchmark Index

Article Marketing Strategy product marketing sales adoption sales enablement

The Missing P(iece) In the Sales Enablement Puzzle

Sales and Marketing Management

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps. More and more companies are developing a sales enablement practice.

Playing Sales Enablement “Catch-Up”

Partners in Excellence

This week, I had meetings with a number of sales enablement professionals. Each came from very large companies with strong commitments to sales enablement. Each had long experience and sales enablement programs that would be considered “best in class.” They faced issues of which to prioritize, how to get the work done, how to implement without overwhelming the sales teams, how to manage the change, how to assure results were being produced.