This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions.
You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors.
I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following:
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Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. The most frequently mentioned words—b2b, marketing, sales, lead, generation, demand and automation—are a nice way to summarize the areas addressed in their thought leadership contributions.
Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011:
Ardath Albee, CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset |
Greg Alexander, Sales CEO, Sales Benchmark Index John Kearney, Consultant, Sales Benchmark Index Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting |
Trish Bertuzzi, President and Chief Strategist, The Bridge Group Laurie Page, Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011 |
Angela DeFinis, Founder, DeFinis Communications Create Performance Combustion to Get the Sale |
Jim Dickie, Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge |
Paul Gillin, social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook |
Ann Handley, Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011 |
Karen Hayward, Executive Vice President and Chief Marketing Officer, CenterBeam Outsourcing Lead Generation: A CMO’s Perspective |
Jay Hidalgo, President, The Annuitas Group |
Anthony Iannarino, President and CSO, SOLUTIONS Staffing; Director, B2B Sales Coach & Consulting; and author of The Sales Blog Why You Must Nurture Your Dream Clients Want to Improve Your Sales? Start Reading |
Tony Jaros, Senior Vice President of Research, SiriusDecisions Lead Management: Let’s Formalize this Relationship |
Guy Kawasaki, Managing Director, Garage Technology Ventures, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions What I Learned From Steve Jobs |
Jill Konrath, sales and marketing strategist, speaker, and author of SNAP Selling and Selling to Big Companies 7 Hot Email Prospecting Tips |
Jason Kort is one of the forces behind Marketing Automation Times What I learned at Dreamforce 2011 |
Jim Lenskold, President, Lenskold Group Metrics to Drive Lead Generation Performance |
Jeff Molander, social media strategist, speaker, adjunct professor of digital marketing at Loyola University’s school of business, and author of Off the Hook Marketing A 3 Step Process to Make Social Media Produce Sales |
Ken Murray, President, VanillaSoft Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource |
Nancy Nardin, Founder and Editor, Smart Selling Tools Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates |
Reg Nordman, Managing Partner, Rocket Builders Is Your Web-based Content Driving Away Sales Leads |
Jeff Pedowitz, President and Chief Executive Officer, The Pedowitz Group Jeff Pedowitz on The State of Marketing Automation |
Debbie Qaqish, Principal and Chief Revenue Marketing Officer, The Pedowitz Group Who is teaching the CMO how to sell? |
Craig Rosenberg, Vice President, Focus Expert Network, Focus.com Five Reasons Your Lead Generation Campaigns May Not Be Working |
Ruth Stevens, B2B marketing consultant, speaker, adjunct professor of marketing at Columbia University Graduate School of Business, and author of Maximizing Lead Generation: The Complete Guide for B2B Marketers New Response Databases - Valuable Resource for B2B Marketers? |
Chris Selland, CMO, Terametric The R and the I – What’s Engagement Worth? |
Rachel Spasser, Vice President of Marketing, Ariba Meaningful Engagement Yields Revenue from Online Lead Generation |
Bob Thompson, CEO, CustomerThink Corp., and Founder/Editor-in-Chief, CustomerThink.com B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? |
I truly appreciate all of the thoughtful and educational posts from our guest marketing and sales bloggers, as well as how their shared wisdom has supported executives in optimizing their processes, closing more deals and driving more revenue for their companies in 2011.
Thank you!
By Dan McDade
Topics: Lead Generation, B2B Marketing, B2B Sales, Lead Management