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Attract the Right Job Or Clientele:
Do You Realize A Poor Experience Can Lead to Client Loyalty?
Note: Asif Shakeel provides today’s guest story. Upon experiencing his incredible customer service, I asked that he consider providing his insights to help others succeed in business. We both agree that a poor experience can lead to client loyalty.
Asif has over 25 years of owning and operating retail and service businesses. He consults small business owners and teaches entrepreneurship at George Mason University.
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A Poor Experience Can Lead to Client Loyalty
When I bought my first electric bike from a website in 2021, my excitement turned into frustration when the motor kept cutting off while riding it. After taking a video of the problem and several email exchanges with the online e-bike retailer, we finally resolved the issue.
A few months later, I bought an e-bike for my wife from a different website. Although the e-bike was another brand, the frustration was the same. The assembly instructions needed to be more specific to the bike and required assistance from the company. Photos and several emails communicated the issues. The slow customer service resulted in many days of a partially assembled bike sitting in my garage while the excitement fizzled away.
The buying experience alone didn’t reveal the opportunity lying in wait. While biking with my wife around the neighborhood was enjoyable, it didn’t satisfy my need to explore more distant areas on my new toy. Whenever my friend and I visited Washington, D.C., on our e-bikes, people would constantly come up to me and ask about my fat-tire and aggressive-looking e-bike. They wanted to know more about the bike, including the top speed, how far I could ride on the battery, and the cost.
Do the Research
The experiences and many questions gave way to realizing the potential demand for e-bikes. Having a business background, I started researching the market. I learned a few interesting facts:
- Europe and Asia were ahead of the U.S. in adopting e-bikes as clean transportation.
- Advancements in battery technology resulted in a viable, practical electric bike.
- E-bike sales in the U.S. have doubled yearly for the last three years.
- The overwhelming majority of e-bike sales were online.
Call me old-fashioned, but these need in-person visibility to include a test ride before deciding which one to buy. These indicators led me to believe a market gap existed for a dedicated e-bike shop.
A month later, I was riding my wife’s e-bike with the same friend. While on our way to D.C. on a bike trail, I had a crash damaging the rear wheel. We had to cancel our ride because the bike was not usable and needed repairs. Upon taking the rear wheel to a large bike shop chain in Northern Virginia, they told me they didn’t have parts and didn’t work on e-bikes. I finally found a place in Silver Spring, Maryland.
My E-Bike Business
The frustrations with the not-so-good experience solidified my desire to open an e-bike shop. Hearing about Virginia and D.C. passing bills to invest millions of dollars in bike lanes, I knew change was coming and wanted to be a part of it.
A single Google search of electric bikes will inundate you with hundreds of e-bike companies that will continue to creep up days later. I aim to remove the confusion and make buying an e-bike with total confidence easy and fun. I opened Strictly E-Bikes to give customers the best experience in buying an e-bike.
The Differentiator
Knowing what e-bike buyers experience online, I give you the fully assembled and tested bike you select. I even provide a loaner bike when yours is in for service.
The Advantages of An E-Bike
- My goal is for everybody to realize that e-bikes can help everybody by:
- Reducing traffic congestion
- Reduction of vehicle emissions
- The promotion of an active lifestyle
In Conclusion: A Poor Experience Can Lead to Client Loyalty
All our poor experiences and frustrations can lead us to a better tomorrow when we realize how we may improve a less-than-desirable situation to benefit many. Upon finding the unique strategy for business, we achieve the sales objective by striving for a win-for-all!
For More Insights: Visit Elinor’s Amazon Author Page
‘Communicate to Attract Interest‘
Authentic Relationships Are Essential
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto,
“Believe, Become, Empower“
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Sales Tips: A Poor Experience Can Lead to Client Loyalty
- Review a poor experience from every angle and then every detail to figure out a solution.
- Occasionally, a poor experience can guide you to a far better outcome, so don’t quit!
- Capture all the lessons you learn along the way.
- Share what you learn from the undesirable events with your audience and clientele.
- Sharing important lessons increases credibility and trust.
- Similarly, upon progressing favorably, share the best of what you learn.
- Confer with peers about their best and worst experiences to build upon all.
- Apply the best of what you learn to your repertoire.
- Commit to ongoing learning and apply the best to your continued efforts.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
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