SBI Growth

NOVEMBER 9, 2022

SBI’s last CEO growth advisory board meeting of 2022 was held last month, and the conversation followed two big themes - recession and talent. CEOs in attendance are fielding questions about cost-cutting measures, and most are shifting operating expenses from compensation and Customer Success into Sales and Product. CEOs in attendance also agreed that pricing increases were not to be feared.

Compensation 177

Compensation Meeting Conversion Customer 177

SBI Growth

OCTOBER 19, 2022

According to SBI CEO Mike Hoffman, “leaders understand that completely abandoning recession contingencies is the wrong call. Instead, they're adapting the plans to reflect the uncertain market.” Hoffman explains that “The timing of the economic turnaround, which coincided with reaching the year's halfway point, suggests CEOs realized it was time to make decisions, reinvest and move ahead.

Marketing 156

Marketing Revenue Strategy 156

SBI Growth

AUGUST 31, 2022

SBI research and Growth Forum discussions indicate that CEOs and their leadership teams tend to hedge their bets during uncertain times. But we have seen from high-performing companies that they take a focused approach to value creation. To do this effectively, assessing the conditions in a systematic way and knowing where to focus efforts is critical.

Research 156

Research Company 156

SBI Growth

AUGUST 3, 2022

In SBI’s recent survey of 150 CEOs, there was evidence that CEOs taking decisive action on growth planning will outpace those choosing a “wait-and-see” approach as we head into economic headwinds. One of the uncertainties CEOs are facing in 2023 is a potential shift in demand. Only 18% of CEOs surveyed anticipate slowing demand, but is this low percentage of admission indicative of a repeat of 2020, where CEOs were reticent to admit to a slowing shift?

Face-to-face 156

Face-to-face Survey 156

SBI Growth

JUNE 1, 2022

Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.

Marketing 207

Marketing Software Software Groups 207

SBI Growth

APRIL 6, 2022

Q1 is over and a strong indication of how the remainder of 2022 will unfold. Sales bookings are the starting point for predictable and sustained revenue performance, thus, having a consistent forecasting and pipeline process allows executives to adequately drive business objectives aligned to revenue growth targets.

Forecasting 317

Forecasting Pipeline Objections Revenue 317

SBI Growth

MARCH 16, 2022

As commercial leaders are being pushed to grow at unprecedented rates, recent SBI research suggests that 57% of their highest-performing sellers are pursuing other opportunities. While neither sales processes nor SalesTech impacted sellers’ intent-to-stay in this same study, the tools a team uses can have a direct impact on a seller's pipeline volume, their sense of territory fairness, and their satisfaction with professional development — the three areas with the greatest impact on seller reten

Territories 312

Territories Retention Intent Study 312

SBI Growth

JUNE 9, 2021

In years past, if you wanted to build out or strengthen your sales organization, you could simply offer higher compensation than your competitors. The higher sales cost would be greatly outweighed by the revenue that high-performing sales professionals would drive.

Compensation 374

Compensation Revenue Sales Retention 374

SBI Growth

MAY 17, 2021

Culture—the ultimate 21st-century corporate buzzword. Most agree it’s important, some understand why, but very few sales leaders use it as a competitive differentiator. There are many factors that drive high-performance in a sales organization: talent development, enablement, and incentives, to.

Incentives 292

Incentives Incentive Competition Sales 292

SBI Growth

MARCH 9, 2021

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Retention 331

Retention Marketing Revenue Strategy 331

SBI Growth

FEBRUARY 1, 2021

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

Revenue 334

Revenue Industry Strategy Customer 334

SBI Growth

DECEMBER 21, 2020

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

Customer 380

Customer Positioning Research Revenue 380

SBI Growth

NOVEMBER 8, 2020

With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set.

Marketing 292

Marketing Strategy Positioning Tools 292

SBI Growth

AUGUST 20, 2020

If you’re like most Sales Leaders we’ve worked with, you’re glad the first half is behind us. You are also trying to figure out how to make up lost ground. We’ve found the two most effective ways to recover from.

Revenue 386

Revenue Sales How To Channels 386

SBI Growth

AUGUST 15, 2020

Any CEO can attest to the current level of difficulty in closing deals. Customer sentiment and individual mind share are in high demand, and even with everyone online, many fail to adequately engage their communities in order to access their.

Ideal Customer Profile 367

Ideal Customer Profile Closing Customer Analysis 367

SBI Growth

JULY 28, 2020

As a native marketer, I’ve only been on the same wavelength with the sales team at one company and was always surprised (not so much anymore) about how marketing and sales teams do not get along well. Does the following sound.

Marketing 275

Marketing Top of Funnel Account Based Marketing Sales 275

SBI Growth

JULY 28, 2020

As COVID-19 has left many businesses scrambling to adapt to changing economic and technological conditions, many top sales leaders are actively embracing the new normal with the latest technologies and best practices to improve their teams’ efficiency and make their.

