Scenario
A competitor’s customers can be a great source of new business—if you can get plugged into the right signals. Companies that churn from your competitors are already educated on your value proposition and understand its potential. This makes them well-positioned to find a better solution—you.
You can use technographic data to monitor and alert you when a target company in your total addressable market (TAM) drops a technology from their stack.
Trigger
- Competitor’s technology dropped
Action
- Initiate outreach to the prospective customer