Now more than ever, people love podcasts. They’ve become a very popular form of media in the past decade or so, with people listening to podcasts about everything from true crime to Dungeons and Dragons. You might even listen to some podcasts yourself.
Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.
The 12 best marketing podcasts
So, what are the best marketing podcasts to listen to? Here are 12 of our favorites:
The Marketing Companion is a podcast hosted by Mark Schaefer, a reputable marketing consultant and thought leader. In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.
These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. That makes it a great listen for anyone looking to keep up with the future of the industry.
2. The Revenue Marketing Report
Best for: B2B topics
The Revenue Marketing Report (RMR) is another top digital marketing podcast. Hosted by Camela Thompson, this podcast focuses primarily on business-to-business (B2B) topics, and as the name indicates, it’s all about helping you learn how to grow your revenue.
On top of the podcast itself, the RMR also provides a blog post with each episode, so it can still be a useful source of info even when you can’t listen to the podcast episodes.
3. Unthinkable
Best for: Conversational content
Unthinkable is a podcast hosted by Jason Acunzo. Acunzo uses the podcast to discuss simple business tips and strategies, which aren’t limited exclusively to marketing. Arguably, the best thing about this podcast, though, is the fact that it has a relaxed and engaging tone.
Often, the conversations between Acunzo and his various guests feel less like an interview and more like a chat with a friend. Acunzo also frequently uses real-life case studies to illustrate certain points or ideas, and he’s very good at doing this in a way that conveys emotion and engagement.
4. The Digital Marketing Podcast
Best for: Keeping up with trending topics
The aptly named Digital Marketing Podcast is a weekly podcast from marketing education platform Target Internet that covers various marketing topics.
The podcast discusses marketing trends, tools, and strategies in various areas of digital marketing and sometimes includes interviews with top marketing experts. It has over 300 past episodes, and new ones are released every week, so you’re sure to find something that interests you.
5. Ethics in Marketing
Best for: Ethical marketing questions
The unfortunate truth about the business world is that many companies choose to put money over morals, sacrificing their honesty and integrity to make their marketing more effective. But it doesn’t have to be like that. So, how do you maintain a moral standard while building successful marketing campaigns?
That’s the question that this podcast, Ethics in Marketing, aims to answer. It focuses on a variety of ethical questions and concerns in the world of business and marketing, challenging listeners to think in new ways about the methods that they use.
6. The Science of Social Media
Best for: Social media marketing
If your business is running any social media marketing campaigns, you may already be familiar with Buffer. It’s one of the best social media tools. But what you may not know is that it also offers a podcast, which is called The Science of Social Media.
As you might expect, this podcast discusses a variety of social media topics. Sometimes, it explores practical social media strategies, while other times, it focuses on the latest trends. It’s a great way to learn how to expand and enhance your existing social campaigns.
7. The Product Marketing Show
Best for: Product marketing trends
Created by Content Beta, The Product Marketing Show is very similar to The Marketing Companion in the sense that it focuses largely on discussing upcoming marketing trends. The overall aim of the podcast is to help you prepare for changes in the marketing world.
As you might expect from the name, The Product Marketing Show tends to look at product marketing over service marketing. So, if your business offers services and not products, this may not be the one for you.
8. Hidden Brain
Best for: General psychology info
Hidden Brain differs from all the other podcasts on this list because it doesn’t relate specifically to marketing. Instead, it discusses a variety of psychology concepts aimed at helping you understand human behavior.
While that might not be marketing-specific, it’s certainly helpful for marketers since marketing is all about understanding and harnessing human psychology to get people to convert.
9. The Long Game
Best for: Long-term business success stories
The Long Game is yet another great podcast for expanding the way that marketers think. If you Google this podcast, be careful—there are multiple podcasts out there with this name, so be sure you get the right one.
This podcast is offered by Omniscient, and it covers a variety of case studies demonstrating the power of long-term thinking and planning for businesses. It also sometimes covers info about new business and marketing trends.
10. iDigress
Best for: Business scaling advice
Like some of the other podcasts on this list, iDigress—hosted by Troy Sandidge—discusses a variety of helpful marketing and business strategies. Specifically, though, this podcast is aimed at helping businesses scale and grow over time. So, it’s not just about earning some more customers –– it’s about growing your business.
iDigress is a great all-around marketing podcast, but it’s especially good if you want to scale your company.
11. Generation Builders
Best for: CEO and founder success stories
Generation Builders is a podcast offered by Softr and hosted by its CEO, Mariam Hakobyan. On the podcast, Hakobyan regularly meets with CEOs and founders from other companies and talks about what it was like for them to create their companies and build their products.
Generation Builders is a fascinating source of insight into what it looks like to build a successful business and overcome challenges along the way. It’s a great way to get inspiration for your own company.
12. The Content Callout Podcast
Best for: Content marketing
Last on our list of top digital marketing podcasts is The Content Callout Podcast. This podcast is no longer being made, but there are still plenty of past episodes to listen to. It often focuses on content marketing, but not exclusively—plenty of other marketing subjects are also addressed.
Like some of the other top marketing podcasts on this list, The Content Callout Podcast uses an interview format and features conversations with marketing experts who can help you reevaluate and reoptimize your content marketing. It also has a B2B focus, like the RMR.
How to get the most value from marketing podcasts
If you’re actively pursuing useful marketing knowledge, you may be wondering about the best way to get that knowledge from your chosen podcasts.
The first step, of course, is to choose the right podcast. Additionally, you should consider selecting specific episodes to listen to based on topic. After all, these aren’t the kinds of podcasts where you have to listen to every episode in sequence.
Furthermore, it’s a good idea to take notes about the podcasts you listen to. If you learn something particularly useful, write it down somewhere so you don’t forget!
Expand your marketing knowledge and level up your strategies
Using this list of top digital marketing podcasts, you can start to expand your marketing knowledge and refresh your campaigns. But maybe you’re not sure podcasts are the medium you want—or maybe you just want written content to use alongside them.
In that case, you can check out some more helpful content here on the Nutshell blog. Better yet, you can download our B2B marketer’s toolkit, which compiles many of the best tips we’ve published on our blog. Then, you can start using new tactics to drive results with your marketing!
DOWNLOAD
Want 120+ tips for generating more leads?
Download our B2B Marketer’s Toolkit for our best marketing tips and ideas.
