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Attract the Right Job Or Clientele:
What Is Your Merch Actually Doing For Your Business Growth?
Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats.
It may seem like extra expense and effort, but it’s worth the hassle. Consumers are around 75% more likely to buy again after receiving branded merchandise. Don’t believe us? Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth?
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Merch for Your Business Growth
Targeting Your Audience
The ability to target the right audience is a make-or-break issue. Get it right, and you can secure business growth and sales. Get it wrong, and even the best idea will fall flat. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience.
Let’s say you’re an elite brand looking to target luxury consumers. Merch, including branded Moleskine notebooks, wallets, and even leather belts, can help you do that, especially if you present them in distinguishable boxes with custom wrapping paper that incorporates your logo.
By comparison, appealing to students and a generally younger audience could be best achieved through branded pens, book bags, laptop covers, etc. Get merch right, and you might even find that it’s as much of an incentive for your niche to buy from you as your products, individually and collectively.
Improving Brand Recall
As mentioned, up to 75% of your consumers are more likely to repurchase after receiving merch. An impressive 85% of people also remember an advertiser after receiving a piece of branded merch. This is especially true if you choose merchandise people will use daily, such as pens, tote bags, and keyrings. In subtle ways, these items will continually get your logo in people’s minds, making you instantly recognizable in the right ways.
Interestingly, merch also increases the effectiveness of your other media by around 44%. This is because merch makes you feel like a more relatable, trustworthy brand that values its customers. And, when those same people start following you online or paying more attention to your physical marketing materials, ROI won’t be far behind.
Creating a Positive Brand Image
Merch can also help improve your brand image by locating better branding, marketing, and selling road(s). 72% of consumers believe the quality of merchandise correlates directly with the quality of a brand. Accordingly, when you create high-quality branded bags or t-shirts, consumers will already have additional faith in your products, working to your benefit in every sense.
For instance, if you want to create a fun brand image, finding fun ways to use merch, such as comedy t-shirts or sticker books, can help. Equally, if you’re aiming for an intellectual brand image, branded totes, pens, and pads might be the way forward.
In Conclusion: What Is Your Merch Actually Doing for Your Business Growth?
Always consider your targeted audience’s needs, wants, and desires before attempting to sell products and services. The product’s verbiage, branding and marketing, and price points stimulate interest in learning more. The right and targeted merch can significantly benefit your business growth. Keeping your clientele in mind always will lead you to the Smooth Sale!
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Sales Tips: What Is Your Merch Actually Doing for Your Business Growth?
- Know the needs and desires of your audience, including your next new employer, in detail. Be Inspired and Inspiring!
- Verify all merchandise reflects the essence of your company and you.
- Dig deeper into the merchandise preferences of your audience before offering a new product.
- Offer a reward to loyal clients for taking a survey to indicate their desires for future purchases.
- Mirror the more prominent companies by offering a small discount on repeat purchases.
- Ensure all website postings are accurate and the verbiage is sound.
- Verify that all deliveries are timely.
- After delivery, follow up with a thank you email and inquire if it and the merch met expectations.
- Consider potential new products to complement what is already in place.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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