SBI Growth

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Planning to capture the full potential of your existing customer base

SBI Growth

For many companies, customer marketing remains an untapped driver of growth , yet it is often overlooked in favor of new logo acquisitions. But companies are experiencing higher operating costs in today’s market , with longer sales cycles caused more conservative buying behavior and increased decision scrutiny , which is more apparent when selling to new customers.

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On Next Gen Leaders and Leveraging AI for Inclusivity

SBI Growth

The discourse on developing next generation leadership yielded insightful opinions at SBI’s recent Women’s Growth Forum, which took place in August. The invite-only discussion, comprised of a group of accomplished female leaders and professionals, shared what "NextGen Leadership Development" meant to them. Answering the question of whether it is the skills needed or the environment, the group agreed that it is a combination of both.

Groups 156
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Why Generative AI Should Be Part of Your Sales Toolkit

SBI Growth

It seems you can’t open your news feed these days without seeing an article about how AI will transform the workforce. But while getting overwhelmed by the sheer volume of information is easy, it shouldn’t be an excuse to sit on the sidelines. Let’s see what sales managers can do amidst this revolution to merge the gap between humans and technology.

Sales 156
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Unlocking Commercial Productivity during Annual Planning: A Proven Process

SBI Growth

It’s annual planning season, and once again, our latest CEO survey findings were a great entry point into SBI’s latest webinar discussion I co-hosted with Tony Erickson, Senior Partner SBI about how to plan for successful commercial productivity in 2024.

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Are your commercial initiatives driving growth?

SBI Growth

Every viable company has a unique growth thesis with seemingly endless paths to create value. The challenge that many companies face, however, is how to choose the right initiatives to focus time and efforts towards.

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Leading Through Market Uncertainty & Driving Revenue Growth

SBI Growth

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156
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How to Improve CEO Confidence in Marketing

SBI Growth

CEOs view marketing as an expendable black box, es pecially during challenging times. Lack of clear visibility into how marketing drives revenue casts doubt on the CMO’s ability to support the CEO’s commercial productivity agenda. CEOs’ and CFOs’ limited GTM knowledge further complicates CMOs’ ability to defend budgets not clearly aligned to focused revenue growth.

Marketing 156