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11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies
Gia Kessler provides our guest Blog, 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies.
How can your SaaS brand survive an extremely competitive market? How do you achieve the desired growth of your SaaS brand?
The short answer has a craftily tailored SaaS marketing strategy that allows you to accomplish your goals. However, this will need modern tactics and techniques to promote your product and change the status quo to become a highly profitable SaaS business. Continue reading to discover how you may embrace the growth-focused SaaS Marketing Strategies we share below.
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What Is SaaS Marketing and How Is It Different?
SaaS products are intangible. They don’t have a physical presence and constantly evolve with new features and functions. While marketing basics, such as traffic leads and conversion generation, remain the same, the basic strategies used vary significantly.
The other factor differentiating SaaS marketing from the rest of the pack is a subscription model that creates recurring revenue for SaaS brands. However, creating income and making your SaaS brand thrive is a challenge.
The first thing that you need to do is to build awareness around your product. Know more about SaaS product positioning and how to do it right. Then, personalize and enhance the user experience for every touch point, and amplify the outcome using growth-focused marketing strategies.
Here are some of the ways how you can create a growth-focused SaaS marketing plan:
- Identify your marketing goals and KPIs
Solid marketing is crucial to convince your prospects to sign up for your offerings. These offerings could be in the form of a demo, free trial, or paid version of your product.
You’ll need to develop marketing goals to measure your success. It helps you have transparent metrics you can follow by setting clear and defined goals.
Here are some critical SaaS marketing metrics:
a. Conversion rates
b. Customer retention
c. Lead generation
d. Google search rankings
e. Upgrades on services
One of the first steps you must take is to summarize your product goals. Then, define your key performance indicators (KPIs) to track these metrics.
You can utilize the SMART goals framework. By doing so, you can focus on activities crucial to getting your desired results.
2, Develop relevant content for your customers
Your site is where you’ll likely get your leads. Thus, it would help if you focused on how you can generate more traffic to your site. One of the best ways of lead generation is content marketing. It usually involves creating high-quality content to entice more people to your brand.
You can approach this by creating crisp, up-to-point content for every funnel stage. Moreover, rather than just focusing on the product features, go deeper into the outcomes and benefits that your prospects will get.
Your customer life cycle is essential. It boosts your chances of being found on the internet through organic ways such as SEO. Most SaaS products also tend to be complex. Thus, your target audience might have to go through guides and tutorials that explain every aspect of your product.
3. Enhance Conversions with free trials or freemiums
The SaaS business model can generate consistent revenue for you. However, before they make a considerable investment, most of your customers need to think twice. Most will require that little push to convince them that your product is worth the money.
That’s where free trials or freemiums come in. It can increase your conversion as you’ve never seen before. One thing that you need to ensure, however, is to make signing up for your product effortless for your customers.
You shouldn’t ask people for credit card information and make it a risk-free deal for them. It will benefit you in the long run because, according to this data, SaaS companies that don’t ask users for credit card information during signup generate twice as many paying customers.
4. Strategize email marketing campaigns
One of the best channels that you can use to maximize your SaaS marketing results is email. Email is one of the best ways that you can communicate with clients. Both your prospects and existing clients can know all about your announced updates. You can also send them discount offers to segment your audience and onboard new clients quickly.
In the same way, you can also use email campaigns to share knowledge and boost customer engagement to enhance your vision for your brand and generate more leads.
Here are some of the helpful metrics that you can use to gauge your email marketing campaigns:
a. Click-through rates: This is to know where your subscribers act on your CTA.
b. Delivery and open rates: This is to know if your emails are reaching your audience’s inbox and whether or not they’re opening the emails you’re sending them.
c. Signup rates: Assess whether your emails and landing pages work well.
d. Subscriber retention rate measures your customers’ response rate to your campaigns.
5. Build an SEO strategy
The main aim of many SaaS marketing funnels is to develop different levels of awareness. Creating awareness and interest in your SaaS product caters primarily to more knowledgeable business owners.