Prospecting 234

Prospecting Ideal Customer Profile Top of Funnel Sales 234

SBI Growth

JULY 23, 2020

As a sales leader, you understand better than most the power of face to face interaction. You’ve likely built your selling career on face-to-face sales pitches and the always productive dinner meeting. You’ve set your team’s strategy for the year.

Face-to-face 257

Face-to-face Meeting How To Strategy 257

SBI Growth

JULY 4, 2020

For years, the evolution of Marketing leaders has transformed drastically. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will.

Software 227

Software Software Marketing Analysis 227

SBI Growth

JUNE 18, 2020

Market-leading sales organizations are maniacal about designing and executing their processes. A well-oiled revenue-generating organization deploys a number of tactics to align their assets for maximum effectivity.

Revenue 207

Revenue Marketing Leads Marketing Qualified Lead 207

SBI Growth

MAY 30, 2020

Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.

Customer 229

Customer How To Channels Revenue 229

SBI Growth

MAY 7, 2020

The infographic below highlights key insights from SBI’s recent CMO survey. See how your peers are adapting their priorities, budgets, and operations to navigate current economic conditions. You’ll find a mix of marketing trends and best practices in the eyes.

Survey 136

Survey Trends Marketing Retention 136

SBI Growth

MAY 6, 2020

“Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote. The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. Whether it’s continuing to.

Revenue 177

Revenue Sales Enablement Sales Buyer 177

SBI Growth

APRIL 20, 2020

Your Q2 plan has been impacted by the most significant economic disruption that any of us have ever seen. Everything changed in what was seemingly the blink of an eye. New deal flow has dried up, and the velocity of.

Webinar Metrics 298

Webinar Metrics Territories Forecasting Meeting 298

SBI Growth

APRIL 17, 2020

Appointing a Chief Customer Officer Who Owns the Retention Number. Corporate leaders around the world are all reacting to the tragic events and economic impact of the past few months. In order to weather the storm and come out on top.

Retention 214

Retention Customer Webinar Metrics Survey 214

SBI Growth

APRIL 2, 2020

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Strategy 292

Strategy Marketing Top of Funnel Demand Generation Targets 292

SBI Growth

MARCH 17, 2020

With the uncertainty of CoVid-19 looming over your market and your customers’ markets, are you finding your already taxed forecasting processes are reaching their breaking point or leaving you with more questions than answers?

Forecasting 305

Forecasting How To Marketing Customer 305

SBI Growth

MARCH 3, 2020

Go-to-Market success requires leadership and input from a multitude of functions within a company. Senior leadership provides strategic guidance. Sales management has the pulse of the customer and prospect. Marketing executives understand market trends. Finance heads determine where to make.

Trends 218

Trends Marketing Sales Management Customer 218

SBI Growth

JANUARY 24, 2020

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S. will.

Account 227

Account Survey Oracle Research 227

SBI Growth

JANUARY 22, 2020

Recessions are an economic reality. They are also difficult to predict. The question isn’t whether there will be another recession, it’s when the recession will hit. The truth is, nobody knows when the next recession will occur. You can listen.

Analysis 262

Analysis Research Revenue B2B 262

SBI Growth

JANUARY 9, 2020

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

Oracle 215

Oracle Real Estate Opportunity Revenue 215

SBI Growth

JANUARY 8, 2020

It is the start of 2020, a new year for your organization. You are just getting back from vacation, coming into a flurry of activity. Last year probably had some ups and downs, but you are ready for a new.

Account 218

Account How To Customer Service Territories 218

SBI Growth

DECEMBER 27, 2019

Sales Kickoffs are right around the corner. It’s the culmination of months of strategic planning and the catalyst for next year’s revenue growth plan. It’s a tremendous opportunity to align your commercial organization and energize reps about this year’s new.

Revenue 156

Revenue Opportunity Research Report 156

SBI Growth

DECEMBER 13, 2019

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

Revenue 177

Revenue Research Report Sales Operations 177

SBI Growth

DECEMBER 11, 2019

Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine.

Resources 177

Resources Marketing Hiring Workbooks 177

SBI Growth

DECEMBER 2, 2019

How do you leverage data to inform strategy and measure success? Our KPI Builder tool can help guide you through the process of establishing a set of KPIs for your organization that is built around clean data and automation. Through our.

Sales Operations 257

Sales Operations Account Data Tools 257

SBI Growth

OCTOBER 4, 2019

As Summer wraps up and a successful third quarter draws towards a close, it’s time for sales leaders to start looking towards 2020 and beyond as part of the annual planning process. Amongst the plethora of reports and discussions to.

Compensation 228

Compensation How To Report Closing 228