SBI Growth

SEPTEMBER 29, 2022

Comparing last year’s SBI CEO survey results against this year’s shows a more cautious, even conservative, growth posture being embraced. A year ago, we saw CEOs leaning into proven markets with their growth teams. Growth strategies were noticeably clearer after the emergence from the pandemic. This year we see more hedging in growth options and less strategic clarity.

Revenue 156

Revenue Survey Trends Strategy 156

SBI Growth

AUGUST 24, 2022

As I prepared to step into the role of CEO at a transitioning company that was on the cusp of massive growth and facing economic turbulence, I reflected on conversations I’ve had with other CEOs. I have learned that there are a number of qualities a leader needs—not only inherent abilities but also skills that must be developed—in order to successfully lead their company.

Face-to-face 177

Face-to-face Conversion Leads Marketing Qualified Lead 177

SBI Growth

JULY 13, 2022

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift. Most revealed that they still plan to increase their commercial budgets in 2023, but with a more conservative approach by spending 50% as much as they did in 2022. This was consistent across Marketing, Sales and Customer Success.

Survey 156

Survey Sales Positioning Relationals 156

SBI Growth

MAY 11, 2022

When it comes to supporting the CEO’s growth agenda, the level of sales talent is the primary differentiator for market-leading organizations. According to our internal SBI benchmarking, most business-to-business sales organizations exited December of 2021 with a startling 10–15% open sales headcount. But the real issue is the “sales capacity at risk” figure which is closer to 50–60% when factoring in open headcount, expected sales professional attrition, lower productivity levels from a glut of

Lead Rank 177

Lead Rank Lead Scoring Hiring Leads 177

SBI Growth

APRIL 27, 2022

Even with improved systems and increased investments in SalesTech, data is often exported into spreadsheets for Sales Ops or Sales Leaders to perform additional analysis—applying their own judgment to probabilities and timing. The reality is that no one knows which opportunities will close or when—that’s why it’s called a forecast. With inaccurate predictions, forecast accuracy is frequently cited as a top concern for Sales Leaders, CEOs, and the Board.

Forecasting 177

Forecasting Analysis Sales Closing 177

SBI Growth

APRIL 13, 2022

Pipeline Management is a critical exercise with which many organizations struggle. But those high-growth companies with consistent and disciplined pipeline management outperform their competition by 1.5x. As CEOs evolve into commercial visionaries, executive teams are regularly reviewing out-of-quarter pipeline; involving their counterparts in Marketing, Product, Business Development, and Pricing to proactively get a foothold on weak areas and holistically solve for potential challenges.

Pipeline 177

Pipeline Exercises Competition Marketing 177

SBI Growth

JANUARY 12, 2022

The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership teams scrambling to both backfill open roles and future-hire sufficient headcount to achieve growth goals.

Retention 333

Retention Conversion 333

SBI Growth

JUNE 23, 2021

As many companies are starting to pursue sustainable and growing DEI strategies, including ours, people are wondering where does the responsibility lie? Many jump to the conclusion that DEI is a people initiative, so it should just fall within human resources.

Strategy 120

Strategy Account How To Resources 120

SBI Growth

AUGUST 18, 2021

While we all know the last 18 months have presented innumerable challenges, they have also highlighted how some individuals can thrive in digital or remote environments, flipping the script on the competencies many sales leaders thought were tried-and-true in their world. As highlighted in our 2022 annual planning report , we see leading firms redirecting an average of 19% of their sales capacity from “Field Sellers” toward some combination of Inside Sales, eCommerce platforms, and Customer Succ

Ideal Customer Profile 293

Ideal Customer Profile Inside Sales How To Buyer 293

SBI Growth

SEPTEMBER 28, 2021

Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. Autodesk is among those whose strategy pre-pandemic allowed them to weather 2020 unscathed. On today's show, Steve Blum, Autodesk CRO and EVP Worldwide Field Operations, joins us to discuss topics that are top of mind for commercial leaders

Strategy 254

Strategy Scale Company Software 254

SBI Growth

SEPTEMBER 19, 2021

On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue.

Maximizer 194

Maximizer Revenue Ideal Customer Profile SalesForce 194

SBI Growth

MAY 24, 2021

Inefficient activity assignment and role clarity issues within your organization can drive down important metrics such as your customer service satisfaction or net promotor scores. As a Sales Leader, you’re liable for understanding where your individual contributors need to be.

Sales 286

Sales Customer Customer Service Revenue 286

SBI Growth

APRIL 15, 2021

What is your plan for achieving your revenue target in 2021? With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation. SBI hosts multiple client advisory.

Revenue 227

Revenue Marketing Industry Leads 227

SBI Growth

APRIL 7, 2021

Imagine the following: As you scroll through social media, you come across an ad. Not just any ad though, an ad for a product so specific to what you are looking for that you wonder how they were able to.

