As a salesperson, the key to success often lies in having access to the right data at the right time. These days, software with powerful analytics, machine learning functionality and AI capabilities can deliver that data faster than ever. These sales tools provide a type of knowledge called sales intelligence, and they help businesses make data-driven decisions, identify promising leads and close deals more efficiently.
What are sales intelligence tools?
Sales intelligence tools are digital platforms that provide businesses with valuable insights and data to enhance their sales efforts. Often, these tools leverage machine learning or artificial intelligence to gather and analyze data from sources like websites, social media, news outlets and more. This helps sales professionals tailor their outreach, improve their engagement strategies, and ultimately drive revenue.
With that in mind, let’s explore some of the best sales intelligence tools you can use to hit your sales goals.
The 17 best sales intelligence tools
- Crunchbase
- Salesforce Einstein
- Dialpad
- HubSpot
- Highspot
- Drift
- Outreach
- Leadfeeder
- Crystal Knows
- Aberdeen
- Instantly
- Zoho
- InsightSquared
- Gong
- Clari
- Conversica
- Seismic
1. Crunchbase
Crunchbase stands out for its intelligent, all-in-one sales prospecting capabilities. It offers detailed information about companies and contacts, leadership and headcount, funding rounds and industry trends. Crunchbase leverages its vast database to deliver automatic, personalized recommendations, helping you stay updated on prospects that match your ideal customer profile. You can also use Crunchbase to monitor and reach out to leads with real-time buy signals and customized email templates. This all-in-one sales intelligence platform is essential for any sales team.
2. Salesforce Einstein
Einstein is an AI-powered sales automation tool within the Salesforce CRM that automates tasks and offers predictive analytics. This means it predicts customer behavior and lead conversion potential, and it follows up with personalized recommendations to help guide your sales strategy. Einstein continually learns from data for increasingly accurate insights, and it includes features like chatbots, smart email responses and forecasting tools. Salesforce integrates with Crunchbase, allowing you to quickly populate your CRM with Crunchbase’s best-in-class company data.
3. Dialpad
Dialpad is a B2B sales intelligence tool that simplifies communication and collaboration. It’s a unified platform for voice calls, video meetings and messaging, streamlining interactions with prospects and customers. Not only that, but its real-time analytics and call transcription provide insights into conversations with your leads, helping you improve your communication on sales calls. It also integrates with several key CRMs, allowing for easy lead management and interaction tracking.
4. HubSpot
The HubSpot Sales Hub is a feature-rich sales intelligence tool that is integrated with HubSpot’s inbound marketing and sales platform. It enhances sales operations with AI-powered tools and robust CRM capabilities. It also includes advanced email tracking and automation so you can send personalized emails and receive real-time engagement notifications. HubSpot integrates with Crunchbase, allowing you to push Crunchbase’s company and contact data directly to your HubSpot CRM.
5. Highspot
Highspot is a sales enablement software known for its AI-driven content management and sales optimization features. It serves as a centralized hub for sales and marketing materials, providing automated content recommendations tailored to specific customers. These content recommendations adapt in real-time during prospect interactions, fostering engaging conversations. Highspot also provides robust content analytics, helping you identify which content works best for different stages of the sales cycle.
6. Drift
Drift is a leading conversational marketing and sales intelligence platform powered by AI-driven chatbots and messaging. It allows you to engage with website visitors around the clock, qualify leads and schedule meetings seamlessly. Drift’s chatbots handle routine inquiries and qualify visitors based on predefined criteria, and then pass these leads to sales teams for outreach. Drift also integrates with other sales management tools, ensuring a smooth transition of qualified leads from website surfaces to CRMs.
7. Outreach
Outreach is a sales intelligence tool known for its engagement, communication and automation features. It enables you to create personalized sequences of emails, calls and social touches, offering AI-driven insights for optimal prospect outreach. It also provides real-time analytics for emails and calls so you can gauge prospect engagement and adapt your strategy accordingly. Outreach integrates with Crunchbase’s best-in-class company and contact data, helping you discover, qualify and connect with prospects on a single platform.
