Effective content marketing is the secret to attracting and engaging a larger audience. In fact, this widely used marketing strategy is more than just leads. It could help you connect with other brands, build trust, and drive more sales.
But whether you enjoy these fantastic perks of content marketing boils down to your content marketing strategy. How can you revolutionize it to attain your content marketing goals?
Using AI is a great place to start. In this article, I’ll discuss four practical ways to harness the power of a content marketing strategy with AI.
1. Automate Content Creation
AI content generation saves you time and resources, helping you focus on higher-value tasks to execute your content marketing strategy. Examples of content you can craft with AI include blogs, articles, product reviews, social media posts, and emails.
In this day and age, AI writing tools are helping in the content creation process. These Attrock curated list of best AI written content tools can help you in automating your content creation process.
Seemingly, most marketers have discovered the power of using AI for content generation. According to Influencer Marketing Hub, 44% of businesses use various AI tools, with Jasper.ai taking the lead. Other platforms marketers use to produce content include ChatGPT, Frase and Copy.ai.
Remember to edit your AI-generated marketing content before using it. Why?
You can add a unique touch to ensure it matches your brand personality and sets you apart from your competitors.
Again, editing AI content allows you to fact check and confirm its quality is top-notch. This enables you to maintain credibility, earning your target audience’s loyalty.
2. Make Informed Content Marketing Decisions
You can use AI algorithms to gain insight into your customers’ diverse needs and tailor your content marketing strategy to meet them.
AI-powered software uses machine learning to discover patterns that divulge your target consumers’ preferences. This lets you know the type of content they enjoy and the platforms they visit to consume it.
In other words, you’ll be aware of the content that works for other marketers in your industry. As a result, you can concentrate on creating and distributing such content via your website and other platforms your target market frequents.
While at it, consider a CRO audit to identify mistakes that could hurt your AI content marketing strategy. For example, does your website content align with your potential customers’ interests? If the answer to that question is “no,” I suggest making improvements to boost conversions.
Here are some tips that might work:
- Shorten your forms. Website visitors are likely to fill out such forms.
- Add social proof/testimonials to build trust and a strong online presence.
- Remove jargon – content with complicated vocabulary only alienates users.
- Include calls-to-action (CTAs) in your content, such as landing pages, blogs and videos.
- Provide adequate information about your products. Answer every question a potential buyer can possibly have.
Below is an example of a page with social proof. Kissmetrics uses it to show potential customers they can bank on the tool to satisfy their unique needs. This inspires trust.
3. Automate Content Marketing Strategies
Leveraging AI to automate content marketing tasks allows you to try different marketing touchpoints and identify the most effective ones. This increases your reach and customer satisfaction, meaning your content marketing strategy may yield better results.
One of the processes you can automate to make the most of your content marketing strategy is lead generation. Any experienced marketer can attest that finding leads manually is time-consuming. You may need to invest countless hours in research and follow-ups.
But with automation, your team will have plenty of time to work on other aspects of your content marketing strategy. For example, they can brainstorm content ideas and analyze content management systems. This builds efficiency, ensuring your marketing efforts bear fruit.
AI-Powered Chatbots and Apps
You can automate some of your content marketing efforts with AI-powered chatbots and apps to solve multiple customer problems simultaneously.
Chatbots are like virtual assistants available 24/7, regardless of time or language. They can answer your potential customers’ queries while you sleep or perform other activities to grow your brand. These tools can also:
- Guide customers on how to order products or enjoy your services.
- Offer personalized product recommendations.
- Provide links to your business’s location.
- Help customers leave feedback, enabling you to perfect your customer experience.
Here’s an example of a conversational AI chatbot that can engage your target audience. As you can see, Aivo provides instant personalized answers to customers’ questions.
Apps are just as effective in transforming your content marketing strategy with AI as chatbots. With them, you can perfect your marketing skills and connect with customers while on the move. But your AI software must be relevant to your field.
For example, if you’re a life coach, you can improve your content marketing game with some coaching apps. How?
By using them to craft killer pitches, reach out to clients, and track progress.
4. Track and Monitor Your Content Performance
Tracking and monitoring your content is an important part of your content marketing strategy. You can leverage digital marketing tools such as Semrush and IndexCheckr to learn whether your content is getting correctly indexed and performing well.
You should keep track of your content performance and take appropriate action to avoid any adverse impact on your content marketing strategy.
Embrace AI for Impactful Content Marketing
There’s no doubt that AI is a game-changer in the content marketing world. With it, you can create a powerful content marketing strategy to engage your customers.
Improve your content marketing strategy with AI by identifying the best tools on the market based on your industry. If you’re still new to the game, there’s no harm in hiring professionals to help you use the software.
Ready to kick your content marketing strategy to the next level? Start using AI today.
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