Lead Rank 229

Lead Rank Lead Scoring Leads Marketing Qualified Lead 229

SBI Growth

DECEMBER 15, 2020

Traditionally, B2B sales teams are mostly dominated by men. Though female sales reps earn a base pay of 33% lower than male reps, women are still paid higher at a commission rate. In fact, 86% of women achieved their set.

Sales 374

Sales B2B Commission Prospecting 374

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Sales 398

Sales Marketing Face-to-face Strategy 398

SBI Growth

SEPTEMBER 9, 2020

Great leaders know how to navigate these choppy waters, but the economic uncertainty has created a new layer of challenges. While many are still struggling to survive, others feel that recovery is fully in place and are on the upswing.

Survey 309

Survey Leads Marketing Qualified Lead Sales 309

SBI Growth

AUGUST 15, 2020

Any CEO can attest to the current level of difficulty in closing deals. Customer sentiment and individual mind share are in high demand, and even with everyone online, many fail to adequately engage their communities in order to access their.

Ideal Customer Profile 367

Ideal Customer Profile Closing Customer Revenue 367

SBI Growth

AUGUST 12, 2020

With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine.

Marketing 207

Marketing Prospecting Customer Company 207

SBI Growth

JULY 25, 2020

With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers.

Customer 305

Customer Software Software Retention 305

SBI Growth

JULY 1, 2020

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 346

Survey Company Leads Marketing Qualified Lead 346

SBI Growth

JUNE 20, 2020

Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn. Those that lack a scalable framework for organic growth aren’t able to evolve fast enough. On.

Company 229

Company Engineering Competition Marketing 229

SBI Growth

JUNE 15, 2020

If you’ve spent the last quarter preparing for the remainder of the year by overhauling your Go-To-Market function and redesigning your coverage plan, you’re not alone. But how do you make sure your optimal coverage plan serves the needs of.

Marketing 207

Marketing SME Segment Revenue 207

SBI Growth

MAY 13, 2020

In an increasingly commoditized marketplace, what are you doing to ensure one of your biggest differentiators is setting you apart from your competitor’s customer experience? Do you have a purposeful end to end strategy for acquiring, onboarding, and training this.

Ideal Customer Profile 297

Ideal Customer Profile Customer Training Strategy 297

SBI Growth

MAY 12, 2020

At the beginning of stay-at-home orders, maintaining a connection with the customer base was a top priority for CMOs. Marketing teams worked quickly to stand up virtual communities and help customers in an authentic way. Now, as executives look to the.

Customer 282

Customer Marketing Sales Enablement Telecommunications 282

SBI Growth

MARCH 28, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

Strategy 218

Strategy Marketing Segment B2B 218

SBI Growth

MARCH 14, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

Company 207

Company Marketing Segment B2B 207

SBI Growth

MARCH 6, 2020

Is It a Lead Generation Challenge or a Lead Management Challenge? It’s quite literally the longest-running conflict in the revenue growth world – sales reps don’t feel that they’re receiving enough quality leads from Marketing to make their number. Either the.

Leads 207

Leads Marketing Qualified Lead Lead Generation Top of Funnel 207

SBI Growth

JANUARY 20, 2020

“What is the standard, and what is everybody else doing?” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

B2B 340

B2B Pipeline Revenue Retention 340

SBI Growth

JANUARY 8, 2020

It is the start of 2020, a new year for your organization. You are just getting back from vacation, coming into a flurry of activity. Last year probably had some ups and downs, but you are ready for a new.

Account 218

Account How To Territories Customer Service 218

SBI Growth

NOVEMBER 28, 2019

Are you about to hold your annual sales kick-off meeting (SKO)? If you are, you are about to take your producing employees out of their day-to-day for over two days. Are you doing everything you can to make sure the.

Meeting 207

Meeting Sales Report Research 207

SBI Growth

NOVEMBER 21, 2019

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of.

ROI 218

ROI Hiring Sales Strategy 218

SBI Growth

AUGUST 24, 2019

As a marketing leader, if you have ever thought about where your next new form of revenue is coming from, the answer is Outbound Marketing. Eric Quanstrom, CMO of Cience, joins us to discuss how Outbound is the new normal.

Outbound 295

Outbound Marketing Revenue Cold Calling 295

SBI Growth

JULY 12, 2019

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing.

Sales Enablement 280

Sales Enablement Sales Training Groups 280

SBI Growth

JUNE 9, 2019

What Is the Purpose of This Customer Journey Map? According to a recent article from Invesprco, “Customer journey maps give businesses a way of getting into their customers’ heads, helping them gain valuable insight and understanding regarding common customer pain points.” The.

Customer 275

Customer Revenue Tools B2B 275

SBI Growth

MAY 20, 2019

Account 180

Account Lead Rank Lead Scoring Churn 180

SBI Growth

APRIL 29, 2019

According to SBI research, HR leaders and their teams spend 8x more time creating, implementing, and administering onboarding programs compared to offboarding programs. Onboarding programs are no doubt essential to an employee’s ramp time and continued success at the company.

Research 196

Research Company Referrals Revenue 196