8. Leadfeeder
Leadfeeder is a powerful website visitor tracking tool that shows you when potential leads visit your site. It integrates with Google Analytics and popular CRM systems, providing valuable insights into which companies are interested in your products or services. By revealing the behavior of website visitors, Leadfeeder can help you tailor your outreach and engagement strategies to convert these leads into customers.
9. Crystal Knows
Crystal Knows is a unique sales intelligence tool that analyzes your leads’ personality traits so that you can adapt your communication and messaging for individual prospects. By providing insights into the personality preferences of prospects, this tool helps you build stronger relationships with customers and engage in ways that resonate with them.
10. Aberdeen
Aberdeen provides insight into prospects’ IT spend to help you refine your targeting and prioritize leads. With a vast repository of market research and industry-specific data, the tool offers actionable recommendations and benchmarks so that you can identify industry trends, target the right prospects and effectively engage with customers. Aberdeen data is available as part of the Data Boost add-on to Crunchbase Pro.
11. Instantly
Instantly is a sales intelligence software that facilitates communication with prospects. This versatile platform offers a unified solution for voice calls, video meetings and messaging, simplifying interactions with prospects and clients. Instantly’s real-time analytics and conversation transcription capabilities provide valuable insights into customer interactions, helping you continually improve your sales skills.
12. Zoho
The Zoho CRM is a sales intelligence tool that leverages AI-driven insights and automation. The tool’s predictive analytics, lead scoring and customizable fields can help you make informed decisions and effectively prioritize leads. It also integrates seamlessly with third-party applications and offers a mobile app for on-the-go access, making it a valuable tool for optimizing sales operations, improving customer engagement and driving revenue growth.
13. InsightSquared
InsightSquared is a powerful sales intelligence platform known for its advanced analytics and reporting capabilities. It aggregates data from various sources, including CRM and marketing tools, and offers real-time dashboards and customizable reports. InsightSquared also provides predictive analytics to forecast future sales trends, and it integrates with key CRM systems and sales coaching tools for a seamless sales workflow.
14. Gong
Gong specializes in conversation analytics and sales improvement. It records and analyzes sales calls and meetings, providing a searchable database of transcribed conversations for sales coaching. Beyond transcription, Gong employs AI-driven conversation analytics to analyze content, tone and key topics in sales interactions. This data can help you understand customer needs and refine your messaging for more effective follow-ups.
15. Clari
Clari is a sophisticated sales intelligence tool focused on revenue operations. Its AI-driven forecasting provides accurate revenue predictions, aiding sales leaders and finance teams in setting targets and making informed decisions. Clari also excels in opportunity management, enabling you to track deal progress and improve your win rates.
16. Conversica
Conversica is an AI-driven sales and marketing automation platform known for its virtual sales assistant. This AI assistant engages with leads via email and other channels, nurturing prospects and identifying high-potential opportunities. It also automatically qualifies leads and prioritizes them based on their readiness for sales engagement. Conversica also integrates with CRM systems, ensuring all interactions are tracked and logged.
17. Seismic
Seismic is a sales enablement tool known for its AI-powered content management and personalization capabilities. It centralizes sales and marketing collateral, offering access to up-to-date materials and AI-driven content recommendations. This allows you to send hand-picked content to specific prospects depending on their needs. By improving sales efficiency and offering value to customers, Seismic is an essential tool for content-driven sales teams.
Close more deals with sales intelligence tools
In today’s fast-paced and competitive sales landscape, having the right tools is essential for hitting your goals. Sales intelligence tools—from sales prospecting tools to conversation analysis and sales enablement software—have become vital for businesses, offering valuable insights and automation. While these tools serve different functions, they all share a common goal: to empower sales professionals to work efficiently, close deals and drive revenue growth.