Although content like whitepapers can be an excellent option to achieve this objective, SEO provides a more definite solution to grow organically.
a. Developing an SEO plan of action for your SaaS products involves:
b. Defining keywords: Targeting the right keywords lets you reach the right audience,
c. Developing content: Focus on creating engaging, long-form content that hooks readers.
d. Building landing pages: This brings traffic to optimized landing pages and collects leads for your product.
e. Creating backlinks: A higher rank on a search engine is mainly related to the backlinks you get through value-packed content.
f. Optimizing website: You need to audit your site for technical SEO scores and work on factors that score low.
Creating SEO content is critical before transitioning to the distribution phase. Unless you create evergreen content that is SEO-optimized, it can be challenging for your distribution plan to get your desired results.
6. Leverage SaaS review sites.
The majority of customers will patronize a brand with positive reviews. Thus, social proof is one of the best growth tactics to use. It’s not just your customers, either. Google also prefers product reviews, judging by its product reviews update in April 2021.
Social reviews can also be anywhere- from social media, search engines, reviews sites, and other places that your target demographic can find and compare you with your competitors.
7. Monitor competitors and market trends
A successful SaaS marketing strategy needs in-depth research of your competition. You can find other SaaS companies’ strategies in your industry with competitive analysis and market research.
Study their most profitable keywords, backlinks, online presence, and search engine rankings.
8. Onboard new customers with ABM
Account-based marketing is fantastic if you’re looking for bigger deals and efficiently onboarding new clients. You can tailor your marketing content and provide personalized messaging to boost conversions.
ABM will first identify target accounts, research these accounts, and come up with a personalized marketing plan. If done well, account-based marketing campaigns are a valuable advantage on your part.
Aside from that, you also gain valuable insights about your customers. It allows you to make necessary changes regarding other SaaS marketing aspects.
9. Implement A/B tests
A/B testing analyzes specific aspects of your SaaS strategy by crafting various versions to check whether or not they’re effective. Some of the most common yet crucial elements in running A/B tests include CTAs, landing page copies, headings, subheadings, etc.
A/B testing refers to making one of two versions to see whether it brings in more traffic, leads, and, eventually, conversions.
Before running an A/B test, make sure that the goals you want to accomplish are clearly defined. It allows you to keep your efforts focused on enhancing critical metrics for your SaaS product.
10. Develop a Unique Selling Proposition
For you to succeed, you need to know what makes your product unique in the first place. It is called your unique selling proposition.
Your USP will set you apart from the rest of the pack and target your customers. It should be clear, concise, and easy for prospects to understand.
By creating a compelling USP, you can work on your SaaS marketing strategy and reach more prospects in the long run.
11. Use CTAs effectively
Smart CTAs effectively entice users to take action by showing them the right message. According to HubSpot, highly personalized and targeted CTAs have 42% higher clicks than CTAs, which are the same for all users.
To create effective CTAs, you first need to analyze the steps that you want your target audience to take before they click the CTA button.
Without the proper knowledge, your CTAs will likely generate ineffective results. So, ensure that you place your CTAs in a prominent location for users to access them easily.
Over to You
Implementing SaaS marketing strategies is one of the best ways to boost lead generation and SaaS conversions. However, the marketing industry is constantly changing and influenced by users’ ever-changing wants and needs.
That’s why it is best to regularly review your marketing plans to develop a growth-focused strategy for your SaaS business. You should also define benchmarks and other key performance indicators to help you with your growth so that you can work on them.
In Conclusion: Creating Growth-Focused SaaS Marketing Strategies
An essential piece for Creating Growth-Focused SaaS Marketing Strategies is always preparing to make changes along your path to success. Monitoring the results will help to ensure that the strategies are relevant and are working well and to your expectations.
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Sales Tips: Creating Growth-Focused SaaS Marketing Strategies
- Effective selling requires ongoing growth-focused SaaS Marketing Strategies.
- The initial steps to sell well include personal branding, company branding, marketing, and SEO strategy.
- All steps to begin and ongoing strategies are to work cohesively, or the plan will fall apart.
- Upon implementing a cohesive plan, the outcome will likely be exponential.
- As platforms, technology, and styles continually change, always look for new ideas.
- Research the facts and use Google Search for additional questions you may have.
- Observe leaders in the field and decide if you can apply any of what they do to your style.
- Create a collaborative group to exchange ideas and promote one another for further growth.
- Prepare for the ‘trial and error’ experience for ongoing revision and implementation.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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