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Modernize Your Contact Information with Digital Business Cards

Sales and Marketing Management

The post Modernize Your Contact Information with Digital Business Cards appeared first on Sales & Marketing Management. In the face of the ongoing push for digital transformation in the business world, digital business cards will drive the future of professional connectivity.

Marketing 278
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Forget Call Centers, Contact Centers are the Future

Sales and Marketing Management

Data driven, multi-channel contact centers elevate the customer experience The post Forget Call Centers, Contact Centers are the Future appeared first on Sales & Marketing Management.

Channels 156
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Look at the Camera Already [The Importance of Eye Contact in Virtual Sales]

No More Cold Calling

It feels artificial and not at all authentic, but that’s the only way to make eye contact online. The importance of eye contact in sales (even virtual sales) can’t be overstated. It’s also my only way to make eye contact with many clients and prospects, so I’ve learned to live with it. (Unfortunately, the camera doesn’t lie.)

Video 289
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The Number of LinkedIn Contacts You Have Doesn’t Matter

No More Cold Calling

Social selling success is not about the number of contacts, but about the number of true connections you have. In other words, even if you have a thousand LinkedIn contacts, you only have 150 true connections—the kind that drive sales and generate referrals. In the world of social media, less is more. There’s research to prove it.

LinkedIn 307
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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“Contact Data Discovered” Notification Helps Enrich Your Contact Records!

Nimble - Sales

The post “Contact Data Discovered” Notification Helps Enrich Your Contact Records! According to Nimble’s Founder and CEO, Jon Ferrara, “Most people work for their CRM — it doesn’t work for them. That’s the biggest cause of failure for CRM.” We believe that your CRM should work for you to save you […].

Data 104
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Contact Should Mean Contact

Sales and Marketing Management

The contact tab, however, left a little to be desired. After my experience, I found a B2B web usability report from Huff/Komarketing in which 51 percent of respondents said vendor websites they visit do not provide thorough contact information (see page 9). Have you looked over your company’s contact page lately?

Airlines 136
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. It's quite a process for marketing teams to develop a long-term data management strategy. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.